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Internet

Harrods builds loyalists through royalty-themed Pinterest contest

April 9, 2012

 

By Rachel Lamb

London-based department store Harrods is tapping into consumers’ creativity and inspiration by holding a contest on Pinterest that allows users to design their own store window.

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  1. Balenciaga, Lamborghini share codes in fall collection
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  3. Follow @LuxuryDaily for the latest in luxury news
  4. Richemont calls in new CEOs at Jaeger-LeCoultre, Vacheron Constantin
  5. Bentley customizes Bentayga models for The Peninsula Hong Kong
  6. Global campaign from Canada Goose features archival revivals
  7. Why DTC brands are rethinking retail
  8. Flagship stores in cities can attract higher-spending shoppers
  9. LVMH, Louis Vuitton, COVID-19, Sotheby’s, Kim Jones and brand protection webinar
  10. British Airways revamps first class offerings
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