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October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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","iv":"3b18895526babd87add644f642c29415","s":"9f183a190bdb09cb"}
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