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Fragrance and personal care

House of Creed sets out to conquer new audiences with Viking launch

October 9, 2017

House of Creed's marketing for Creed Viking included an influencer trip to Iceland. Image credit: House of Creed

 

By Sarah Jones

Fragrance maker House of Creed is exploring the fiery spirit of its latest perfume through an influencer campaign set in a Nordic locale.

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  1. Gucci taps emerging filmmakers for sneaker storytelling
  2. What impact would a recession have on the luxury business?
  3. Four Seasons makes cage-free egg commitment
  4. Day's wrap: Aston Martin, Flexjet, Four Seasons, Afar and Magellan Jets
  5. 2019 luxury spend expected to grow highest in UK
  6. Pinterest helps automakers reach buyers with purchase intent
  7. Dior goes for gold with flashy J'adore campaign
  8. Aston Martin brings bespoke design to owners’ garages
  9. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  10. Luxury hotels can leverage social clout to attract young affluents
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