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Young Hollywood holds immense star power for luxury brand ambassadorship

November 5, 2012

 

By Erin Shea

Short-lived rumors that British actor Robert Pattinson was the new face of Christian Dior men's fragrances spurred an instant media frenzy and experts agree that tapping young Hollywood is an effective way to market a fragrance at this time.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Laura Burdese to succeed Bulgari CEO
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
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