Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"2caacfa891a6948e133ea01019e126e7","s":"2fe55aff1442f623"}
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