Social connectivity, editorial and up-to-date content have attracted advertisers such as Boucheron, Ralph Lauren, Chanel, Cartier, Burberry and Gucci to reach an affluent readership on the revamped Vogue Paris site.
Hearst’s Town&Country magazine digitalized its content through the launch of its first iPad application out in time for the February issue.
French fashion label Yves Saint Laurent dove deep into The New York Times Web site to target affluent males who may want to gift loved ones with branded products this St. Valentine’s Day.
Luxury brands sporadically use black-and-white print advertisements and the contrast when flipping through the latest issue of a magazine can stop a reader in her tracks. But there actually may be a strategy behind black-and-white ads.
Fairchild Fashion Media’s Women’s Wear Daily is adding another platform for luxury brands to advertise through the release of its new iPad application.
Marketers pulling out the big guns in Condé Nast’s Vanity Fair February issue likely points to the current uplift in mood for both luxury brands and consumers.
Toyota Corp.’s Lexus is beefing up its Engineering Amazing campaign through a partnership with American Express Publishing’s Food & Wine magazine that emphasizes the science behind cooking with a class for Harvard University students.
Swiss watchmaker Jaeger-LeCoultre is pairing with AMC’s hit television series “Mad Men” for a limited-edition “Mad about Reverso” timepiece inspired by the show.
The Audi A7 and Range Rover Evoque climbed to the top of the totem pole earlier this week by winning Autoweek’s prestigious “best car” and “best truck” categories, respectively.
Between stock market inconsistency and spending frugality interspersed with random surges in spending, consumer behavior was almost untrackable in 2011. Therefore, marketers were forced to up the ante and, as a result, had truly mind-blowing ideas.
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