Media/publishing

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Cartier exec says publisher-brand relationship is key to native advertising success

April 24, 2014

LOST PINES, TX – As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.

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Luxury marketers build up lifestyle in spring imprint of Bentley magazine

April 24, 2014

With support from Harry Winston, Breitling and Gulfstream, Bentley Motors’ quarterly publication keeps owners of the British automobile up-to-date on the brand’s happenings in an intimate way that is hard to achieve online.

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Tiffany & Co. dedicates annual Blue Book to gemstone trend

April 23, 2014

Jeweler Tiffany & Co. has mailed out its annual Blue Book to enthusiasts with this year’s installation focusing on the colorful gemstones used in many of the brand’s designs.

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Cartier, Hermès inspire vacation lifestyle in Architectural Digest’s May edition

April 22, 2014

Cartier, Hermès and Roche Bobois crafted a “fine romance” in the May issue of Condé Nast’s shelter publication Architectural Digest to embody the affluent lifestyle of the magazine’s audience.

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Condé Nast creates momentum for Born Free Africa charity via print ads

April 21, 2014

Condé Nast imprints are joining the fight against mother-to-child HIV transmission through a partnership with charity Born Free Africa.

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Luxury marketers promote philanthropy efforts in Vanity Fair’s May issue

April 18, 2014

Gucci and Estée Lauder were among the marketers to promote charity initiatives in the May edition of Condé Nast-owned Vanity Fair.

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92pc of affluent consumers made online purchase in Q4 of 2013: report

April 17, 2014

Affluent consumers were 73 percent more likely than non-affluent consumers to make a purchase on luxury brand retail Web sites during the fourth quarter of 2013, according to a new index by Martini Media.

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Robb Report introduces healthcare imprint with popular April Car of the Year edition

April 17, 2014

Ralph Lauren, Ermenegildo Zegna and Barneys New York placed front-of-the-book advertisements in the April “Car of the Year” issue of Robb Report to reflect the fashion sense of affluent men who are interested in automotive coverage.

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Indagare enhances one-off travel via curated editorial content

April 16, 2014

High-end travel agency Indagare is unveiling a new Web site, now in its beta soft launch, to better serve its members looking to plan, customize and book trips to worldwide destinations.

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WSJ. magazine examines the state of taste as ads rise 22 percent

April 10, 2014

The Wall Street Journal’s monthly supplement WSJ. magazine is reinforcing the publication’s pillars in the inaugural “Taste” issue that hit newsstands and mailboxes April 5.

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