Research
July 24, 2025
Personalization and digital sales channel transformation could be key to the industry’s financial future. Image credit: EY
By Zach James
With the luxury goods sector in the midst of a monetary slowdown, Swiss market research firm EY is highlighting areas of opportunity for brands to capitalize on.
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","iv":"93d222930c480ce98cbf78f54f4fab53","s":"cb1cf46e57465188"}
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