Online retailer Net-A-Porter is venturing into the physical realm with its first print magazine “Porter” that will leverage curated editorial content to increase engagement with consumers.
As brands and retailers continue to lean toward digital-only initiatives to share merchandise with consumers, the role of direct mail catalogs has changed but is not dwindling.
U.S. label Marc Jacobs is helping Playboy celebrate its 60th anniversary by creating an exclusive t-shirt with an image of supermodel Kate Moss in a bunny suit.
Breguet, Hermès and Ralph Lauren continued the holiday push in the 30th Annual Gift Guide found in Robb Report’s December issue to appeal to wealthy subscribers as they browse the extravagant gifts featured in the publication.
Luxury hotel brands such as Luxury Collection and Peninsula Hotels and Resorts stood out among the pages of Financial Times’ “How To Spend It” magazine supplement sent to subscribers of the newspaper on the weekend of Nov. 16 and Nov. 23 to pique the interest of its affluent readers who may plan to travel for the holidays.
Dolce & Gabbana, Louis Vuitton and Gucci placed new or elaborate campaigns in Condé Nast’s Vogue to hit a final resounding note before holiday shopping hits its stride.
Dior, Gucci and Chanel relied on repetition to show a range of products in the December issue of Condé Nast-owned Tatler and remain in the sights of readers as they continue to contemplate their holiday shopping.
Hearst Magazines’ Town & Country took a different angle to prepare for the holiday season by dedicating its December issue to philanthropy to appeal to its core demographic which has increased its charitable tendencies in the past few years.
Luxury marketers such as Tiffany & Co., Louis Vuitton and Cartier featured advertisements in WSJ. magazine’s annual “Innovators” issue to reach the publication’s affluent readership of leaders and influencers.
Chanel, Hermès and Ralph Lauren promoted gift giving in the “Give! (And You Shall Receive)” Holiday issue of Bloomberg Pursuits to inspire and appeal to the publication’s affluent, predominantly male readership as the holiday season approaches.