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July 28, 2021
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Fragrance and personal care

House of Creed sets out to conquer new audiences with Viking launch

October 9, 2017

House of Creed's marketing for Creed Viking included an influencer trip to Iceland. Image credit: House of Creed

 

By Sarah Jones

Fragrance maker House of Creed is exploring the fiery spirit of its latest perfume through an influencer campaign set in a Nordic locale.

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  1. Relationship between luxury, gamification is evolving in real-time
  2. Day’s wrap: Kering, Louis Vuitton, Guerlain, Rosewood and Moët Hennessy
  3. British fashion lacks inclusivity, diversity: report
  4. EU high court to rule on whether Amazon liable for listing, stocking and delivering infringing items sold by merchants on its platform
  5. LVMH, NYFW, Cartier, Lexus and Dolce & Gabbana
  6. Online ads may be targeting the wrong shoppers
  7. Salvatore Ferragamo looks to future in provocative film
  8. Day's wrap: Balenciaga, Coty, Amazon Luxury and Fairmont
  9. Rosewood Miramar Beach, Moët Hennessy introduce bespoke picnic experiences
  10. Time, experiences becoming ultimate luxuries of the future: Lexus report
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