In-store
November 8, 2011
By Kayla Hutzler
London-based department store Harrods is offering luxury brands such as Michael Kors and Marc Jacobs a unique opportunity to reach affluent consumers at the point of purchase through in-store advertising options that were implemented as part of a multimillion dollar renovation.
{"ct":"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","iv":"478475a1f4b2ce203ebbfbc23c1e8e81","s":"a190e7fc751b4dd3"}
Share your thoughts. Click here