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Media/publishing

Hearst experiments with targeted print ads

August 9, 2019

Hearst is experimenting with targeted print ads. Image credit: Elle

 

By Staff reports

Media group Hearst is going in a new direction with its targeted advertising by serving print campaigns based on what subscribers read online.

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  1. Hugo Boss debuts modern rebrand with star-studded campaigns
  2. Young people are buying less, buying better through luxury: Klarna
  3. Boucheron commemorates historic rendezvous with new collection
  4. Luxury brands turn to experiences to fulfill consumers’ desire for exclusivity
  5. Kering, Estée Lauder Cos. among most inclusive companies: Bloomberg
  6. Chanel gets consumers talking with runway horse
  7. Day’s wrap: Chanel, Bentley, Brioni and inclusivity in luxury
  8. Kering cedes luxury watchmaking space to LVMH, Richemont with portfolio shakeup
  9. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  10. 90pc of EV shoppers acted on online advertisements: report
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