Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"806df78918053541fec65265b88107f8","s":"503372c05deacfb0"}
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