Media/publishing

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Christie’s auction raises money for Save the Children

December 22, 2014

The Financial Times’ luxury lifestyle magazine How To Spend It released its 20th anniversary fundraising issue in November and has seen all the items auctioned off for charity.

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Net-A-Porter pushes Porter subscriptions as first anniversary nears

December 19, 2014

British ecommerce retailer Net-A-Porter is looking to increase circulation for its print publication Porter for the new year through a holiday email blast.

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Luxury advertisers stand out in December’s Vogue via sensory tactics

December 19, 2014

Luxury advertisers such as Gucci and Jimmy Choo promoted high-priced, as well as entry-level, products in Condé Nast’s December Vogue to spur gifting ideas.

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Robb Report’s purchase by Rockbridge to spur editorial growth

December 18, 2014

After months of negotiations, luxury lifestyle magazine Robb Report has been sold to a private equity firm for an undisclosed sum.

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Marketers quickly embrace simplicity of Yo app

December 17, 2014

The quick success of mobile messaging application Yo with brands such as the NBA, Showtime and Sony Pictures is a surprise that highlights how a simple approach sometimes works best on mobile.

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Harper’s Bazaar increases contest participation with Instagram tie-in

December 16, 2014

Hearst-owned publication Harper’s Bazaar is searching for five female readers, of various ages, who personify chic style, inspired beauty and a passion for life for its annual “Fabulous at Every Age” initiative.

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Elie Saab sparks conversation through golden holiday themes

December 15, 2014

Lebanese couture fashion house Elie Saab is encouraging conversation on its digital magazine, “The Light of Now.”

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Jewelers vie for holiday sparkle via placement in Tatler’s December edition

December 11, 2014

De Beers, Tiffany & Co. and Chanel were among the advertisers to push high-jewelry in the December issue of Tatler as readers looked to wow loved ones for the holidays.

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WSJ. magazine closes out 2014 with largest Holiday issue to-date

December 10, 2014

Ralph Lauren, Chanel and Hermès were among the advertisers to promote timeless gifting ideas in the Holiday issue of WSJ. magazine.

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British Vogue sees record-breaking 2014

December 9, 2014

Condé Nast’s British Vogue had a record 1,889 advertising pages in 2014, up 17 pages from the previous year.

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