In-store
November 8, 2011
By Kayla Hutzler
London-based department store Harrods is offering luxury brands such as Michael Kors and Marc Jacobs a unique opportunity to reach affluent consumers at the point of purchase through in-store advertising options that were implemented as part of a multimillion dollar renovation.
{"ct":"s3faBsT\/97JpXhNSORDp0ZgmoOTdyRLrXu8dbiYdcX7Pck+BsfJVkz001xTAaJ6BCwSmFePc04xcVg9OyLdXLjqIXPYYaNLYCaX4\/AwTJmvymExml6Aa9I551qD34gP2lt2JEy9sr0hfvI7Gmqk4\/h2IFN2qJAG4HtTyldYgoiEewB2EweYw+l935w\/0ZfkOL62wn9d1NOBUNowvx5tb77cEm9sDbV+fUYi1fJ3Kq1rcO50wQ1aTrypSa3Bbe4EvOJoqjG7JlSPBMH6yl10ER7WJTFmhpE\/a1zyLCIuAKYusN3aRRcfa8v5MXQsUXnSu\/KZSdHhJpK6nu6A8UueuOPmYpG\/zOqmIpekCuxKvDbAl6Ii2lICxjdZGfsgAc1JCJ3rNDQ6venqmjkfPxhatSfvL+nKgxQyBBSfxkku6\/L+xXGq1Ga4o3epwJkiwBpNR+wG2HrCIzworCdAnU9QDuficTEPgVT8PZsFh\/FFbEbirBBJXgkEMHLMwyVx5BvTe2HBmKxCL2uUVSuqEHuWavz2bwnmae3DMfUKFDEIrolEeVbypoWtUhp7l7J7NTR1w\/uUe3qhVcQftXUy9\/Hz0XEXwF4YtzyvTVXF6w3v1LynJDPpCe1vDeKZAHwnP4UiQ4dLWxDN+XTriqXKo9xH\/lPHphdvg05KL6Xl4WeitKTEfoBavGQ7UFVfirtMjdzhThtvbw5LBmnE7kVU16otR4xgjSkimJrlDDEcJYrmkr9Cj6Dl6DEe4iCflc47ky+6H5524YhTmBW6RjeKbGzfFSqcoVncR60bkAZYWuvbJDgHG6d3ZscYLrcICUHiY8GW81EJOaWf9JWeWtfoFB1SMGwASXmhkL\/XH32GAfzxbmeij2UtkC2FdD1lEGIk0MY0CBMfrwR52lVNTk4k028tfw0CoHoY+BOgg6LaukxcBvCMkLw3mU5BxsLHwdOLrwG5Gz3cLNzkbpUB22uEMP6rBRyTWj2at1acV1yTztodqubtef+9+bzxddrF3LnF4beo2I77lTwiWB+JwSA1ubtZ\/3J6Mk48WBRdrnobqt2B7kZfGw33q56Vk71iJBuUa1RTE5ugG9HrXfLQMnjwlr7zzgHo+GPicWVf7BGdwI0DRri9AII\/tJoZaIa4YH9uSYnbdFVJjL28vdUcE3JhKRbQ6HVqqoM6kWfekcIYSMJOBQFNWezfb3b9PdAK0UIjrQ0\/HU4AlpVpZ8C3K+G4TZJzaXPxKGEfHpPhWbZuQBy\/l04cJYln4lA6UojxD0IsqxbZi0ODXufBoNJMwpwMX\/7uZGAGH3rPqrj51\/PeHSHofkIOD+iiFh70e4tITQHMN6FsHeNugEnWBw2OMGrJTPhAoET0hF6AzyU1oMnJ0awzBiRO\/Qk+uVJ0nkwacY\/NhU0IXkSxvRtF5u+gKJ\/tV3elpQJETKf0OK\/\/jdcRbs7oYyES1f\/vjcvLgaSLBeb834RPPyHs8dGspOIJEHMccCZeOIYKVjLf7JzmeOZF7VwSZuEY+yn9JN63r1SXeYk457NosudYLEBfGXw78mAp+GdU9H7R97J+xZJVLnKFiC4yQLn5FFFzpgmvSU7ZQ52vfH9KCVeHHhUjHHyoHk