Media/publishing

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Bergdorf cooks up recipe book awareness with Instagram tie-in

March 26, 2015

New York department store Bergdorf Goodman is asking consumers to show off their culinary skills to promote its branded cookbook.

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Ralph Lauren touts “objects of desire” in ad takeover of Vanity Fair’s April edition

March 24, 2015

Ralph Lauren aimed to usher in spring with multiple advertisements and a branded magalog accompaniment included in the April issue of Condé Nast-owned Vanity Fair.

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The Economist’s Tom Standage talks mobile strategy, apps and why he’s betting on subscriptions

March 23, 2015

The Economist, one of the world’s preeminent business publications, has always stood out from the crowd. It is printed in a magazine format and yet styles itself a newspaper. There are no bylines. There are plenty of opinions – all firm. And it yields no ground on subscription fees, both to new subscribers and old. One more thing: it claims not to be advertising dependent, even while that revenue stream is important to the organization.

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Vogue opens its address book for City Directory content

March 23, 2015

Conde Nast-owned Vogue magazine is guiding readers to unique experiences in a host of fashionable cities through its City Directory travel guides, sponsored by Estée Lauder.

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Condé Nast Entertainment boosts ROI through content partnership

March 19, 2015

Condé Nast Entertainment has partnered with Rapt Media to enhance its digital video programming and its advertising offerings.

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Advertisers lend to Architectural Digest’s interior style advice in March edition

March 18, 2015

Patek Philippe and Bulgari were among the “power players” seen in the advertisement section of Condé Nast-owned Architectural Digest’s March issue.

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Fashion brands double up in ad space of Vogue’s March book

March 13, 2015

Fashion houses such as Chanel, Gucci and Prada had readers seeing double in the March edition of Condé Nast’s Vogue with repetitive advertisement placing.

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WWD changes print schedule to weekly

March 12, 2015

Women’s Wear Daily is changing the way it provides news to readers with a weekly print edition, ending its daily physical distributions.

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Net-A-Porter’s shoppable Porter magazine sees 90K product scans in inaugural year

March 11, 2015

Tiffany & Co., Ralph Lauren and Chanel are among the advertisers lending support to online retailer Net-A-Porter’s spring issue of its branded magazine, Porter.

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Vogue Festival creates buzz with newsworthy designers

March 10, 2015

British Vogue is drumming up interest in its upcoming festival with the announcement of fashionable speakers who found themselves in the headlines many times this past year.

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