NEW YORK – A panel of experts during Luxury Interactive 2017 stressed the importance of taking time to develop an authentic pop-up that represents the brand before undertaking such an endeavor.
During the Oct. 18 panel “Footprinting Retail Experiences of the Future,” executives explained that the connection with customers that can be had through the creation of a pop-up store is vast. However, it is essential that the experience is an authentic representation of the brand.
{"ct":"\/CpDKfXO2lKYI50NKYFuQ0787ZVIENURMRFQWFKVICCDWZY8NUkxKSLBC0z99+j\/lLDfjO1ltRcyekBLPAUNpwuFUMXgDR64QW3ztUppPtHTUDn7nv5FJArAgIsEl4QbdxmfiXjj5f+1H+sH8uq82KjpMjZGtdilFZcmke+LzU14ZbVP8puGTUIln07tNIPT5PuizjSKBoDYqrbmV2M05XXyeDZTYBzKkJMh6TcNB3gUouKGzMbHB7au\/2LWhVEwD7okbUkSuWX3jhRrd03IQW4lY6ZVRcLXLI+MavBwl8bNORWEhexpYc+cMOGodddPH+DyMigEjZkMqIzAa+fmwTZYjtjaLpnyIvmUBbSBluqZcVQ8sVyxzd+X6F9daHBn4aA0bbj82PmvBUUHCljeomOGs0TPs34oIfV\/7latRaDr7CzXjjDLLaKfR28LcSRj2jg9O9qdMkg8gc7hd2yJRagp1CKWZEfOFPSBpJFdd5qtnWW72mX3Z0+FGgeBBZU2SnZOgn3Jsb\/GPMjev2Yk1OfSCFiIZJvMqkL+GVfiPmRQBL8d8iaxcxtzxtNom8JzX\/PDczoHg0EiMJGCldTEhstwxxx4f75nkM4tQLF4fkAyJL+U+3dIwsJX\/6jpvyLk0UAYB44crJcqOBK24AU5DmmT4HvDICVrXnRzh8EO8CmrHiAriEB0fmyxWjDRm6bCrSK3kniLFPVa68kr+p5+KM0NEKabXPKW5TNT4EHDRYrKcdEY8nuMGJJAprA\/CwTHSM5IUdILr9Qjmdqrabzh4f8ouOg1V0Ie44X2FC74Z7Q5J\/Lx2fRtkSasq5qx\/jkG716jUN2dYnBwsXOD\/cEihgM3V7P4+EMdaMeqLcZZPPPhfk24uaC\/lTL34J8YmY4c8jgqIuuOlvseFKMz3ympZuzap0qNtGsloTEGiWQtVHuT5fA1c24IXts1DT6eH1inESerJzE\/Fl7kHFayqodhXTx0Tnj75Cmhd+fLg0mw7EdMRNjOQ7DKERr1jVmpcRnqpSeo83EwdqNihCmhrwbDBaD7BGAsjCGZrrinepL2WP+vW2m9gIbKUymXdDkvCB\/YA22llyXuutmOglJ0s+T58WPxeMaM\/rrcMNYwDnXPGNB5Al2BVyddeUSfTWFsm5Wf9pExIgSm\/8gOFGGqDIc2AmUWP4KOAOf358cldvHc5F9KPXoMawmfFzfXj7b2LIs7jtiriq1ry8Ek0g\/eHSGmpG8rRPWVszfXtzuT0dEkJ0UwcrReUXPFkGdWr3mb4KtbPNrAfkrUjSGlI60NNSlYCzMfshKRRPoLOS7UojyKFb+Nb2EIbnz4hu7c6AEJrN7JNyBMgZ9jhbp21N1me9E3UYAo++cDtTGHAnd\/jjAPhNyocURjnYWWinF9W8sI7Dj2tIZi63Cw8h0COAhHzmPS+P81vqAJ0TnEnHR2HYH3rbu6xwq236GqvHGrSaHMPws1ksD1Uo4nILjP\/vILjSgpkOQqbB6VVUfb43dnmEiExnRGwjzNKWlqMIMu8X4RB9aaubgZHN8m2jZW7LogQ+vFj