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Young Hollywood holds immense star power for luxury brand ambassadorship

November 5, 2012

 

By Erin Shea

Short-lived rumors that British actor Robert Pattinson was the new face of Christian Dior men's fragrances spurred an instant media frenzy and experts agree that tapping young Hollywood is an effective way to market a fragrance at this time.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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