Travel and hospitality
August 23, 2018
Marriott is consolidating loyalty programs from all of its brands. Image credit: Marriott
By Danny Parisi
Loyalty programs are one of the best ways to ensure continued customer retention, something hotel brands are embracing by unifying those programs across multiple brands and merging luxury with mass market.
{"ct":"aYFIIoaz4bT7d8fHLWEIkYZnYoWjuzdC1ErcnYen89x2hhR3L1pba3xWNFSH\/BpKoAoj3qx95KieUJFXGryT2krR11Mt2ew1pcgnzWXrN5gJ9pU5BJwkEH7vlMrUXIra8YG+l2kcLgnxg1v2vMmuIlr2zpWqXwvqL0IHFR2NGzvjO\/\/PTsJUYd3+NR27\/+nQYLf5GliO5bUrS6sOoR3kh97N4RejE3IO7XDhbd+8nGDqVThJGRRIVTYW5ffIXsGyb6D8xBGeSEiaG6pU6QVOdlKOk9X3zQBgbg+W9JRlSdNjY3+IU+Ricky\/gXSMnWileTpUYwtuOal4fmg4QRhklXwSMwrhCHW2DVPW5rKAfx7PUg5waWV2d1ld3Kp8Goyt8IIQUZgJ7ZZ3ZjfMcq+bnnpifEFiE3q0rB+Rzo66S\/6vCo7ER9EX1xyCoGIDjbxt7631bBXHJ1oyKpgDPGJ9Q1D6tppYXbv25bxNFHZGLp4qkSGAaFDQ8Mud6qihFkrpc1vhaBoNrwqQa+fa6WblV6x53oSSQH8G4jKzh2Rf8OsScw91vpasUiUCb90YZAo+nqH9gFNlb1hXAdmPCZm4W4fmNyv0GtKDb+H0SAJEGo+0ImvYS2KlxasnCDOfPPQoDBqOdlnP3VpZETfDktC4\/ODlwW1pKP0XRPb7QXUSsCoAi\/4mmEFZjc43wM+kr3svfWzAiDf4UTc8l8gePUFc8gJ\/rnUVMq3+sjjUz\/5tmPOlImewQxszzux1MJWzFkXEPWNyM2vf\/Wv8D4ITwrdDkIAW\/I4sD5X5RZQSeBI88JnQ1DZdLTv7gefvZ7OVR73erFmsuASINHbTfSPNKBW5rm1ySmYpDB3H\/jLdkgUepwpIIPI\/nVd9F8NGSY4e1RVB1hyEwqexkJtGxqKllWinfneGfUnGi0uqe3BGbmPIkzOOTxKmHM6Q45yrvKUC5ln4WymQ60fJ0PTC98wta9mIL4YfXl3jGQp3\/xzfX\/E+SmFdRIQifrSxbQm6w0A2+siF+8dVEXUymnaFl8SAsi+tgq1ldNVPiq9iHMhC6LU2yujON26rZ0sfUTSbhbJLCj8Cx+rbGurDG0NgKwfbeaxKMw1dnH4LzpSfFNwCJshQZfcyNmipM06NtBwyek8o6mlMMQ4CVK22izWeHLDF\/Xdk6yGbvdtBb5suoZ33uE\/G70LXVsPRWzB87x1dM\/CdvSGXYBudT8C4hnKvUGsP0aSKkLrUhbT6diEYVB\/nlD+7KciDC46fTx7peVBLrFF7nLBgLPDCnGN0UFwh\