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October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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","iv":"fee6dfce86ffe151ae57212b77a428c5","s":"7b09b522108c02f4"}
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