Internet
September 24, 2010
By Peter Finocchiaro
High-end retailers have continued to ignore social media such as Facebook’s Like functionality in spite of mounting evidence of its effectiveness.
{"ct":"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","iv":"4726bf7a4a56ee9dcb5dce0fbee1d1d1","s":"77187037a262da15"}
Share your thoughts. Click here