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April 25, 2026
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Media/publishing

Hearst introduces AI-backed advertising tool

June 11, 2024

The company's newest tool analyzes first-party data and the purchase actions of Hearst's 145 million monthly visitors. Image credit: Hearst The lifestyle publisher is introducing an audience-targeting product called “Aura.” Image credit: Hearst

 

By Luxury Daily News Service

Hearst Magazines is using first-party reader data to propel its growing suite of digital solutions.

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
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  5. Luxury brands are now limited in naming capacity
  6. Porsche builds 'Toy Story'-inspired 911s for charity auction
  7. LVMH appeals to eco-conscious consumers with new sourcing standards
  8. McLaren hires Ford’s Kemal Curic as chief design officer
  9. Luxury Women to Watch 2019
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