Media/publishing

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Luxury houses vie for fall fashion visibility in Tatler’s September edition

August 31, 2015

Ralph Lauren, Dior and Gucci were among the luxury apparel brands to join Tatler’s “fashion bonanza,” part of the publication’s September issue.

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Elle magazine drives sales through beacons and RetailMeNot, ShopAdvisor partnership

August 31, 2015

Women’s fashion media brand Elle magazine is the first publication to introduce partnerships with beacon and geo-fencing technology, allowing readers to shop its editions.

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Publisher performance on Instagram skyrockets 133pc

August 24, 2015

While publishers are increasing their presence on Instagram, many continue to hold off, missing out on a huge opportunity to drive connections with consumers, as publishers on the platform increased their engagement rate by 133 percent, according to a report from Sharablee.

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Robb Report circumnavigates the globe to bring print content to life

August 21, 2015

Luxury lifestyle publication Robb Report is taking its wealth of knowledge to the skies with a travel experience in partnership with private jet tour company TCS World Travel.

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British Vogue to celebrate centenary with BBC documentary series

August 20, 2015

Condé Nast’s British Vogue is opening its doors to viewers with a new documentary series produced in collaboration with the British Broadcasting Corporation.

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New York Times highlights women in new travel offerings

August 20, 2015

The New York Times is expanding its travel program Times Journeys to include new trips and itineraries on all seven continents and 37 countries around the world.

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British Vogue champions gender equality with HeForShe video

August 18, 2015

Condé Nast’s British Vogue is working to end gender inequality in the fashion industry with its latest video collaboration with actress Emma Watson.

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WSJ. magazine’s September edition heightens coverage via scannable ads

August 18, 2015

Bally and Lanvin were among the women’s fashion labels to take part in WSJ. magazine’s September “Women’s Fashion” issue, the publication’s largest book to date.

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Karl Lagerfeld cast as fashion-forward Waldo in parody tome

August 17, 2015

Karl Lagerfeld, creative director of both Chanel and Fendi, is the star of a new picture book for adults that plays off the classic “Where’s Waldo?” series.

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Scannable print ads make resurgence as mobile users eschew QR codes

August 17, 2015

With major brands including Target tapping scannable print ads to target on-the-go mobile users, marketers can expect a continued decline of QR codes as consumers demand streamlined, no-download-necessary engagement methods.

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