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October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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hOxXis6oDZ1fc2FWdurJdTEtLOmyV0b7TXq37z3tfVs459CUg4AfBSiDUQgUHGXI2ftSmJmqUxMUy7MhKN1NoaP5uROyLD92tAbIYvIQJ5Q1j9OZ+xdG9PNnm+hdV6jU6LYfXAbjnvjaLMPR6gR7f8Xu\/V5CG1C4GKFjvtdtuRouEbRuVeqCzErUzC7ey1qUWnlYNm1Xrh\/UU29v85mR7QoyBBc79NGjKaeMsvR+nDL7SwjRLfMsELM3AINDRcY\/oWFxIwKjJWXUr95LTiS6iBLp+LkRsBoGYM9dH7H4mpbmiX\/6kh34nQUbFtwYjUGSJpiPK99DndqE+ipBZuxvZE3wpS5qqHu1qCJ\/xRcy2TC9lkDs1B+KhG0UuHS3s74iU8ppVyypHliYVl0Kwm081FOm1DGzkHP2G2y0CNfCGXLEZTnD\/1RQojUbilqv9FY0Bxq5cUMEYdsRCXoX8ZMAJr72dx3xSB8XlIUF667H1KUHa9lrW+klmRMSRXSN3cmKqDvsuKcSN2GzDUQtuRxekYbvCe7qjHJDeDl97\/VskY95Y\/O8SrUCvTZADzBO4Mc632FJIreoOep7rSZwG8kjIUThy\/z7Wu4SnZemLAVc0EmCVCdPBDFF\/KpccQoSA6xJY4FbFh6vSK9o+4WMovW6u4Jw7+4wKgys5S40ITHicPXAXFEnvoipXLc4uQtzvj\/43GxN2KaWEK5pLZmEO5QqSKTG\/qBnhMQOU68ZeLar7C7IiiYhjGziEkdSQNlKyGloQ0I6rHattTY5tqMF\/YP+hGdK4mVKW6T5rQvEoAYhBuETJzRswAyIfydoBNl4fzAxgIJDH4afBQVUWTYzEob9OEjCIYNZH0x7B6ZTJAhzfzjAazqcoTBsYYqc1wqg7exUyDeSl4wUSO8Z9K6dvpUfwtFmSgzKzW1adfAR3HB7Z0cG1pyHzmngDmsxFSMrkMPhpthqUR1mjAumWBi1Y4CZiy1JcKPgiOhwXcLMHbZaCe1W7Fhanfjt4rHQBFXGZQumiiLyLdqDenXxYeutUfhA+XDPBEJ\/+YsVWi3z6CL+AGFckk2jdWRIw2nZ0AiIFDeCBS8JQGi8bld+uZdTFqD6cGZI4yvzK58Kg0il6aBnhzTkLpnmoJ+0vS8uZepzKcftxCYCa1ic1NmWrMkKSR1mESaoltljPK\/YkJ+LzVW3aCADytEaAKOUhDZqQV7vongnfdnZCCKYCfgKJqdWTEQ\/5WUBd7kGxtx8e1CPs4iNfmH0kbLBV6yPDrxGeVC+Klbqd2hTTv3sI6eCw0I7kWsvGZIqdcoAJlO3OyMVTMPoFMG7UQBB6J8eSAkPGcOs+REFhtR0QNOx0JQE0YKxDiIAjkwzSKAhfGaot8ygP89eZPwDIPfXtd6ojc2HehyBNObFsDTRuhtS7C\/GZEVW8FdznNBb5gIOvMDdZmqg0dlutBuLkIXuS539f\/eY78GMMOVeq8Aj6eeTvohIjEwk6zdl1biANNVy+e5\/TM912aWzYztquCF4jRJKsR2vHJ7k3dGADfpB1kGhgeOLeX6VfqKKLwtKKe8m5kNkDVE6Z8rRWdR0mcmGQP5NlJW4Y2u5Xcb3wPPRPhH3h6SRpl960C+fHdLWXw0uWhrdgDkPkpmtE8Ir851RVyAbP3pateEDBvLAePojWKahrBrJvOt64pPvi\/m4C4rssW6x8AL8DLhlgO0yRFjZkaqOy\/YWl+oKh6St\/wwQmG6x56Z77QiWv5qasFWVBAlugbxSln3iGLS+OrPIJObwHw+62d5GYbOg0ryd0Slf+OLCKniDynPZBh4QXB1pVZ9\/L+YW+PpbH1fURF8qE8cSR5MpyKApWbL4q\/jG1nLSJaK\/65oy1y+giDsZzAFqtIYJqz2