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Fragrance and personal care

House of Creed sets out to conquer new audiences with Viking launch

October 9, 2017

House of Creed's marketing for Creed Viking included an influencer trip to Iceland. Image credit: House of Creed

 

By Sarah Jones

Fragrance maker House of Creed is exploring the fiery spirit of its latest perfume through an influencer campaign set in a Nordic locale.

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  1. Bentley reveals festive commission in witty Christmas campaign
  2. Mandarin Oriental refreshes The Landmark, Hong Kong
  3. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  4. Tiffany & Co., Gucci are 2021 Marketers of the Year
  5. YSL Beauty refreshes US ambassador roster
  6. The RealReal combats AI fakes in ‘I Am Real’
  7. Louis Vuitton highlights personal stories in Speedy P9 campaign
  8. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  9. Montblanc aligns with "great characters" via President Kennedy series
  10. IWC supports global marathon to prompt thoughtful water consumption
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