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Dec. 9, 2019
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Travel and hospitality

Hotel groups consolidating loyalty programs to encourage customer retention

August 23, 2018

Marriott is consolidating loyalty programs from all of its brands. Image credit: Marriott

 

By Danny Parisi

Loyalty programs are one of the best ways to ensure continued customer retention, something hotel brands are embracing by unifying those programs across multiple brands and merging luxury with mass market.

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  1. Brands must prepare for voice-first shopping
  2. Sustainable brands attract more consumers than luxury labels
  3. Bleu de Chanel dives deep with new campaign
  4. Students give luxury leaders food for thought via retail, experiential plans
  5. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  6. The risk in China’s huge influencer economy
  7. These common pricing mistakes destroy luxury brands
  8. Dior goes for gold with flashy J'adore campaign
  9. Lessons on driving ecommerce growth in China
  10. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
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