Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"aab77bd5b3341c08d1e3370dcf53804c","s":"d32a9bd851dab6d7"}
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