Research
July 24, 2025
Personalization and digital sales channel transformation could be key to the industry’s financial future. Image credit: EY
By Zach James
With the luxury goods sector in the midst of a monetary slowdown, Swiss market research firm EY is highlighting areas of opportunity for brands to capitalize on.
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2cxyFYVl7UwdY7NiM4O9A8zgDoF2MYjLMMGUx1wPbiAJgmMPNtU4RQMvIzyyTp8tvcNpbbEgyS5OyLfQ0LCrbZeCI\/ZBDxewydiwhOpflmVsMOusF7M8pSof0vdu1Hfwmhx9yQ3Kmm7K\/CizWkrgWk9PA5PplS\/cV5cU25QiYIWj8pfdd4+YCVeq8IQ+ch9Gos+VfuYjYzxq2Sc1236rRVvtMhmGq44p3q9917JgiEqQQIhTzeE1KfU4w1Qn12n4G+8PYulDOSUBX1wrmbuHQLXyLjW74YV1wfBMnX1SdaabNiWGrXzsMw45ssn1ayP0ZQleAZ08FTtjZBdfTZkJTpiz\/hyEQZeLomzS0Npes0ysFlE9FylhXIUO2d7FAAcrf9GS3h4mpbp9139PgWRWKW9gYr60P1f96njJKcmaK4a1UD9fEvCZmAcGDlLQzP0DXLc4VPQgl35OtZMLCpejMKWHnfMp89OxWE4d5XgFLSlEsoarN70O+YQBgs0+xGjAyVb0HensGMCQqD833GGRpdOv7z3bbxTZ0ZsUKU\/eC2xEp\/UD10yt+Mnk\/pW5dmFf4oBFRqPIyY95IAhPcojUJeWTPmNFbOLkAY+uJj+9fPuAk3X8tz2EJ95h\/D6n26Vzf0ia1j1keviw1HwoK2DjuHNVPW1LcsxkHa9qhvvYlZOLX9ld7S4R5H16CqPX2roXsQTiFoGXnql6agmjle45Xcg8GjD7C1deGQKnJ640T30MIl\/bvv+U6fOmUYzT4H\/4ev\/mGmt4MWpKDA8q98g5ZxP3kg2CS4xOWeL3VLbHfm\/OjL1c+hBacyzvI967OSZQxLgDsFQBDlgfW4thxhJyfAXn67LZ7OtgRl56saMTLq\/oomtQzxUCKTacYBNM69\/z3EPCbRmkg5YDF1uHjB4LYcnLAPXdQlRJFIyGzX9Q\/0nF87iVisgl8JQexYcxLElP0hNEwb1S4RZC0gHvCb3nbZEOcNarKDT8R6bjrKb8P\/Grds6PeAgKg99U27aA+c8Wu1UJ9YcAjer51lJsKtVdNnDZoesMbmxTtArpzkFrdM4B0WOf30xv94PL1CTUuKjuxHzgCjP9+UALuypdpjYn0XxfaBg+7qs0Ead2x\/JOYf9oK67y8kCMnv\/GPaVBOOsVshOZACr4JT\/7GcqYjvHMzDW3HHVZ9bV+g\/8+sqiJy7pfb01AVVO+ymeV0Um0at3TDVJSju\/4qUVhPE3EmJ\/ZGXAA3+rxJkxa3MVI7GrrYLFaLRxy7qHDcbnHzJeTs2E0\/al7AYuUzxhpeJ\/Qp\/MvmtdRhQVDJRX1D9Ng\/T7kueFRtDZIlzx2QvX2iCyMATQciSUaRjiWZkBppH0VGsB3hizZ0iwzbMkKX\/MO2vZjqkYPq6DYuziNGgBg\/ZVhFvC8TZBJUc+RwS0xt6DFqmqinC6Mx4O1oJU1vsrkLUH3FMa1aj0b0dK7S1iC40HarlDJvvXSauZMZBsi5erNjWDLV+LL3R4c675R+vOrETbr0tXViA6Zpv0RbQuzMj3EQG0Omnbchvita+X4D0Gu+MjWISsbKGN5IyMWO5ag6frozCewxg8EH84HJAmlzlgQtr1GYZwpjnPRsOihQ4mTX6Njy44HNfiQktXvYen0c7YHjVICCBGl7U30tOMWO5It\/N5MTgWv+bgZQ2vtpM8NszlKKkwS8JQxAvPaO3FMwcGr5b5JudDqh65ZzUhRihRN8EAT6ton7FJHwpj0AnqXTqCUCfI+wPwe2IorC9wPtas\/hbucdc2EODey7RHH4j7mwufbg6ZC\/icnRBQ8hJqkH4Cf2Pqg3ykFC814X8QZaSLw4agV7FqD95oY+s3Qvv2sG+TdXIPH1XZ\/0+4xLqU0s8vxbNmApk4KjAiI6xlc1XLH8nlFGKurgVXWIH2wbGJCYB0hclSEFPuWXFU8YFBSyFgqm2V4ee\/D8lipFXVm7XHa2rzSwTLMyZ8e7SpytF4QfseBS5jZmhDEKzf\/IStmLaJ36o7AhR+8VIWyJCw8joAOHcD\/Dz+jXDDF5kxbI+KOT8EtW1Xu8v0OyymRrL9tE9mc6h4EVmAPGfyfjGDkrqS79WNGYJ0SQN2tnZOCloE6YaUheesBR9oMMp\/72i6E1Iq5gtfGPCQrpR\/lz4TROIGb3AIQP38MJacMp8i9ekieXvhTxVi07tn+Qad1OfWxTUOSOzIXGUNpYveFk35nBgMXxpqxZNUWfbYZAiN3ujdZTeEqvPbCrFJg25pByK6HH8xTl5S2BPSz30q2NquHk4LD7oTazy1SD8M6adQ7RH2onrYfYDSiP8unF02tpCxea7BXiglhnyVoO0wqiX+wYsC\/\/R5p2JZTuKA\/A0rcwZSQR9CQNUdGiqKY7P3FQmRoWjccCAbrsmxtXiAer\/RgRybKESd3pddlY3qsH6H4VdZhONTgZkbFXTbUGShrziCJmsswRAXL7G5uAbh+E4t+nPw8CspCgdlIseQnssqWKmLOjbOdlke2QJNnkCRnQDSCBzrlCDJuUzTsl\/9N5irddhYvRuDRYRX8mZ6TUg0op+wiRzfQLOeTPAAaxFPAwn3NZIDLejACbRzeFWb2W5tdwPUL6jHJUJgCkWaPnYzlL0PW\/oj4F2WLf5FvStT\/eNDzF+X9kUmMtvjIT9rYTK9xSduw9sLlwNxcFCAp6WyND8QColGYiL7puR3mWBgIKRERz2Un53YKM\/AGdxZJeM1RAwTJYvkItE7n7lFCYMAZOCOsTzT\/l2RzCSS3frTzDbyf06ja9W\/hNCP7oC5m3F81LTOB6fUW8y\/bySunKC0KG7EIul5zCa3S9USoQgGtzHMtwB\/ONrswpEHiCIkACgwCkcNSYuei6lQhMQg+\/0EU3xTPD1wK6+5enIyNGL9ZWHQOEjsckEguu5hOc4gNzGWoZn8rB2LhQNeVqGbrJirxKsLQ5gxfA3\/tHI6SX9+3alEiMM7vuOnPjHw8gW3HWQspEjbkwQeiYOydXLADn98+NZRpJ6o+oeDwZQK9eZt4NB7WomgAqZy1BGbyCk+Qo4SGgXbrpjXD2u4DLGdC\/FZygCgu\/ImIacwJPG1jUyahY+w6YXwrD5pt1dwUkWSqPFx5Fv6dufFDD1PTZeSy7ceDB6f95vWxleK8BOA+CSXhKx3Rl44ag33o72P8w5H869