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Hennessy broadens lifestyle appeal with Vanity Fair mobile ad

January 6, 2014

 

By Jen King

LVMH-owned Hennessy is expanding the reach of its Wild Rabbit campaign through mobile advertisements with different landing pages on Condé Nast-owned Vanity Fair’s mobile Web site that further personifies the brand’s lifestyle mantra.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Watches and Wonders Geneva reveals new plans for 2026
  3. Raffles creates Printemps-exclusive lifestyle collection
  4. Men spend more on luxury, but shop the same amount as women: report
  5. Porsche Technology Apprentice Program graduates 100th class
  6. Monogram partners with chef, television personality Maneet Chauhan
  7. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  8. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
  9. With ‘Fireflies,’ Valentino finds power in numbers
  10. Luxury Unfiltered: Why halo strategies from legacy brands need attention
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Monogram partners with chef, television personality Maneet Chauhan
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