Marketing
November 11, 2025
"The Beauty Industry Growth Playbook" from Launchmetrics shows that overall segment growth slowed to 5 percent in 2025 after jumping 43 percent the previous year. Image courtesy of Launchmetrics
By Amirah Keaton
Beauty brands are confronting a dramatic period of deceleration, according to new research from software and data insights company Launchmetrics.
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","iv":"32b7a28a9cc6046328c7ca7ed83e98da","s":"66d957f4d45b02fc"}
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