Research
March 17, 2014
By Joe McCarthy
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
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","iv":"8db86b326312bba75f9d2e1bccc4fffb","s":"f6a72794da7a5cb0"}
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