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Hermès pens digital notes to introduce first writing instrument

November 20, 2014

Hermès' Nautilus pen and goatskin envelope Hermès' Nautilus pen and goatskin envelope

 

By Jen King

France’s Hermès is pushing the value of handwritten correspondence through a digital campaign featuring its Nautilus writing instruments.

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  1. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  2. Net-A-Porter’s shoppable Porter magazine sees 90K product scans in inaugural year
  3. El Palacio de Hierro strengthens Mexico City standing, revamps flagship
  4. DFS Group tells personal stories to spur loyalty program enrollment
  5. Marketing to the Smartphonista: A new generation of digital buyers
  6. Four Seasons: Engagement carries more value than number of social followers
  7. Dior goes for gold with flashy J'adore campaign
  8. Balmain lets consumers control the action in fall campaign
  9. Luxury Women to Watch 2019
  10. Ecommerce experience heightening consumers' retail expectations
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