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October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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","iv":"2d7444b3bb059682bfa94fb098e4774a","s":"de587ff02bee7b1d"}
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