/iudIGvMHeeAXdIVwG1rAT+1GSQUDDXWlPXbhUwut+0n5B3AInI6QZpF982wTSjte9wDm0wU4O4hipNlb+AC2qFrzmOzVcdjXa6NCsBt3vNbKwrAp9z2NYmHv157efstHgI6jQHhWuGYicLM+bx9ZlArdFre89yDiVdIIAylmdng4mYW0f3ZfhwCmcdshov5WOY96M3crjbsqX+dfP45miqMEI5fV\/ICp\/e1wT0XW\/LGFr\/s8RPapJRtw9ZRm2Ry\/vhd\/7lRXKO1futu832JLqGL6OvE7596qJdfLzOlAanfxfDiw+b18tPXkCVr\/xBi6HRSJIp65Tda6hoqHw4weOUeYuDTWEbVvxYtGH2MfRgQLAohhStcDtl\/Da0Ipwr8DoQtvAq\/Uij\/W0ybkj9oR+5neghgYEalQ8ak4UoT4\/9iV2cd9T4lHwgj6YtzhbGuMsh2xYa8npkqJ3zcQzkdSmDnHylxCzicETIe9fMyAv7yP8GlEHyJ+0JZ\/QIYTp7IBS5TVA4G8S\/q2TPjI9zhKJNpk5WmzuttcuvhKDMlzdce7+90Abns+0sIgojndEskkeAqNTl9SADm265BruZtJ9EZI6Srbc9CaZyc69Zo7JFfxlNxY7O6fpL1eScTzemIMrtic2zU4H1sqWpJw4oIJR5uwWgDjNdO0+Hk977DyA\/X0EEiPCBL1Te1DI3gXscKiX5aj\/FwsEP8\/73RO\/dviNixrh30mNHBoR9PY9LHL6vkBGtKQnSCFHui26bHK\/ompVGfb3Tf2MHDA0EESj\/h2eDzFieQhQ+rBcWfjwyCXQCo79+824W8e58qOWDl\/v0qiuyfhc62p1OUX9TQc4mev9XJN1PSkgAw2Nd59srllE3Q95CqY9\/HIPdBZp21jelOOA6c63Y7O0WfoPiRsXz13ZObPwTWUaIgKkD4oQAPOzw7guxTtSxG4MfzCQK2cKh2TGeKSLgynkBs\/wZWtknphyE+QWJSMmGylM4LOir73zRBmLM8DBxtvPJMP6nLAhWW34xv9gZILx7yb0j7dnGDqbW0qjrYIVlonQmMbNp5c8fG0NWLBFvlIQcG9m4I\/KG1jT5WBKRqUWu3Zf8ktNL\/CcH7nIdnR4GD9xik2D7K3Zl1W\/xW8q+Cq0+MmqNljO+di\/WY8A0DmaP4mkxwKCaHu7nhIkuBDNxZ28AIxapLIqbmNjOz+SBcxK+yrd3vT9j0xCogw6\/NcwLr7XFFucsDQGbWZqIbRv0OprRhJcNWl+1uacRw+nevO6JTuVkWAcntGBQTP1Bm2VGAM5ZBR3SfE7\/4EV\/fMyps93t+x+LFBNRq4yaew7VEZr\/C8kmEZwGq\/zb2evSt2DytglxoVikS3hdyIWUCQsIeYUr19\/EiE5848XPpuHEsaLrJilErYtQ053\/lR1pF6OBPd9QPj9Akkzek9BLpfMa3QV1Yu7ASy6RzCf5lvi6ahvRZ7uSojTBgdRp3YDk9eGeOG9vHgoZYuOtaOS+nv0Py6nexh4tRSaVrrFOC88N5MTD7fu2sscOpB9hxJ2AdoFt541AvFINSjEGLl12Uu4uHuOK\/uJldd04kzP0wWFtjN7LMVRNZQgw2L8h\/0NtjbeDGDcJ3YOI0INu05BClMZi+YGXWfDS6KgTDDXxeAQinqkkZ2iN16kbQOaRfQveodVX1pwLKkB9YAepnwVc5P4VmWFwuSOE1SgqpwJpFhi5LUvV5RaybreVIb37+FcLWVnM2xOa9oj3pxOQvWAt6m9SM1vUKIbKPqt5FBBPni1GWlIbMTukNy4a+7HIUmHQ6i7SF4sAat1bdXQ7z27pByXXvO2PSnX99MMk5+hQ+1COn3WPK8BJXjRS\/nGQrGo6+XQ2PsJUVwjrweeSVOVxWFOAw8agLOpG\/RXz6uZNr7k\/2p7Eiiftr4QfgAsAPUXvFNI8Slp4ff4PxIF29eyLZx0xgfz\/zC0CU33xKoNZKvaZNyowXHmzt5rGh3UZQkx3jx2f0lufr+er+CtMaoiOfMX1g6jpX\/n6esBYy3wkBlb++NG9gGShpi2xGcwYBduvNlq2hlHWW4pCohXid6\/hGusA0wAZnenFuYcT\/XA7agp5Shy4prkV4SvzCANPPy61NQ9eQb\/1\/sCsQ8UbQbLTvrDkPv8jgXP\/7S6v7D6DFgTtGiX1LqVIDljXqA2olCuM1uuEKkWTx4nQHb\/7468IaYeMDDj\/LP+z9X1E2LxW11m8GGUdb7OXnfovUQKqkvolNkHxFF7xSsuq6GffO1A\/BdVLPPhSeSs96DMMyFPk6xcxBXCtuWF0C79HDKjMKupiK4w8mhwcCq0kJLDtVtUTwfqnQIRD0B5QFPCCoi4MJalHyn1Q4YsDuufepDzGwf+979U4iDhsSzKYxtuckk23Smp5RRTwdiBaYDr4yKlW+C8\/VGX+vtDt8mGlW7XdHW2nqv+TZ2JA+5MWZAdWUYVonlLGHdusDf0NQsV9KOu5\/vKWX\/5uzYlaiA0Oy4xF2K8Y+h14ldOk8Ncbhlb7ChEc+0kmSj7ejChub+7A7F3QYzlWan+iAhBg6o5geULf4MPlfkD9o1xJLKz7MnagxbUyA2\/6RmrUofDT5kjlU9OvNBs7xi856sCpXjwCsXqmogdKloQc4iuS4DoPIJUOaCJsBOwJc5FaeUUjrp3KO+JlvZ3RG7sxmgYve7Znrb0v3W7M+Q7ih2wnueRwkeaTe9XYSrwsHEE+JEDXtL+RNcqOOVOUtZpXBNIuZgC6wlv56P1O\/FBn3qa8kQWUtH+FEkN8i8UR8jkNHdPuNyjIr\/odn9wAL8+IrkC9ctMpeZCwcs0wIPHXym95HUNbpg07YG\/+WiJtBZ+7NHsATA4tQ9MNhRNZgZbF422Bj0p6m58OOL6HSniiHoYd0D91NhVvM8gai8z43LqrYv7vpCs4o7jqV2y196ro7Vlsf3SiT1VlSoWqb7T3MmxixtV7Po+y+qOW9q7eMDIZxzsRiNkkzJzjPY7Vk95dq2krkRvbtce+LdWf8dXJL3hOU2z+8KK\/W3BcWnijaUMfHkCOqn6Tk+cU4a7UEDUiF7KtB1pheKSRoD0ggKq3CmDPyy5lS4wOptwciTEh1BY1r+AAFr2ZZYYVQbgLRzHTM2pLJops5ViZl9sf1TRpxp4gaATbn504Z418jcsXaLFZ+vQyuHJhSR\/TAcRmkBx5iYc5Py6vCONIbXliihK0UO95ttxCNDTWO7xkHDmcUqHIFPBJSZheDj6p8EALtsmY+nBu4AFUgl83GCVrYcp\/42LSzDeEXTiMhWeUrmv2j1M010+F+sxMF7vCeyeQbmDfZO7r6YyIuP6RVycoEcxgwh\/\/G4\/klZjv6o7Zu6qxF8nwU6Fn0tHf509EZEKXi4AvBgQLJ4H1n+WC16GWA\/ISCGH1pmV1X5QGiO59vnQEt9EXkyZ5eP3jAb7xVLVN38ELkOSVsPliihryU2K5eBBbSEpg\/+PjP1J9JebJJCFtQ+x3E4tsROx9xRdRNWp0JCYYovuDR5vZLOZ701NBtHizZfKh7q4ztF07wPGQzT\/YuM0zJKyWvefceGSc+b\/moK02g2u0XGFm5t7+6XGr5Ppxpx8kU4CbEq0uMi6wRbe5OAUR2DZ7sr4Lz4cKyAgsZWTU6qkOQgnqaNkLH\/+486puwplYw90pdw0pduOql3Q2+dPAOjZi5AX4x0s6C7hzVkJ5GBcjwKun2f5KKYp4nckWNRBvEcfRnf0wxIdLLc9KWMUrovFb2+LkqoaZHn1cu6uCHJwDoCdRpYUCTn3Ho8ME+tugkbVmuVNvWUNGlZaG9+YBvAqV\/bqaKvOJTG2WSXjyTdpr72eJxmqL6VNqtqtF3IZkjreGH2t+pz\/75ntivtpj+IvyYLrtGAEJFz+rhQBfGm09BQkKEgj1fPRVNq4Ox17s1qfB1z66mv5Q3kADfTH\/i\/OyqTAQtOEBmpMldEPYCn4a6dex5RCmI6x1zBWrEMG3vpLkq5U1Xv6P94cOnE6W6bDa0pOJSPDp61U3RVl52OIxV\/ph7a7ezhEz+Kj73rKMTCiWbTQ+HnYLnDBixnbeIOEFSzEqZR9TTC0ktS4LrC4j1g\/PetVw6zzpbc2WRP9xtsIOztmOV+1Cw6m9MP3FmNFj5sS7D9XidHO4NgHHC4dV9qcTo2h2WkgRB2JC6hjZrKrTWcOch8vIGzAdWyQ6UNvpYxarUb7Jqe0OQX8\/o9cnPfQLpgfGhlBa8NYr496d+XEO4NVeatSCGFxn7CWj0n2D844iiUOJhFNlNVsJKvFAujEaV43xxAwWzxNRiS6DWu0tWZp2cy77JF4CxKhve4gEYgTmCtKT7OgkClMq1U6e+EMZ3WvKoqRXmKldnW4XFw0\/QzYQ2UjVyvQNE9KGKKmAvI8j9FuL2G9dc0R6BhswpIZfErS0Jcs1K5l9vO7aVMfJcOOBgKLcVPZ9RxG3xlLfl9pfNJFv1M2BajxeFPQ87Kexm1794F60NKiLh5ZMs8o\/ROX\/+P6GVFPFyNQ1L3C46n7BC9h+NZsrX9RTyE6VOT+4d65aEk+tbTGI73wOdXG0y8xkRI1P2E6Oc+zlDiwUv0TCYFkzsZxmW46nvWrU\/TjJ9Qm2OqPXehmzjQdsLxtH\/+hLEatFKbTj6K\/9Nhl8sE\/a9K8HHyHgr7xOLjXqVhVcUFhxp8rENBmjyzySR4qJTOCprSsWf6V7\/MBWWlNZiouVWjoNBgsBRZOyEVAW8CKLp7JewFrKNWW86UZ9uyukldcO1BhZopII7xtphGKhMWNIQtjHSZouWM3TxOx3HHdlXk9v8YIHiInsoBfsqpVux13dQs0AAJGi2SbqKmvHvhoBBG9aDg+WtGAibFomC7CnEXDQY3H5BtK\/YD5kaL19sgutK\/kXTwSmbWgBBhW9Ibh1QgMGYik66ft\/oAMigIXL4yIcvc0QLu527VJfco8M0S0gIbhBlLPCcBjdGiDEZ2uQQxV5Bq1qgzWA+Trxoplj326x6Qva1LQLi37n4Hh5pflBPbCIgKtKVsrfpW36mEmbTmDSsGgR4qajjB3EROzBXeXILwCxl+aFSgZU7SnWDXsUVdd0rrxQpwkvYxE74wwGhZH5+HLkXNhidxLjh3gnKDYzpYIbH\/b4Ovv+o8rm6Iu\/LbZDLrmaPVglSaH6hG9dqPL4TZcxWkX4qMsb5r293d3iZEy\/dlE3ZFGABasy6uqq13gixVTNYtIeqihEMBi6jBMQtR2qiA2zAg372o2WIw4Fq\/513mTJXZ5ebVKYevkII1vgTm6W9BODDkVJ7Eimy\/dbXS1L88mEH8RPjGqHzxIyxuHETzibKZLdnLfJgdXPbBo77kDqaEpkCGBWVdsAUst0lu0bajq3agSEfoi7fGZXTxK21LnvkH9jo4U8v4r2PPUOPzH0EiA\/\/kVjDczBmVuZ2r8\/L7cSZ6xxea+5dXnf89Z+K1UdIF+ezlUpRxrDo3HOkM1zmZwG\/5pB3NTl3f0jZ\/UnVr8NG9E6Xplg66JaYJcOCjw5Pf67ATi3EkvnsTNbIpUcUzg8p0\/AIduIifCz+Tn44cLzpsoOwYhrnDtXSX12haJBrJDiGFsfoilFdmCzwoHf6qu6LO0Oj17nTbAUxGIRRUnOkD8iXQC6FNmXRh821MCMAr7rzowSB3RnSR6SwwjnmdAGIjE\/YinuoI29TGnxWryI\/Pc\/zkLeDAIDFdmDSL5wRasRJzNkol8+PFkm+G+wMidRBo9BAxJh2QCJ6Y6LBbTblrJHXQCQlaV6CkfFWFex71ksvoCvOhidzuBYkT8x4NwGzfwe7j4s5z1rVIR9TPXmjcRKpcySbN+QQvWU6Monp9g0bYkW7D\/opAf8FUo8pV6B09sGmumC5w92x\/+G\/H7PT8YBQkrBCAZhWI\/pdu67bUcCCzX25rU9KZc5eII8vmywEVY+9B1bphwjo79v+Jp7z17x27Ha9lEdCCHDUBkTvhEd0Pq\/dywQd5n5s1rrgXKBRCpK3NZ1bsvfXyE9JnSfG05HJeToMgiHq85Hh+MEK+Chf2JaBsvBblGwnkm+TRz9424h0ZtQPfoVwpOhX6teREPZ7SymEdom1BoQcnOiYVHhWfMAP4\/TwGFaaUplFMjc\/JHA6ZZ7EDNEvz+uRQMtARzomBBgxHQw04J0YyWtE6MidCSCp\/WKODBXzd8hf+9vBcznJebTJIA2fQhxi1mXJpKsAPUFYAmQgoEZRZnIdTe0B3fi3D95WgnR5yX3v4+H24YJ0hsYYTfrY3+UiDwQbVj4afFjKnOfnTAYhGb04SCA5\/boX94LZkb9B+7VAwEenGwodSXLgGmKiwiXRPyolWu4wdlFrXQpLy21ru\/b7Fk3+paggqr2EsLFEufAN\/bGIfqA5eUtRk5oDg8WmpP8bQ2HQ5Rg\/Onfw4zSSig9q4Vs\/uzumPKRmmMOgeFixaJuLyNUy\/owgyEABkv5TD95opKw3vk0dn6P+tRc8yw==","iv":"80677b9ddc5743698badfda0e2ef843e","s":"05657157cadff1f3"}
Share your thoughts. Click here