Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"6f6959615767915bd25e18f7c93180ba","s":"4e6c789c23431256"}
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