Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"83f5dde00b3922e11fe091d1fa4486d7","s":"e946da5a033271b9"}
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