Research
March 17, 2014
By Joe McCarthy
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
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EAY8wt7Zg6Difs35OSHJEa+EAMSZ5IaX4twwZE6GtlFrU9hudhwBw3uf6x0Bas6iGYFYmMSJOhBN5ZpZJmZcYVIeOq2P7+fWBiDnW4u7emrOO9P\/WIX1ohqXvUqEZW\/vxFXsny0Qrd\/Nc1EBFUMK4TmOvhKSHoV60i3AQgGnGvfT6oN8T7WnvLJFpCEexxOTERURTaPAuiBSpMmOOtm7xdIJggkw2SDlv+Zb+mBK5tzFqNWV+F5E2nxBiYMokXjPwAcB1mRr28B3M3uXrK29SNZwEJjpqfKfMmAz5Hvomuan4s47qUpSjhAa0c4TPinbB0QqSBDGJhD\/uRqXq6Nj3V9oVYg8FY1xrbHYp1hONmZKBkM\/XaiLFbb9k4SSjF7Z\/rQcq0swfcQ2gopjLZ3cqo8\/dCfnR1ee2dItde8OOpG1eZffj4Likzkkh2yjdgyyTK+pZ1Kqs6z\/F1ShffjO30+YROkBp9BdVPMPkA7DY5rOIIPzTIB6MKy9RORW5C5JZQlobJhHp5gOaM0szyuTwAM0cJSgYaJOhA0NfTR1PYFWmUxL0kPpFaRDGusj5cL+8y9TrWGS0GTV4v0ZBc3I6gQ\/eIbmBW8GKdnHnyrVbuT\/Kpt58pfTD+YE0CPvH8fF5HfF0yiuUetaKwKfUxOm8bKEvv0IvF4uI+vS5UObPQQPS3vLHlRiY7JQJG3o6IxggK2iGERYsYe4hEUz6bgzM+qRxBnS0SuO8UDUBJK\/fby5UXI47rI1qYjGS9lcKLa8XrJGnkWAp\/zp\/+GvrTD\/2VWR1wLmqD\/e+3SBg\/ZoWjYmt9E5WSNwUB\/b7sLA25II6TmWxEFyrYZ2OJ6D6UhHbSgdwV4762gNLqQM3Gnuu4XMnvcfKtRe6MX5e22QPPxxlZjkB3F7PBdLN6oyBwUX7Hny4iYSOYpiOraVMDQctxx0a4rcBEpFCvOu7q4GCtR3EQ\/lbW3EFF\/JncMpLbtOnqTd+zSxJAMEkmJsVmMNeyLgxXjDqre\/GyeCg6yJbakbaUGhs\/jwj0c0B0R52zgNRGoMGHEFC+ED6imT4a5oEvZPaJXobaEnIyXFNW6XxIXCrh5Pud6zoOdc0oCOVd0TtPkdQWkPnLRNSedhV2Dw57Jx+WG1xsNRuFHYAx+plpjuEAdYYbO8VUQkK4+xbPQai\/MHxk+BRCwu\/cBAF2yNTmMeMp8shXV\/X1eZ12i0JMXiL7iplnAFMG5Zo2iAccdKaiDF0wsxUQxK5wnA9ZDgG+E0wcSCYlINWlJuB+Qtwo4DJONqwq+8Ih3XYkr8mBwhQf0cCWMCBBN3IsCzeUyIIGv5JwSCyOui3BFAOzhg6AzTX+kD0LwoaJDJ7aEA5BlOmRJF4VMH0Tz1qWmt4pHacSLvpQ\/\/YDpEZmUYBNXbJizmZ5XxkBr1AZZTm60h1dINR3qjpHgPQqaeEV6Hw2Pu9D3YUjoJ5LrlYnG1wHeNr2b7YMKJ937NO94JoyBw+RkVPKXMO+i2hDA+ap071+yBJnh3BwtLr8t3O4KyR4+uocqyHYJEe1l\/xqj2Y9UgoUSl6+MnQDuSTucGKVnvMzWl3xEUi1Iqvm73GO2sWfvn6SJX0OkSH8+j\/ZR\/t6AdOtj5E\/eFDkRH7TbUuWTbdXzO9OncsegJQ3wZTmRUcCv5LaDDEJMzKFgmru4DZYD\/dfC8oWYJRIc4Bnh8I1c9JtEdN9+YIUoNEUitRlxSOkkgsQQ1qcsgn6fV7q2LiSpAaIHeBeZxbzHSpNls2E7PMTr2GSZ1o2vVKmf\/A4mN5rfKg31S5Oz9BBrmIuBZGehKToWcRL6FzJsTHSu+VWk4oXRJYuwPJc8SrXK8zpxjZVBwaA8SgKY4bSUgwYz\/Iir+3x7I0Uu17AYQnTCq3LinrrX0wszbap84xVT\/ltIKIsfD2ymECr6QrKj7luHqWNmWSp10455YpQDQmtUTZW7EmLJ4WkKWu3b58dMLlC5bhwXnVEP8zolv+fJDo6lGNIwuLJoDoQvQ51HzUzBw4eI93BupuOzpWHTlOGskSTJtwqGwvB5UsuPyUMd3efqEWAWQd\/DfVeKuy9NUd9VsjWygAsWSM5fSD\/DaviypiqUKTGkHPMwQBt6shrOBcwgDw8JGY2XvZueGaz769ENKEOwmVz6jHTYDfGvMiX78\/oSM5MrJ7EIFvpqgQm8keiOJoohwEkdP7yrmv+vep3FKK31CPhKE\/6pfElKzsw5P+xDkNRPim9SdsViYNr3C3W63LoGnibbRLX7wP0Unp4LSbOhTJlEoDl9\/UdqJFDxHGJOD5W7NzkjFjd+fSr\/eqiyD70RL4754P3PN4JSa2WbQ5p8tO2eQ\/v4EhMvoMrSUW7WtBHxAN+ZmIwmXE64Go+10\/RezoWEREuoh3b8Mu9YADfGhgipmdG46Vf2j3VHllve5Bu8F0ONPbsRtgkzOKInwx+ZvfIUPAwP2adwE+sxRWjf9Rl3GkANixeHzQXfJ+ufUDgiRZVTsLetixvPtz4aPZ3AEmUK2N8JD6Ozp9AXSaavdNlvEX8kSRqlckWidpKcazgCakCKvcA171xMQa3gleqSXMabi29fvLxS39bq2jBZGEZ3tNqCbKO3oOjZqaSH\/WVaf58CJhoujU3qj+coth2yoHhS\/TmD6GALn+nSxEtXaK1yqOsBDpBzF88b1wYScP2DmGd6EkxoyOSIC3I0ab7nuSQX8IUqqv2o+ab6B0jwwZTisY4UwiJcSMQGz7VNq\/1RYtxCTiKc6UQe2YMYnvU4saYV6SBkQV\/JYgSLCvwQJxWH5xfDYR9AKUHFiVjJnhgH7EPU5KA0Zqq2mdu0EJAC3dUKqvmiBb1VoYsOBFVvb0h2KZs\/CZOaQWLTLHeX3G\/FjTzy9PNOvFSGYTl3EaH0hPS82ANlyZFYxI34jLT872CaDyhDzXBlEcYys40k9IXxei0HF6kYvlntFBOMdSoE2q38tsojP8unQjsv9vKPWnZ1IdVWdj7s1f3LxFVhVqpX1Uan4z6Tr01lPfnTUpx5KPCgGtHeEWaHDVNjnWL2WReaGqu5Vc8YsUO18nB94aowJopuGljYoF6HxbqIydZKQ6sM7op3TYCxxfCZCpJwXdnTGXo1O+r4l8o1XKaUepprNtO4VNlfB40NdhakkfjEt01STKxJDzYNVCG54K\/4f1OYxOsjwtIgluhHBtCcTumjCATh1osF9uWog9I8jkR8tyIxwWdsCG9mmBxF4gnOT0z4wwR\/ZXDT83nKOPrDgnJ+vQ1DuG7Tw3hDyZUw0WuzHRqzLO4zbSPikurPT15\/bwYxvdj7jT44MieKUpeNo85fb51ygyalLorlGCZgWb7GyFgVrK3cXpN8bpIzcdl94HnTiTHr8lHvpu6Ls\/FFe0M+t0k9RZpzTgFW9YOh+adRfP+ngUiCR2oMNnbrlzkDmkX+I3pCltnRU5GZMBjPA8M07uLDu7C6Ltma3j5BHFUTBwe\/C1Rcw4ixS6MsiEsRA3W91DFNFgkhdjzHp1Iv8JHYhlhnNJfBNRlCH3F6rndV9XrGU\/gETk3qOPbY9FX7usBXwz0ionUBHM0bhZnmFcfyyIyAiukOSq\/i0kGh8QisqXc8JRXt5mz5LwPthUu10ioWJRxikf9mzMugu18e2e0iQEczd9fd90FpErNEbYF2+7C8a7npgYcQvmFMoZKm2X6PrW29wiR5f1N12xRedH\/tpmsP5G4lsPb0xL35BuyyXQxufsK9r3AbFwtWr7D2rWKtRmyT2XE4r8TA6GArt2lTsMVfa0ia6VkXUzRxlWDcHqQV0lgvcHH1bmb82w\/emP4zmTzaIMdvtZ5rP+DjXZrzGpCe\/oaHuTpmt+VBLduJbSX1V2QivXBemK20w464m2i4ZVFTwBITu51KgvqfFF4MgH3Vpeij7JgO5RrZ7RgwH4KEJGNGiR1ISTbRONPK+rk5+i7vlP4sMDDB6W80OWajKBAhaqq+6lDji+ldEmAmz83XoeA9\/FnhhAAcRvqiRoqHZZJbDck8Y8bSzyTNiSYzOY9AhbgJ4bwSybvZ67J5rO+84E\/wcroq+kZZHKK7vrD7pzwG8m\/hHMhp+lRw7jAFAKXW1fr9Pe91Y9\/bvpicbin\/Ucq2U3y4kUIe23rVR8rNAP9+Lag3vsJkhdvQJ5oFkU5NIHbRfFEgOerKvE304aFAkKKmpnvL2xZPcCKhPmaWo4EKKlUJWqpNIvXWiy8qHtHYGN08\/L0AzHNfRNjkCMnb3jlwZZiBiRFAl01vWU3d+3c3GmII0+zoRuDTnhRNbHirp54BXOwMK+I8xqh9dp402C0UfpkoIah9tPlrFeN9junpSPI47LaVm9Q97tqwTlfBVY4xd+0\/Ij4Y7RqFbkJ9WmZyKmeopu\/l1R0cECyNhGGw9D+hlA3ys4gc288ZT3BpxuRgI+EiAR7wqD1o3NEVGKX0E8mOurHhLnmGdU8cw8rTNuaq4nAXouY1y+wah31wVBc2A9QFiR2SrPYKKXaEk7ub3OLR2+fsRQv9RcpHtOXdbBcDYP\/OhA0oR1DDotO\/kWf\/OhD5fEH\/rV\/0J9l0Yt6aPlIn5bYV1nq4+tYVQw\/h8+l\/o7ZprhFfzAU+KTk7kOT4GHBgYUvWzwk\/CkU42v5afygWspwECYVOijNgetXt9MbGuoEX7U2L0NT9aMtpdruRepwL6Tb\/TCyGv+DdOk3HaGoKYQs+ILXFBivXebzLdQ1nW0IxPWw60yaEv8NXSCQQJ5tROSqxrsmzWZbjCSj3QxkR\/xu0T5uuqyP0ASZjJeN+wY58A7BtPxICSlCIgms00K3GB33b+kdtMbUP\/TvU13+\/DimKEFGCS3aC6SeXMeG47xR+BOd8M1OPY1VSOl15v9QQ9cjB6bJqGqeXQZouJ2zWRbZBrsfnZItIt+kvM4NIPC+BdNaxHCtbFuQKZ+qaRobkgXORUFtpv\/HgylBf11P7szUB3PAq9FDOCSXndDoSda92ytRQ2FAN7TN26BECjonJVK3\/uQLBqppKUQBTzpWn5pqaJw7D35FTlFlH8DSC22ozz9Hgfuwgq1LCo4b1bUq0hFm5r7JxL+fEoPGuBdFaw7v9KwFLiG8b6JilssJfXLFfHgQh0ACIMGmwFdpzRkJecWWnqEDvw+s5kBi4\/kji8QOpiyyPkMnE8EEtr1ZxiSxBSFaSwlKQ35usApT1w6+xPbpRewSzGFleT0bV9RLL8hlwFcCCjofsziGdq96zCY=","iv":"42c8e0adf830f359855b1f11e84c61e5","s":"6fa541fd55dc71a7"}
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