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Jewelry

Harry Winston spurs offline purchases via shoppable Instagram platform

October 6, 2016

Image from Harry Winston's Like2Buy feed Image from Harry Winston's Like2Buy feed

 

By Sarah Jones

U.S. jeweler Harry Winston is making a connection between its Instagram content and its physical points of sale through a shoppable feed.

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  1. Luxury brands pick risky celebrity ambassadors
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  3. Dom Pérignon toasts to creativity in collaborative series
  4. La Mer takes daring approach for mask marketing
  5. Condé Nast Traveller merges US, UK titles for international appeal
  6. Product recommendations drive purchases, long-term engagement in online shoppers
  7. Google's China plans could give brands new window to Chinese customers
  8. Harrods promotes beauty director to oversee accessories and jewelry
  9. Tiffany pushes personalization to add extra meaning to pieces
  10. Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys
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