The advent of ad-blocking on mobile could spur a period of experimentation as marketers unearth different ways to get in front of consumers, with branded content and in-application ads two likely areas of focus.
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Luxury lifestyle publication Robb Report has compiled a list of the world’s 50 most influential collectors to salute these individuals among industry experts and their peers.
Department store chain Neiman Marcus is reaching out to an aspirational audience through a contest with Condé Nast’s Glamour magazine.
Condé Nast International’s Vogue Paris is celebrating its 95th year of publication with an anniversary collector’s issue.
After exiting her namesake label in July, designer Donna Karan’s memoir spanning her career in fashion will hit bookshelves Oct. 13.
French couture house Christian Dior is encouraging readers of New York magazine’s blog The Cut to #ShineDontBeShy with sponsored content for its Dior Addict lipstick Line.
Weighing in at 832 pages, repetition was the primary way for luxury brand advertisers to ensure visibility among competitors in the September issue of Condé Nast-owned Vogue.
Whether it be a spokesmodel or an illustrator, sourcing talent for a campaign can be an immense task for marketers and their clients aiming to capture a creative vision.
NEW YORK – Although the medium is undergoing a period of change, print is still an invaluable vehicle for luxury marketers to reach target consumers, according to the publisher of WSJ. Magazine at the Luxury Retail Summit: Holiday Focus 2015 on Sept. 16.
Hearst’s Harper’s Bazaar is improving the consumer experience of its ecommerce site ShopBazaar with the launch of user-centric updates.