NEW YORK – A panel of experts during Luxury Interactive 2017 stressed the importance of taking time to develop an authentic pop-up that represents the brand before undertaking such an endeavor.
During the Oct. 18 panel “Footprinting Retail Experiences of the Future,” executives explained that the connection with customers that can be had through the creation of a pop-up store is vast. However, it is essential that the experience is an authentic representation of the brand.
{"ct":"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","iv":"b130a12c9e7e597d2870781b9564c8a2","s":"8eefeddcfa48c526"}