Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"f5d442f31ce8a59840360e8f0af9e149","s":"94e7a33f7ec74a97"}
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