Travel and hospitality
August 23, 2018
Marriott is consolidating loyalty programs from all of its brands. Image credit: Marriott
By Danny Parisi
Loyalty programs are one of the best ways to ensure continued customer retention, something hotel brands are embracing by unifying those programs across multiple brands and merging luxury with mass market.
{"ct":"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","iv":"3e38711b5978244ce8e8f5bb319422d6","s":"609896667f80263c"}
Share your thoughts. Click here