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October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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","iv":"b55bc31114f87f3eea2196c7fdbe00a0","s":"7c74c66de225695e"}
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