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Hermès pens digital notes to introduce first writing instrument

November 20, 2014

Hermès' Nautilus pen and goatskin envelope Hermès' Nautilus pen and goatskin envelope

 

By Jen King

France’s Hermès is pushing the value of handwritten correspondence through a digital campaign featuring its Nautilus writing instruments.

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  1. Albemarle Street adapts to changing London retail landscape
  2. Chinese travelers want personalized service, embracing experiential: report
  3. Register now: Women in Luxury conference New York May 9
  4. Day's wrap: Chanel, Pierre Hardy, Volkswagen Group, Roger Vivier, Goldsmiths' Centre and Madison Avenue
  5. Burberry uses Snapchat to share video and capture consumers' attention
  6. Travel advisors are hottest new thing that never went away
  7. Galeries Lafayette creates in-store trip planner to ease shopping
  8. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  9. Kering’s Q1 revenues rise 21.9pc
  10. Register now: Women in Luxury conference New York May 9
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