Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"266302eab2ded500d72059be1ad7d2d6","s":"45ef594e332c9bdd"}
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