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March 24, 2019
  1. Day's wrap: Tiffany, Rent the Runway, Wheels Up, World Water Day, Bremont and Artemest
  2. High-end watchmakers leaving untapped omnichannel opportunities
  3. Asian millionaires looking to spend on travel, hard luxury goods
  4. Bleu de Chanel dives deep with new campaign
  5. El Palacio de Hierro strengthens Mexico City standing, revamps flagship
  6. Luxury online retail market to reach $41.8B by 2019: report
  7. Burberry uses Snapchat to share video and capture consumers' attention
  8. Emotions drive purchase decisions, not logic: Forrester
  9. Current retail technology and consumer behavior not yet in sync: report
  10. Dior taps WeChat’s direct-to-consumer potential in social selling effort
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Hermès goes beyond product placement with personified watches

August 14, 2014

Video still of Hermès' "Silver Hours" Video still of Hermès' "Silver Hours"

 

By Sarah Jones

French leather goods brand Hermès is spreading awareness for its Nantucket watch with a social video that shows time elapsing through dancers.

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  1. Day's wrap: Tiffany, Rent the Runway, Wheels Up, World Water Day, Bremont and Artemest
  2. High-end watchmakers leaving untapped omnichannel opportunities
  3. Asian millionaires looking to spend on travel, hard luxury goods
  4. Bleu de Chanel dives deep with new campaign
  5. El Palacio de Hierro strengthens Mexico City standing, revamps flagship
  6. Luxury online retail market to reach $41.8B by 2019: report
  7. Burberry uses Snapchat to share video and capture consumers' attention
  8. Emotions drive purchase decisions, not logic: Forrester
  9. Current retail technology and consumer behavior not yet in sync: report
  10. Dior taps WeChat’s direct-to-consumer potential in social selling effort
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