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October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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","iv":"2e6c1bf6ab45c3c3e6af914cd3d03656","s":"41515571ee386ca6"}
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