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Media/publishing

Hearst asserts fashion prowess in multichannel campaign

August 5, 2016

Hearst's We Are Fashion, seen on a newsstand in Columbus Circle, New York Hearst's We Are Fashion, seen on a newsstand in Columbus Circle, New York

 

By Jen King

Magazine publisher Hearst is exclaiming, “We are fashion,” in a bid to drive readership to its core publications’ September issues.

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  1. Lamborghini onboards next chief people, culture officer
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  3. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  4. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  5. Julien's Auctions to sell archival looks from actress Gwyneth Paltrow
  6. Annual revenues rise 15pc at The RealReal
  7. Chanel's Coco brings intensity to its scent and marketing
  8. 4 takeaways from Jing Daily’s latest report, “Chinese Cultural Consumers: The Future of Luxury”
  9. Sotheby’s inaugurates Paris flagship with dual art sale
  10. Loewe names 2026 Craft Prize finalists
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