Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"5659f3812ae261061e191fc72b34b134","s":"8b966f7cdc4ee7d3"}
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