Marketing
November 11, 2025
"The Beauty Industry Growth Playbook" from Launchmetrics shows that overall segment growth slowed to 5 percent in 2025 after jumping 43 percent the previous year. Image courtesy of Launchmetrics
By Amirah Keaton
Beauty brands are confronting a dramatic period of deceleration, according to new research from software and data insights company Launchmetrics.
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","iv":"3f6eeefde461dc640f1f1ca1483726c8","s":"94835681daafc493"}
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