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Nov. 9, 2025
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Media/publishing

Hearst introduces AI-backed advertising tool

June 11, 2024

The company's newest tool analyzes first-party data and the purchase actions of Hearst's 145 million monthly visitors. Image credit: Hearst The lifestyle publisher is introducing an audience-targeting product called “Aura.” Image credit: Hearst

 

By Luxury Daily News Service

Hearst Magazines is using first-party reader data to propel its growing suite of digital solutions.

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  1. ‘Landslide’ soundtracks new ‘December to Remember’ commercial from Lexus
  2. Branded video episodes to increase mobile engagement during holidays
  3. Green claims: A brave new world for luxury marketing
  4. Off the Cuff: A Q&A with Crurated's Alfonso de Gaetano
  5. Moncler x Donald Glover hits stores
  6. Alibaba, Estée Lauder, Land Rover, BMW, One Drop Foundation and brand protection webinar
  7. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  8. Italian craftsmanship, positioning will keep I-beauty brands competitive
  9. Cunard sets sail with Artist in Residence program
  10. Global users searched for ‘vintage’ more than 1200 times per minute in 2024: eBay
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