Luxury Daily
World’s leading luxury business publication
Oct. 7, 2022
  1. Lexus goes off the beaten path for 2023 RX campaign debut
  2. After years of pandemic instability, brokers turn optimistic
  3. Dior emphasizes the beauty of black with latest watch release
  4. Hong Kong offers a half-million free flights to boost tourist economy
  5. Tag Heuer commemorates Porsche with limited edition chronograph capsule
  6. De Beers debuts gender-inclusive jewelry with RVL collection
  7. Fendi, Bulgari, Rolls-Royce, Tag Heuer and De Beers
  8. Digital marketing proves destructive to the planet: report
  9. Bulgari debuts digitized olfactory experience at 2022 TFWA exhibition
  10. Rolls-Royce ‘Twenty’ celebrates centenary anniversary
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Half of consumers consider buying secondhand trendier than buying new

December 12, 2019

Vestiaire Collective AW19 campaign Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective

 

By Sarah Jones

With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Lexus goes off the beaten path for 2023 RX campaign debut
  2. After years of pandemic instability, brokers turn optimistic
  3. Dior emphasizes the beauty of black with latest watch release
  4. Hong Kong offers a half-million free flights to boost tourist economy
  5. Tag Heuer commemorates Porsche with limited edition chronograph capsule
  6. De Beers debuts gender-inclusive jewelry with RVL collection
  7. Fendi, Bulgari, Rolls-Royce, Tag Heuer and De Beers
  8. Digital marketing proves destructive to the planet: report
  9. Bulgari debuts digitized olfactory experience at 2022 TFWA exhibition
  10. Rolls-Royce ‘Twenty’ celebrates centenary anniversary
VIDEOS
More Videos

MORE IN Marketing
Choosing a global identity in the age of “Brand China”
Will Gen Z break up with your luxury brand?
From junkies to elites: The six types of men who love luxury in China
China’s lipstick king returns after tank cake controversy
Want your brand collaboration to stand out in China? Get nostalgic
Prada, Panerai rush to end actor Li Yifeng’s endorsement



RECENT ARTICLES
Day’s wrap: Condé Nast, Christie’s, Van Cleef & Arpels, Coty and Tiffany & Co.
Tiffany & Co., Beyoncé host ‘Club Renaissance’ dance party in Paris
Coty defines ‘fearless kindness’ as path forward

Popular Condé Nast Traveler podcast is leading luxury’s new era with empathy
Christie’s to auction Getty collection spanning dynasties
Dior emphasizes the beauty of black with latest watch release