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Wines and spirits

Highclere Castle gin blends aristocratic history with modern technology in US launch

July 22, 2020

Highclere Castle gin uses botanicals from the Highclere Castle garden to create a unique flavor. Image courtesy of Highclere Castle Gin Highclere Castle gin uses botanicals from the Highclere Castle garden to create a unique flavor. Image courtesy of Highclere Castle Gin

 

By Dianna Dilworth

British stately homes such as Highclere Castle have a legacy of hospitality, entertaining royalty, aristocrats, celebrities and leaders. Now, the iconic country home – better known to television audiences as Downton Abbey – is using this heritage to promote a new brand of gin to affluent consumers.

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  1. Can luxury brands balance AI use with heritage and sustainability goals?
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