Yf8LcJ89UUDjgOQ\/PiYwr503g8GxVO60+mzSdvwyVENFctdKJHWTVLt23YhZwQd\/6SctsT5Q6+IMLaxFkWFD4TV\/1liY71Vb51eygaB553uxyUB3pzA27Du4\/N74rZEP9jHyFMYr\/+stGLso9yniIEseEF9EqFs4J86o27tIlt7X1WQeJgAD8yuGbKVxSOVqZuZ48eYADApW83BFnea3bANJ6ua\/IWuxjzjDkEPwWfRBIqxrRC69IFbDa16iT8RgN5Qwdf3ZF6bbtQXv6LZMTOs3wp5hmE1IJzOfRgNUlOEiHDdmz7Ia9LhjuYbM9zxzToG2blOPegDUzDyntkWtmnv6MdfUQ1AEUZnglp75qZVUY\/Wc\/MmkMV31dId1uwIucVwuOz+Wn+07Rm5OUtu0wBQOEJ831H4FKy6AULCj6+jbZaDPNdQunzR2bCvM4od953QdY9r2tmm6JCu\/aZ2y59crhM6wwoBAb8lv7ZNIotEOFuqM9CoZNgOMgG4eMkVxEatCPhTuOuk00DxKZE3TcVboy5aLY8x+qqNP6uxS0XW2PFu83uGfp52D43e6pw6azIxJ7YeqO6kmm7bKVjxqHVkeAc5WASjIPPIrN6+OIRVr0zZEIzd0gZFFR+oMVIpxjIGg7ZMBotFR+ksY46KwKypc+I\/VrBSkW5bRVzXpPttur2JyLauuk0lH4sBLZpxgz0NS9wx1yiunfIscj1\/M6jZFKwgd7GyHB2WZHyxQkO\/DoPx9I1V30B7Jv2iHfnwhNpYbDqBqjKtjEByJzs\/Jwy3RK9LYrl91KjjFuAq497LhACBJS5NNSx6qP\/yK2ukQxb+tTaK+wDvZ063UhsRoXjy2bGM\/dmkMh6WVHrsGcsoMNV6vAF16VRbK2XHZ5snXBq+t28dN\/yg\/qQTOon0wKuL7yjXammrjRBdOcttEx1V05x8iHjAnMKGQxchcLQyiBYHqR6Xew3l75T0jwJhCt9T5FjizfxI6f4WTMdSbCnCT5yttpiYm7vaymKWPn+kJkiLxOKGP2EgGtxpDjF+12Z\/qBhBrxzmYdgGnw0WKyIaqLEKYKEguijubyHgfzTqk5iSkftXp+xbIp6\/5lTMfxTAO9JpXZ2A6I5Z8zzYjtWsOmitm\/8l+iYUo1IueMsQ\/cqa9UED79AwGejXL39G5ABqrJ3WwGW9NuWX2jlqFz+m\/lvuVyN2Fajmmo5ubxzvXX9kTzqpMik7MXbNbH4Qo6o0c0CQly6XSxEDDdgPgBcMFJG64Z17Epi6\/QYlQ160Tg0\/T1Jr57md3BGR\/ibzbPioup3wHUQaLq6eJpkzWnJB0gxtI0qEHa4zAbZ\/wDt6bJzBZWyIz37s63kwEkYkbbZv2QySk8DB4XpRx0HL70\/a7hh6uuwAKqEO+w293EsWI72gXUXBaBAfAxKd4\/J5H3+Nrc3oS5UeYZtZbqhqB\/WAq7DRMg9F6IhieCxclGAgPiWQ18cHVeqJlFzEVuiwWkxcWkZ3T380uoGX6L9\/FOuJBrY4FTLMnxqpWiOKqQ97bUpOKGKE9UhENgabamX3VXeTPSDldymRYJKftF5ffBjWXO7lwn0uuIFk7JXCfTKJq0AOeJpMiLo8bdvLERZkhw3q03mhpZNojHnyorjNVncyjoCKAG8B61XLTQzXc39o5wXlCEqrmrXsFbfftLsC8Mw05v7TLvI1exawW\/UF9GB2679EFA4TvsioadpaBxNHaCdSxfkVu3KbmyxIYDH1ZJG1UHLEp1BRI62sexv89km0k5TOaRCtVVcFTVW28+zTLFcudTP+61\/5ERAdaC\/gO3lqvAK57m4lYxpOs1\/TVtTDbUrsVAC896dEAnrn4QzeFmSMOIBPKt\/35X4zQzqj0oP2+YdlOMHuRrsFzSUZU+gjSv6OB142A6z8L4VWoo2zQS3Q==","iv":"78a00e338703a3462bd2c900c90aaae0","s":"188c5ac2c31f114d"}
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