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Guerlain fuses heritage with current campaigns on new Tumblr

January 24, 2014

 

By Jen King

France’s Guerlain is aiming to increase its exposure among young consumers who may be unfamiliar with the LVMH-owned beauty brand’s heritage and products by creating a Tumblr account.

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  1. LVMH appeals to eco-conscious consumers with new sourcing standards
  2. Can luxury brands balance AI use with heritage and sustainability goals?
  3. Culture is luxury’s next competitive edge
  4. Gucci studies connection in spring/summer 2025 campaign
  5. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  6. First-quarter revenue at Kering drops 6pc
  7. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  8. Fendi announces inaugural Design Prize winner
  9. Air France unveils Le Bon Marché pop-up for holiday shoppers
  10. Retailers need to reassess augmented reality, virtual reality
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