swfAtOlfB+g1D9C+NFN0+3E5brS2vgVD+3n7k6PdeXYkzwucwkeBwDYglIKGkSMKQQ4iroQxNQmG7bdYRHVBOHdPqQuP8iOSEj9SqHIwbFn2PWDeEP6nweetEKaWykRChD1GagXhxJ4X7zyW11ZG8hKnFDICvJ1kHFkdOH0ba4HjperOFGWaIZ2R\/oFTgFNa5+q9hyXFPBI5TK61KlpTiqsRl8J5TkhDOAjjMdyCjQzrIHElZIDD9fknNAfhwoGiXxm7CLXVw1yp3PT4bV22DDIFxf9naf3jvBKPDdtdbSI6m8yqy0Qs2FJvQUeQcJNKzgu0x4YI0\/YuPFeHwmesuH5pDcxQ88eVeIUP8GbaH4DmBnvjZUPWcw24z7NgEAhv\/aFA247A3z0eVmQnYs8z9IiO84HQ3\/Ej+9ae9NEHRtSrd3Mi8vN\/hu9kBBXf6H5zIx8LhlvPglUNRkhjWwRcQQBq18lelZp2guY3FYV1waiqaXIdGyteW6uT09hYBqjrcXpF60yn\/ENN6yiCfgiV5gAQ5JvI7PSOZlkmNA\/GvbkXz5r7XOXXOREyWvTCvvt2Tm7TzHzLUOZzHDH0EanztdUBZFAlXmhwt+clCjEdEw7sLVRj+ummuLmsIuE3Xe1evG\/pH49IsPj8S792k1wedEsXybZUcM7hCfUzxSO6IpU+mWWqpnCpDAMqw440ZFku3Xs\/2ngT8YJeUHt63wtFSxYSf7X+kk+AMT+CZkK6hJfOqZ9iv+JUP\/MBSs4oP21vWSFcLQ81zS56ppknLL\/5Nyxq1F4aY5nkE5tviJPdKZZiIsHTMdflpx+O\/4s65AHcKMtEF76yh8itUl9IhRo7J\/3DfA19hLdSvsHlIEXGnJoX0Q7VBQdIvmKbsFKLXWoIbISN22tfaAsNzvoa7TcvDSRlcgZioxXvBjG72hRnsRRPQ853Ihv17qgDTF767eX6z5ZB\/YoihQP+Es2yzslzIt6pIsD1BM6i7bx1c1N6Xq5aZlXtj2UTEwbgbKrQJ4X3nXcADUO9k0KSd0h44JEUgjAZ97cFJlTz3Q12yA2mJpqrHIioYi9IIKSurg5X9HV1lKS8iSW2OPtYJZCGogKxVZhz+bbtKKoy\/id1DJ4n1pZDH2TkUwZruFQHxSxD4LS5KP2RJoUDrgDYZWGsvMjO5MII\/PgoEFbaxwRkPZ+6Uo7VopfesEznkI0MTiUnBp61lnoIFYrMTSXOC\/tznT41xUXEn+lYqPqlCRKrvWkjFNDuLmOt66xYBqj5p9PMjLHTwAHHcygsQkFPVSQK9AJ+uhB2JEuyL4McD0s9pJgLM1C6PzN4uWMaPaxZpLzdVrhvL1+OHU356wB\/OHo0OcaghCbacGJD8O6fhSD7Et4P1depbh5n4QJSXyXMmJ3cjINkyMAJf7wazmLa4vS3eO4PH6quiNWY0K8I\/RXaPNyiSptDVGa8EGQ0yQerO4CinOc6oOywZ836CuJnGD7Tzjb3Jk2Er3UW6VHUwPv0LZnBi+zec\/lefo7FOgUYFhxc5RLhSiVPKF999tsj3ytLmIobus5qzubVLRWuAvM9EZm\/yAfUgMxP58MWrYr5Pm\/IRwzNxHwRA4NIxaLnFrBjhyvdoaPxEvHc4eqhzXzerNT5DyohVC2OPNxpA==","iv":"4b28d732323cb566b7b03d84b45c0174","s":"3aa3b415f4b4b0f2"}
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