0xh9QwGk2S5pgw9D\/v9d4EKNKGPg1xa7M7OMmjKO0gAaY8Vud5zo2UwNhQxm+StA\/j2XxieT7SnR\/Kk4PgKRL6w9cDeqaW5KQRldkjqE49tdT2LQ5+GaHGCKEYGqQFqc4UzbZCoU79qakf5ObJqOUoMoYSmX4+i\/xLRg1N6LWaSU0oWix8c6InfwJZA0BC0lOuDc\/0GZo2cmWu5VCj0VUmseY36KsifZZO90dE7UrlY0VmFcQUHwDczpFScvRfVinJWFTtP6ft3Q37aXLPdqnNk9RtkiHxlzvSPYqwTDq9xj7oeTcSrEodUPkpkMPHn98fYg+mVrCIrquoScKjR\/oQ7G5yBw4ZykCByBMn+fAJEthVt4bvkaAke39lrPBtuTxtdVgTUzgwYBVGAH92LSlNV3pyXp6sJA4qyyC6+5oh1n2W9lrwcIapDG3yqvd13Qym\/7kliMzNByLHisdc6RB1ou9Wcn0N\/Rdc0Sa\/lT5N1nq4zOPrJlYkkYozFmzK0WueAW\/pR5io2y1JaUT6mnptxrHnhydj3qu\/wIOvW9f97nhLsV6yJOOcidLVLVXnGw7UZloWX7XHXoJoVdzXZYUCQ4SJ\/oXIBLmM9AeC3DosN3hdBazpJYldYwLBASpTdbjWdLr5vmrypxeXtelwjCmeRecdyXTkM+myiWbblpz2uBd2o06ctSUtmuxhRykdciWyVqaOpUc0GRUtuNrT\/\/m\/\/werS37\/m2ucsxxEF0lDUdcqKFqC5SRLCY2ld0hmBqTw5uJfYjMMN3gb4IP2TUW8x+t\/MFLvaGm\/D\/QlRwj+f23LkdA3PHODalNEemMGzH7JkWr2K1g7kaAvMeEgloeiBbTylsgmddG\/cmRjxs2H+L4fXA09rlrWtB+k3jC0hkQW7NQUS50ebEH+0qB+DoG+LjpY48+p2dm5mFH2ljIx15bHQ4KSbOH\/Ilp7Zc0AiLwrH0vr3bUtcHMjGXzcAXqk40IOhzbNan0ekYdKcBQRZ8gjlk0yLViVPzl2JrC7pg1Glw1dNJZtM6nXaX2PMocBbWRFf89yuS9HkfOtWvx6thtWYiPmbcx1mDRfvV1r5e+D9bcfLFaXoSiAklERBV3Q0ZoGUF0YD9e4XXwBvGsd+s7t+\/zWJtTXhdDlhxFxOC08KxLTfs9zQPHUfj8C3mH1LUeXFmNfLWA6FAN+rURIfdf\/QewDN2L06UuekKBOh2dMB6eWu1TDsrsayGJlP4ORikEjcD2qiCIhxtosWiPwbPYM+2+S107DVTjVoYJ\/7WRnRaWCWzBb6nYF7SpNe\/IcC4KCKhDDYPV93GEUIeyMmaIS11cOaxVYUKk7\/Snz93NEpFOZm9JYhYcDXflstYOS9WF+tZwMY51eADZVfX+gkqKrwPZDPR0QLFjGJy4auMX1wpExftwdHRDmOeT6DChwBZwmg7sLxabqcsnl88tPomNu7B9OjwE353qBPQ2sql5IFzqRcpiCv7dXXhy6HOZnRg1+lcaQ47UAzjn3gWglpXC6Cz5RskqbmjQQDx3B11NhY6iDZ3m2Ok8vHQxUegOiZUOct5UcWoIlufB\/41U2h\/hDqzeUR56E\/Bjeg6mZDgRX7pcRU6+KW9Y1zX48WDZEYHIqTOUwVOFTMwzHaHr3ayPUAU68T0ZETXFOnW79w1FyYFV\/xxBZ8t32WEEK5tmFodXA2b8+aELWcdUjl\/xMTq9sd8SuBQl55ov7y3wNwezZZGpav4EqLdKqe\/hICt4q\/ZIiZ8OvOMlPYNWXIpG28Mz4rKty\/kzNuAfIFO8XBfGx3tmynJiDOngR7W9Lf55CNmovGzHT8H3nGInD0zQdnU1Im+ksTrkjdLcJ+LyVHQYN5Z3csciOiYb7+WzhgP+6vRyqjOWxv6RiPfJ6v21WHpZqNy\/UjiM8v\/2JMy9IM1tRB+bf8uzc