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Commerce

Hermès says considering new name for iconic Birkin handbag

August 28, 2015

Hermes Birkin handbag; image courtesy of Portero Hermes Birkin handbag; image courtesy of Portero

 

By Staff reports

French leather goods house Hermès is speaking with actress Jane Birkin about potentially renaming its handbag bearing her surname.

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  5. Bleu de Chanel dives deep with new campaign
  6. Brand elevation: Why and how prestige brands have to be built differently in the Digital Age
  7. Louis XIII revamps online offerings to better engage tastemakers
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