Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"62f4888545e461a9635e72a6cec1291c","s":"5dbfaa38e3ff19f1"}
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