In-store
November 8, 2011
By Kayla Hutzler
London-based department store Harrods is offering luxury brands such as Michael Kors and Marc Jacobs a unique opportunity to reach affluent consumers at the point of purchase through in-store advertising options that were implemented as part of a multimillion dollar renovation.
{"ct":"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","iv":"8f774ac7afec004d7835cc36b6c27674","s":"d36ad6e5b991eed1"}
Share your thoughts. Click here