Luxury Daily
The authority in luxury news.
Dec. 5, 2025
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Miu Miu channels athletic aesthetics across global retail grounds
  9. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
  10. Why marketing of true luxury goods diverges from tony real estate
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

Hennessy beefs up mobile database via online widget, in-venue

November 16, 2009

 

By Giselle Tsirulnik

hennessy1Cognac maker Hennessy integrated various mobile initiatives into its Hennessey Artistry music campaign to engage consumers and build a loyal community of fans.

The mobile component was a multi-tiered plan developed by one50one, a mobile partner of Hennessy’s agency of record Alloy. There was an online and mobile widget and a separate in-venue SMS strategy and execution during each concert, which allowed consumers to upgrade to VIP status within the venue, win exclusive signed prizes from music artists, as well as exclusive back stage meet and greets with artists.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Miu Miu channels athletic aesthetics across global retail grounds
  9. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
  10. Why marketing of true luxury goods diverges from tony real estate
VIDEOS
More Videos

MORE IN Advertising
Presenting bespoke models, Bentley tributes ‘Dutch Masters’
France welcomes first Case Loewe location
Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
Dior’s ‘Lady Art’ project turns 10
New film from Moncler marks return to Winter Olympics
St. Regis Estates to premiere in 2027



RECENT ARTICLES
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Presenting bespoke models, Bentley tributes ‘Dutch Masters’
France welcomes first Case Loewe location

Guerlain Spa to launch aboard Orient Express Sailing Yacht
Dior’s ‘Lady Art’ project turns 10
New film from Moncler marks return to Winter Olympics