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Media/publishing

Hearst experiments with targeted print ads

August 9, 2019

Hearst is experimenting with targeted print ads. Image credit: Elle

 

By Staff reports

Media group Hearst is going in a new direction with its targeted advertising by serving print campaigns based on what subscribers read online.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
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  5. Kering Foundation to examine violence against women, children via new research program
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