9NV3beeXHXkml1RFjr\/Ve6ZmdsW6XYggBMj9YlfU\/mqHYyPDL4g79tG3HbO\/yyZfeka+ukVxVPysLqgJACwH09Fhx+WTNWgLFN+uB3Lpq5wMwTQIUn5wZ+NEygmp\/jKSQCRMx5iVDVWyMf2B3O16oEI7vVdfXzNj\/rWBR4Zq2NgFGNTWn1RUxL3o7roaygZVFpJ7tVtXypc\/HDipskCKxEwt98a\/xV+IjkSe3vXrFZrk+BSCRnxV9Yv3+58skJWs3iv2JsMODNH7dng1n4u5920L1hYhb0tt4fXCYqedmNg81yHZlv\/DXmsQ407KKuT64Ppxb32XnOzQhH+Ni7q5kSEeMNrdlEg1Em\/Plx\/sVFGmug0R1dk1plpsLh\/GZSmZH9ul3GUcr0SoI1dAarm4lBlB4O+XYw8yiyPZ7EjlgY1cntlIkoDVmWsnQW953W9WjrgdI43kKGccyALBBgEwd2nvYdyw7\/et4BrnMw7cHTjEe7HYPKQuYfZMCSMf31knpq\/hsrEJ4kJqf3SgjbV7R0N3jT1vvCIq1VtFWr7x1upmtp+hs\/FSWZsD7f1Is7N0+UyoEMNnFUgrfrZTnhnzvthFj2yJFsHE2+gbum5b363oRebNNaF2FOZs0pMBeGnTemZ40K76izYKMJtHjfbWehkw6sv2py\/jev3heGaCMn22j4sRDEE4GrCIul3o\/rUo21qzPaM5zCW8ue\/IeCeXQ5erFJeCJL7czt3JB9uexxt7swUnPWYKU9iiYARCQumcmthL0Nt2CImFur2zX0Ed\/zt2dOd5jgHa8LyxFCAI3fXgOjaz5tI21Y2Jsh2+6EQITv8fUpvQ4h7lYdo63uyRnMuPtuB0DawJ39GltlEc0Lbt0B3eeWbW1ro75S0HibI7sIvSR+6MMiGoqgEIOu2sbzxLT63e2ooD2jUEAsH1H4E+8TElycMQ\/DeYmq+9DrSJoePtTGpBbVRziEA4iHGkSwhkv6m+2IzLOtMgs3Nn14ZKKTkYeA40Yv9h3SXT0xb26lAkopc6USu1bG5SRByU5z1AMXUhwNiSIgfq917AVNTzj0Jgf3GlPr9HDRU+dLX2UZaKfHGmdX1Cf\/LQgZhUhGrZDOFH\/NF29zqAOYJkDWQYggabPcnAX5iY3fIN2y2pFB9Pz+n1jwDIUl\/gPKT5zpS6rdg1ckUKnbSe7\/vUf427\/5sny2WAvLdtEzYx6cyRBp7nlmhDuEnWPHhcaJlsw+mnCV10H3rzGsKuoLH3OpGno5N6vSVV2sltqTGL6KviShp+6i5TOcJjMBR3SrhWvY8NCyqa+4KJlQkKyi1VSwlzy580ub61X9ce5H8\/GO8LI83iS6IkWV7xLNG2o8g6DTVW6ag3+4MBv7KmoArUvtVqLLGX\/WcFK3Q\/cgggatXF7NEBqSoi0LVzyUwGFsNfggy5TAXK7KtOQ4cl3hGyBSkELFnUjPZMfOv46m6HuxU9p5QtPnYxAr47fpXuiqTbxNkufrhW5UH0Ej8Dkpep8+IdNqkNCvQJPyQLfIMNWto3rITSLQrRCI8M3vUSeEjtuCAMrR6nJwW+Z77pJ6ap3dF+TNqKS9tT7xnnNh7S2BHqtPaU7HlunZrHNct6re9tBlfwFpfowDkibuCIgIb039OZHMqsLb27zPAb\/nUjBoH7K5PWHih\/WdkX5mOvegofIyZZRWjv9gyCjAiLTz9CrobGTTligXNIYFyGJNYJKcHFywv6qJFk0jb6HbP8X8to9bnioU+wUUv1AOXTBqOCOu5nWE6WipQxIQFKviT\/YGWSFyXv9Kc57P41bOSxQVNJOvNmFagz+3faMX2DUjWINCjYVIzHGC1md2DKaFB6kzYv8qbCwgqmWLrFUQSK1RnnQKNw7+PqDdxXK\/cR+HxEY5VJFnyMiczGMCoVub+665i2lFCrwsdOteubA8yeuy82HP2ntSTiUY0BulwOylniGjWU+j4llA82gwUG00+zKlT13HlR\/W5Y+x7Jk+u+\/+hFFdh4EhdPsmXHJHCVuMMZWI6rtz2XygGy+7kvgnphVY\/wsm9e99EdkPV9Z82Z9pwV4VJWuTX8ccwmB0bwB77klV7tTxdLSFWfCKcyDMmX844uQptevkXtkEMK8wiGqUACMCptP4oJ0GIlumVn8hpttlgKkkqL93Cq7NgffV1F8KdsgojG44jjgo\/gova3p5azGrOdcmi4II6rsEj6XSTrpwEItsSBTAP\/INnvZUobile57op1UZ727DAqn5\/2n3Cdz3ct8aVp3Pt2KD13wQczZzsk9fR8QNo6NrKKb+ralXAqxwmE29GOjI3jxr8AVMmUN0gt2kHCo9C8EKTtj6xGtE4IkR9+sLvDiHLtL6ecafB0\/pkjaQ2FIUi4xUg+ilUzrwI8JrfysTuRg1M5Z0fnC+a1hiS0ajCYDxDaVJsvM37wAXl1HABPvvfyiVM133xp2+nzzd2vkiNzHcDdA7OQZKDV\/WJrxlLsyVI4mJis56JOOt5vVwsj1njlmriC0xYFO5i7lpIXE1+7OVpF+Z9gqCae0aG2F34KFduHaHdzR9hoMK8FafVJCbXDkiYRLTB0aAMhMDYRSUr5iMdeWsPU4DPiqLCc4Hpba46BFDh3gKrK3VH6ge97KCh87Z8JL2m9KoXlPlLptmb+OeeaTXFyp3VqnkoHI9JQruJvuGkBAMkZpfUA2GNNUL\/ys7Bg5SOsyUitAErHYlz73FTTXgK4kkiAuKE7fpMZ6Gr6xdR3q+LS1MIhhrQejb4HRkmc4oIJpir8iaCAvvfMYqr4NIQJdegHJIkOwxHzQnQ+IpRPgrNLUuuMc+HRNq77Ce8ExYiehwPRmvHOMT5QnQrRDqucKkJmYZmdbT9bfZm0JSubfSp7xNR+ou3IWeNwNZzyBWji8GBBjqf99ua1gnfS+NaBY46N7JvkPhI1qbVJv8RQTqF0jXZB2sdnrLeFEzqHmQCUF19\/r8NvJp3TscXHc2PCARGw9vzMGqSq3ZqC+gVeMSLGWCrxaEfHxVLGD\/EMZ7OkGUgjBZw+O3G93CSDyRj45fVbe6BCkK7ULIXA6Z2ZIxVpcv\/VqCi2ABuTxEEroAtAmXxN80PYJ8SjjZRcyK8wklClv9OzX5oQDddFwGdDyqLS22ws6Y3fm5o9Xo+iirdlArnOMKAFeXFM0qEkm++xMC+pvnq97O55Tgb5DJ4Wacan4dq682yEo0FiY0HCslrOYU3yGjaCOCfCtAbSnG905eOQHJfbBkjTBnG0FNgw0+o\/qm+dy06+FWHvT\/u2VEVhU4PJmWgyIx1MvGhNaInTSOpctQIQUY09NPFhXWyyMGUcqVTEqMFmIqdsNhbNCX0fVrTH+oHy2YRQrIMUwNJPU5OL2RwuWt9PgcnCDC0IraqyyLC++pXNN5sJusKGcSK1iqRBTVii66ZX49tenpddGsUp56wOSprF7turUy0\/xRGEgzgGOqnBUXCF20pBce8o8WcGx3j9DxtTDLBPdcc+0q1RJjx\/CslkCFn4yNIS1MR45R8uwTwDEy+XkYDkbZiCo9NaGtge8SgmXot9EWQTvNaJJjtvUQOXmKy2NfXrTN5jpBVw+IVF4tb0kdHjHLM289bC+nSsLf4NrJhA+AfgRCV9wGpq00QfpfR+mwiY4lvIT3SF9YJPgYmhWX63Ew3h2B2qALNzNdYB7h4W5iYZSdq1\/iy9D6bJ67EsuCcGI7fpLra0BwgIPUhvEW7g+Ta8nK0r8Ebhen9LGeuKUqRVkT7tRwuhnEvwtcVf0M+V3m2pRSBYoLN95\/jze6aAhSg6h8FaRat2TG7oiXdG6xpfqnvhwr7rEu\/VQviTL\/eJxHiirInPZh3B+KgdPg\/6ZLPoWiB0BjD1GRDmxRxLWET3nWdEfLoFOZ8qJbn4GcDGyuWCzuiPAQatWWAuJHv7WDrvw8NBG4pxWoqrwzY4KrTOH+dgpn6+ZqqEa1HISlaFERNqE\/gWQUSFft54W0FYmCLFFxxhU+4ThF6Doxu6wMBEVA2W\/NXdobFw9NYyG1wdnHdxmbrFujcM7FEdiYM4sPBuThPy2\/sVE5c12U3