Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"632fb56944088053c56caf2808349189","s":"73b1c8eccd4a56d8"}
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