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Travel and hospitality

Hotel groups consolidating loyalty programs to encourage customer retention

August 23, 2018

Marriott is consolidating loyalty programs from all of its brands. Image credit: Marriott

 

By Danny Parisi

Loyalty programs are one of the best ways to ensure continued customer retention, something hotel brands are embracing by unifying those programs across multiple brands and merging luxury with mass market.

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  5. Audemars Piguet acquires majority stake in Swiss watch component supplier
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