hqBCsu1txfj1sOqFwIVsPi6vZFOK4Qu7LVM1inI2XMU6J9ZKh8VEibFheYplp3SkIpGvdIQi8mPWlr0v42sy4OYwH2rNc3jhuOnTQj+bddt8ro7UZb661hyLC6kwjWFu6TdDKiSkxA7QZEBJfHSRFD3wXeTbY1irT+bzyJ81non3HiQqAb+8UrunnOZv0m3w8DQla5tmpY1jipztJMOuw4aRfKfsDTgo9Uci\/AWUZCbDNwdJObrumaAYtH7185e16aL4bh8LDR1Cvp0dMj9eMWP+YOwqGjbERGqilkhHegSflvg2jQzieHVypuYE2itLxXzruBLX4ZMCBhva134yfr0HhymYB6vP2JWE8bRwW7U6XDXvft50enyxvqpHdbe6wlh2GVFfMIfANY0FyhnWOQxHzhrBXWXTdZbcZRsJljERw4J\/XF\/t5ynEO5AazWVf0ckWwYMkn4z4kNv83mLoOCXmtAB1juT+4cvQnfsJV\/snLYknV\/cbcPA8TH3FbULQ8abhGzyuGFgWcsF2ZHFg38SCLWQb6aYScJg9DPT28oFPTw0BIuGqIB1NCeL8Jec4GaBWMgddd3AOO8jJz6JXgf63kK3tgA6tKWERArDBTtyL77YVezQ\/dFYSJEkxVxol5EaM07mbbseYhwXfFHSkD6S42br7hLZwpQgYUkF4NYhZAwxpAKZ3w9cQ6a3VzHAzn5LfE5Uw9udh5LLm6BERgTMabzMW6PKXxVqjSH79NTEdpaPGVfGLB2OMMdns2KF05yfBcjfqZ87aYRmM0Y+MbPEeS1kjD30\/Du58osRt3WCM\/vm2MQkKuSTwqz337RyafitgJ4d5wsUoi+F7StngA5GCIXn97scIZLbGhMZfFyM7AI\/uBzog5jsWtXS1RolPc4dDI00d9bPBdvkjuVAJDx8x59ktXKZyQRtdfKJE6x3CBH+NwqyOMS2yCO894sXCCXMR5LndFALz2nZLymaxOcU47khdO5PFLYmo25GNOe1NhCWyGFsPCGmlluX35es97QTknvwCW\/El0lTLhGC58jHqIj1Yku4Xk8CcKDA4D+HEhvOmAQH\/9qy\/0zma2V4p0kShwJJFMpuc6SlvkuqvunR5z1Aw1SrVKdy2PXXg8tfLd6TYTlp9dz8TiEcGr0VjThCrwTEjDHK56Vmdypntgr+U04CWlXdg2xsigm52L2CsAHolkdGOAp\/ZlHDoGCZ5NA3IDc29xhaj2G9lMmpq6IaY+BLE5dfWixiuG5mOKqGpPUvdy4AfW1HY\/Eq0GMmVoGBQ\/2uR2wn0BbNKF7Nl4Vk7THL0epHpZX\/Ih02NeY\/U\/OGfS1CR9UHDbmhulZLVA1\/UhuW2T6UxxFmlDeiKAyelgwWvhmqynmAHc2PiTe1xD8yESKrKE+1\/zwcgdMh6eVI\/nGXnrmyvtC6v0kp7GmOAfTyMWfuszA1yj7bVfe0k9bx4jjyrmqg92AvWjwVKxVPJKgBoXajKJPZzCT4UasePB6XcvZJmhEZapySACaaw2JSGdnTtoar8354XyKodMgHJ0rVHWlv0oS65c8flFf02xWjioRIDneKe9iQtTWHFfxviZYf6kaXWRY+M3hiUr1VKqi6ttO+zq95d\/55G09SGbZTOmn5Nbhp4sgc5kLb2hDDRGaGp3EqyTXjhiTvT6b1i3UBIA7AQWhqiK4KdhN150ylsOKK0pCcRr+cKjavUG46qFa3bxCDWzo2jMQjcSfhTBjcfpsM74tC9iTe6IjnIBb37b+EGBzS1J3NGsycjCYgAMltBc8Fc2faCWle6wP2SgZYcWgLhxL0WOocPP\/nPxTPonb3IPKygfwq3snD3oEp9o8vVY+xc0XvfSuiGPWT\/d7L6YeqvpW3+LQyFsq1ggmsOf2Psoh7q7yBlG6YZSVqIo2UPQimF4SziETfCMEdt9On+yGrOqlKUB51xONr4WT9csKASoZKkk2Dux6TGFaQrcyE=","iv":"c76cbc4311212c84283f05f2ad3ac7a7","s":"f999cfaeded21038"}