Media/publishing

  • No categories


Branded content instills trust, sense of self and wider world for affluent readers

May 27, 2015

Printed and digital content is a key engagement strategy that allows brands to extend the length of a hotel stay or enhance the purchase of an automobile through a sense of community.

Share on FacebookShare on LinkedInShare on Twitter

Fendi sketches Karl Lagerfeld’s career at house with anniversary tome

May 22, 2015

Italian fashion house Fendi is celebrating the 50-year tenure of head designer and creative director Karl Lagerfeld with an exclusive book.

Share on FacebookShare on LinkedInShare on Twitter

Jaguar highlights new XE with social video set in Northern Spain

May 21, 2015

British automaker Jaguar is taking consumers on a trip to Northern Spain as it displays the new XE’s driving abilities in a series of short social videos.

Share on FacebookShare on LinkedInShare on Twitter

Technology makes consumers active participants in interior design

May 19, 2015

While technological breakthroughs in the last 10 years have had a significant impact on the world of interior design, future innovations are poised to permanently change the relationship between consumers and designers.

Share on FacebookShare on LinkedInShare on Twitter

Luxury brands focus lens on summer in Vanity Fair’s May issue

May 19, 2015

Prada and Gucci were among the brands getting readers of Vanity Fair’s May edition summer-ready with advertisements promoting fashion-forward sunglasses.

Share on FacebookShare on LinkedInShare on Twitter

Apple Watch’s limitations to present challenges for advertiser, media relations

May 18, 2015

Although worries of Apple Watch impeding interest in traditional watchmaking and its sales have subsided to a degree, media companies will also face challenges as consumers’ attention turns from screen to wrist.

Share on FacebookShare on LinkedInShare on Twitter

Robb Report indexes top hotels for discerning audience in May issue

May 18, 2015

Mandarin Oriental and NetJets were among the brands offering “elite retreats” from the travel and hospitality industry in the May edition of Robb Report.

Share on FacebookShare on LinkedInShare on Twitter

Douglas Elliman melds with client lifestyles through new magazine issue

May 15, 2015

Real estate brokerage firm Douglas Elliman has released its spring/summer 2015 issue of Elliman magazine to enhance its lifestyle offerings.

Share on FacebookShare on LinkedInShare on Twitter

High-end fragrance strips create aromatic guide in Vogue’s May edition

May 14, 2015

Advertisers from fashion to fragrance and personal care looked to outfit readers from head to scent in the May issue of Condé Nast’s Vogue.

Share on FacebookShare on LinkedInShare on Twitter

Tatler’s ad space, content aligns with British social calendar for May edition

May 13, 2015

Luxury advertisers such as Dior and Chanel were among the brands spurring outfit inspiration as affluent readers of Tatler’s May issue prepare for the 2015 Royal Ascot horse race in June.

Share on FacebookShare on LinkedInShare on Twitter