NEW YORK – A panel of experts during Luxury Interactive 2017 stressed the importance of taking time to develop an authentic pop-up that represents the brand before undertaking such an endeavor.
During the Oct. 18 panel “Footprinting Retail Experiences of the Future,” executives explained that the connection with customers that can be had through the creation of a pop-up store is vast. However, it is essential that the experience is an authentic representation of the brand.
{"ct":"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","iv":"19bdfdf4521844e72eebd9058dd6a9e5","s":"5428108e26ce48d0"}