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Hermès goes beyond product placement with personified watches

August 14, 2014

Video still of Hermès' "Silver Hours" Video still of Hermès' "Silver Hours"

 

By Sarah Jones

French leather goods brand Hermès is spreading awareness for its Nantucket watch with a social video that shows time elapsing through dancers.

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  1. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  2. Webinar: Off the wall: Trends in color, paint and wallpaper
  3. LVMH, Elle celebrate craftswomen with Prix des Artisanes
  4. How luxury brands can win Gen Z and millennial shoppers
  5. Adam Driver becomes his own hero in Burberry fragrance push
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Prada recruits Jake Gyllenhaal as fragrance frontman
  8. Luxury labels still slacking in transparency efforts
  9. Chanel marks century of N°5 with high jewelry tribute
  10. Relationship between luxury, gamification is evolving in real-time
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