Marketing
November 11, 2025
"The Beauty Industry Growth Playbook" from Launchmetrics shows that overall segment growth slowed to 5 percent in 2025 after jumping 43 percent the previous year. Image courtesy of Launchmetrics
By Amirah Keaton
Beauty brands are confronting a dramatic period of deceleration, according to new research from software and data insights company Launchmetrics.
{"ct":"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","iv":"b8ae08606f16d4c6ea3a2d30305a59ce","s":"4b67d3f3a6807577"}
Share your thoughts. Click here