Internet
September 11, 2012
By Tricia Carr
French label Hermès is using the spontaneity of young love to market its silk scarves to a new generation of aspirational consumers through a social film produced by 18-year-old photographer Olivia Bee.
{"ct":"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","iv":"35b079155029c85e513ffce2bdfd4aca","s":"7d035748ad2fa15b"}
Share your thoughts. Click here