0yFLjsy9+uyWGPg4I1HVz4bjKxgPual+J7gETP6pQxNAE58J+9sstUryeIkKZ7kwe\/aLH3KafEo6qxnOiUKEn7O\/iHpZjF1sGh9qIJ3kc1n9\/aAJgjZ71GeXD12g0btjxJoxVk8wKHAscAZCg+Z29JFLXYqqg1XHPaWgsOGAf3uFhDUfyzXp83ktmIBTkt5YQZI3qQncVHsFlqaX3nxk9zIrL5MXU0wFFvtzSw2H+ncOid7hCcrVGUVyb+LbbTzbC4JxoFDNGPy\/H9PZfWLlCpvEv2hFzKC0\/koCyDFfOP8xdQgi1ayRA41zz0umJuFEK\/JB2ruEsq8r7ZmlPeQ97OAQtJd\/BeDvH98cPovZb6vXSoiGPJEozrPa+qh53ZqdH90CazVZMsFa24DbU1LTESMob6z1EZAJ1VNk481X6X+0isdakwce2Scuhr75Zb4fA5cgwXcrSF8QAs5i6O5tobbzBrhLPK9ztn\/MKKlvqwu\/pAR+Y7WUOFP3qOTXn7Il+1i7BIxpPU\/B+JmBzcUnPZRUFC52G51XPDid1iQb\/kth9uHZapgFEc\/r3IER1NhT4kYYTzrEOUXjjSt9HiQN8nAuOd88BK+l0zKCWCYRXmATfOYhBp0OWmIHxudNoNZYPrnUDwwBIv1GfHNYv9qdeWFdGGs5jv09CI4kLRtt0C5I0YD4Sueyj4Ktlgv0PoXBAdYcBBvsycITbZeZ5oZLPWk0Srh7+SG0Jw4ZMfnzDCbhBBj06RazGp1xph1SMjP1ZyeY9NWTdoy8w7NaT+r6EguKOab1+N+yTgtijSCXcAyDb2YUurXBVTr1QxvDkflsymGq4dh97focB0EkeiT5mkAU+hKxEfWRYv0bTWUsJve8k8Fc65gMqqj11OXRnyZ+6vhe04HDFT0xUXkWJZyhmBu7mA2XbavLsjS1mb+Euj7AzRq0qrgS7cmC7TsmW+iTxjE2eYBBBOsVKZ+ryv8N\/ePIxxTZqn0ZTIQznX4C29FcwUIQmVAv4RzDMe5PfQJv8UYMsQKoh+pKX\/aePAVyW6apbtdP4Jgctw5hWVxaOB0K2e97dUybhOhKYoT7AjCVO+9jQgzv095f5LCwdYV3VvwhB3rPk4NNCaxpepWz5\/SdQyzI4MMqrDIm6F4qf3+502Ldq3v61S+5KFbeTCvmYx6DykRUyFJNDY753Eyz0OWc0fy3OMFjhWPNELlk8sO11RVg3jNRcBU5GStxeGGji9l8Y5nVRJFZgvVobvzKpl7AIeDx\/7hCq6cyZH+s7wvwhYJOz7bNrI2n\/izQ3xT3TVEX+Lu0K5vXbny0MKy2PaeRN9m6Yy\/Y1tyWhqVNxWSlEJzn7CfMnTQUlyKB10bVovlLrbDQ2DJ13LGIv2Mv4NGdBIERw7sSBgZ+\/4xrfo48CgJ0eZPgXGv5ZFZifEvtDYyYGj1BfiaqBzbrfujXq23NxxytIcDPLRDoDLKvUVq1hfkAcRkC951JDkzpk03lpPSvRzX30ucbnF5slzrwl77vYjUA3HQdsg7qtqJKUFri3iBAno3gkyeHc2SB0fQTPGd49\/gS+t4S6ZgjsFwpCVMpJTCZgAC\/BAnGBXATUgsl4MeW9gxc7jg\/t9NvRWK6v9R7qmtPARt7L4Lw9nB\/06uyOTZUpY9aWL4UceD4s0l\/llqTEvMw8N3EsawaHXMQuza\/vVwSuHoVMUCuDoNzE8tIRiigc\/GJWmPjMzBRWMa603mzdIXFShzH4LeGZ4OKDqZUzSn5atLx+nTyLXoCM2vwlDnF\/2P3+XyJKkylS3xOzrb9dMcYTNtsX7HPr9ng7JFh7O2sMpXplFMxjDhhGXdpD7tnkEtKZ5\/OTM8V4+wTc0H6UDmYry0ez7cTOCsBRreCDZ3CdrC8Z5YWZzHJqzkM\/MhiI+T5V8tst+8ktQ0T+swgIKjlveHZ7jtnYANcauWiDSSaARv\/ftfNYn0SNpkv936qTf9E9p4SFMxH6jTcic+CJr78FLd9QVbr61ZvLz0nLTJ46rYdbq42K22dWSBKlo9+tHAk0jZiLiaV3GyLrAE7NncvfH8KDhoQBy7njb\/c6PUMJVYNJ6KGf0RShl2BmO54aV4wKVVajjrKTN9x5onN6WR4\/cxM9HIZM0N\/MiZ8e7ByF3OVPlsJndlMhcCzCSKIKifs5ZcP\/GmCffpwAmPmaRpKhw9KopDdmRkRsfbIyh7XhD582vwkeeu1V7KMEnI5v2CFLNDDRvPYZl2WV8ZOGQdrAY+R5MqOM8K9n9OGrJgUuGmf7EfGbqRWoG3PqasNT8+H2PfCpRmns90tJKA+GHkyWBT1nnEHDs4Oj4kWsL36J9zlTUtGFKi+hdSPgvx+zEp6FE9TboTvWASpZ6WpazxvoiY5Eyn\/Q9Z35ONq4ZKGH3DpTwzfpUE\/0MD\/OO1BbId\/UaAthxPykxrwMB6eIaBpFA4uAQMdhPccLSIFxjXly4L5pka33BTnVKcH+TN2xpUnRFBATZjj+5txoAwrOO+hv2csEaPirha0mTFy6TiZNa1ZcphqirUfQeS6wlrSTsd7L0u1y1XdmMJGNoTjJtcKlzfdtK1PaOqNhJOgBroLrDZZxMjK\/pYzH3oAq1ok7Hts9WX4UzkQEChheIL3SqrfvFaZnxQkDj8+MKsM8Shd4vlsBtBP0FE97Nj8margaY6\/RysJC4CWgKTARdObUAkPnTQ09Kx+1dWjplQ5T1yWVDwkYKnY9tUbe7zKjtNYGLcGUvpM\/zRPuRq0U5PbHWSl32ZoQNNyZhOYBVtg3RG+qhVDRsYCIMCVXDfNQtI7RnqbksAMaQLlu\/RZK0RgbFDuhDlM3UddWd1TFXjFmUzb4u+fLUh37b5E4GHxLY4XtGdTbCzs2WhYpLeXUfxWhydetlk+TlMd721m0XDg5eQdIzPdM4YIgh1cRsi41FCSC09hbuY3kfmfXN8JlLuOEHnl+bl9ijX5htcolT1gJTDB2lZeTq9yW5DVYj3EzYyvy6DeNWJDDyfaLY2mNcEzNDkDBwWSIbVD+3rhQxZzGb4uFgja\/zsYFXx6KZPOhwmhabG3h5cGUsOzWCHKf3N+a0xNk98JHNKD7eDy9qH1BysyB\/qfI9vg35DLROKjpGVGzTSAJ6TMX3xTJx4NxRcODNRBgWcvDin33xiXd1wPK+qVPo7dAUeyBGAYSEfnLcC7eQJnhLymn9Mk+wIjZ7sumFtBg8vcSpED9\/jRwezldbdoj0Um7vHwBuIG5fmyDcXt2S30qUs0kXQMGh2YCvKrCDGDewDlDEyNJOhuvT6yAp\/hVL3FswXg83yLdXImPSMW5rsUivSNP8Tz\/\/WtpvF2DHJOoqV7KjbvQ9O0waYAErbS+DnVobcEEzCSMAlbBu8hwTTMBabzgZs7uQ5WgoSWjFMkAEMmTFArM1p6h6ezqj\/a3vKhrS4WALbDTTDMFOVKkykTlu9I6bcUWD60pQrX8+Fsezcknj56Tl8i5QRlLVBpyXaI0prZYPZ0kjfC8zhl93SfskqQphznZ\/N6+ffB70VnPOeLM6211fz86RHh9XVPZBKNC\/TTYTQ9RNFSJLQkT57+zPcAMwGe0ynK\/KUCQc9Dx4\/5yCIBabotqzvpP36Zezql3\/WBAdUmfcesXoX5y7vsBLJujcbMh2qQ0HjRXYrzfW49if+eNYv4tOEap1mJG4tfCKoCx8N8B+pcQuKwaHO4mkDMPdZYmJPza2ZuNPndsKIyKNHzHf0JMqPLYFgWfSx\/4XcqNwi\/2jpWF2x6jll18qDObePbrURQ8i\/cT9o1tW+CY9PX6ypA3vrN9d+wCGxpZhKQoafLPusZq2QgzaUctB6EGz9409+J8i127G+EMIkFXsBmpBTbBLQbj5m29v5\/ZT\/AlHVtgN30aYGFYZKKjot+jBQd7bqGjRmQ0kbjDPLey2XxmAKuE82IRqT9l4KYeRBepXMqL5kXaPeCExg+927S7lQiKqugsEEmj99q5nmnnG75gMSvFW26DQrZClgdaZGxPGFTOpW2nV3M2k3WZjWOIyEDbePxAvGEAgcGvZdGN4mhaQgNwGXjPlG2cFwJRx7Bh6eIYz1YUiMA4iBrq34YZkHZrjQ4cMsll6dvVZY5AzCCKAc7u7nAWQRgr1tvNMQPvC1Jx\/evrSUIyqqQCX4Rcm6MMJrZEaiedElqdB0jelE4rMadTaYgS7ZtrJ8vBP1CN0a1np6gNUPDn7ZVJ+U+gSQYHskr5NDTXZOsiWvWC8vr0k0jNA2MWLp51iP\/rJwrK9se+dk+70ILRWuxq9VKGAxfydDzxWYGjCHOhCMIksN2ogDIDEjmFiwwNQ82jklbeRBC903QlT1HAEHLzsWAPqm\/GvonXb7ZVfHUYN1QoZi3BEOmXJG0LFfWsUYLpGeBDmZ7nWWigkAy3mpSzX2eQtJsDOopP8aTa3J\/YbyGMu8Acgf5I1c51TUkS2jieoqPHznHQy\/aqSieq7BI5T0Pr5whL4jf7hiNt8Iy\/vMsXX667IsRhrZ6+Kgt\/cPPAifLCUjpe+BrjEQ6PaqP1B0mfZdjo9EeWttcsH3E1gVgw2lEOeZaHX1yqblR8VppBV1G98JNhRN62\/0p7jCM6KpPicpi8Rms4emjcWai0GnLdK7CDL+Bz69ne\/WHC4smITkS7H05DPavwf5PKxO09cNPEXy2J24xARyJbMVOy\/cbh5\/b9EgciSqAW5OrswFm+\/PFY8rScrZKjDouGs0ZjTcIfhDQpP7mA6IDDwD2zZl0eCPEEBL6BbiHHy32D80WOwG7ZeJV2wABewknhsqvb0ZtNWaIIMyBCXM\/8W76vwyvRDAsDN9xwDXUe\/sctymdrXoYWCwyJIZoxWzMMuvAtJnqps2zPZefPObNi\/kzbzE7GEZZSchehQe+COA+mbJvUWxWUwWY9e4Knxbv3i8+991T+gSoq6po6Cn606aH0aTH45WV4A+NOMeq3L8942WEStp6bWblRsTX\/l9oLF04e1pCCYBd+1\/x597ZRDA6hBp1p5dpyaIuu4TEvJH0G2RCXz60AKobQez5zabM8TfPbiu1LFHfoetqc8rDhMWic4tbBTTl1IqQpZCL4titV4qVyJWyYF2TXWNBOxmXwOpq17iOnoyuMmMDuGaYINs95mZXcZI3WARSFdvfXlXHPgFwudkWKqYP\/UgftOsxdiseJn0zBfWPKmi5RQY03+Kso\/4QzzOzokUnZPZHVyFCjkLvabd3GC6nvz1aZPYttUrJirBlCrhPsSTooZjqnEPN26tAVY\/57yclbnS7tuiTUujinApM9GlzqbWSWE5YB1m9brZ2qaa+\/j9eL9Hp8Xd1OEpaNbwOd1g7o23eOyBYnxivtpc6gmdJw4e7To0bYc2vUb4XIJa0AC\/kVAMhAniI9yCl3\/4HH3H5WJMDXoRrsiYJDaEiI40+wvD1Z2XssSbZYRnsS2\/e2UwwQ1\/3d4gHu+uEPWOpabdstdch8WHKX2usNGcrmhmhHdnk8\/6WDsbvXNJNflQaHbeyvZjKs4gtprEq\/TA6lRii3zIbv2IdTeOkDB\/lI3IUrA6ZzHDvPEFLowNTZeVZAh+cMhn7J8F9l8YfKd62FF64MjErZebhYu7\/3LUhtDZzcc5EzT1f3JZa4zfMu77wxITq61XKEyk93k16A32WxpHxnULX2weXm0P5sNjtvEVAdOxHlcy1a1SDB18TnPi1oZIHyQtCh46LWKUng9o+bfZE=","iv":"b0d7faa3016a735ff52af883b640c68a","s":"199e33afcc670af3"}
Share your thoughts. Click here