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Mobile

Harrods breaks first mobile app to drive store traffic

May 19, 2011

 

By Rachel Lamb

harrods-app-185-goodBritish department store Harrods is breaking into mobile marketing with its first application that serves as a map and information center of the famed Knightsbridge store.

Consumers can navigate through the seven-story building using the mobile app to find restaurants, retailers and departments. The app was released yesterday and can be downloaded for free in Apple’s App Store.

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