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July 12, 2020
  1. Fendi expands digital boundary with debut of first TikTok official channel
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  4. Global wealthy begin shift to sustainable investing with pandemic overhang
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  8. How can beauty brands leverage an increasingly commercial Weibo?
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  10. 2019 luxury spend expected to grow highest in UK
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Media/publishing

Hearst experiments with targeted print ads

August 9, 2019

Hearst is experimenting with targeted print ads. Image credit: Elle

 

By Staff reports

Media group Hearst is going in a new direction with its targeted advertising by serving print campaigns based on what subscribers read online.

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  1. Fendi expands digital boundary with debut of first TikTok official channel
  2. Josie Maran cosmetics trademark case tests strategy of controlling branded product sales on Amazon
  3. Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy
  4. Global wealthy begin shift to sustainable investing with pandemic overhang
  5. Dior promotes summer skincare in pastoral pitch for country living
  6. Can COVID-19 cool off China’s scalding sneaker market?
  7. Day's wrap: Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  8. How can beauty brands leverage an increasingly commercial Weibo?
  9. Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions
  10. 2019 luxury spend expected to grow highest in UK
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