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Dec. 12, 2019
  1. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  2. Luxury branded jewelry has sparkling outlook amid diamond recession
  3. Half of consumers consider buying secondhand trendier than buying new
  4. Burberry’s “What is Love” campaign extends to Google Lens pop-up experience in London
  5. Dior goes for gold with flashy J'adore campaign
  6. Day's wrap: Secoo, Wealth-X, Tiffany, Burberry and Christie's
  7. Bleu de Chanel dives deep with new campaign
  8. Ecommerce versus bricks-and-mortar: Which wins the holiday season?
  9. How to keep cash flow stable when customer orders are few and far between
  10. 5 key takeaways on successful ecommerce strategies in China
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Fragrance and personal care

House of Creed sets out to conquer new audiences with Viking launch

October 9, 2017

House of Creed's marketing for Creed Viking included an influencer trip to Iceland. Image credit: House of Creed

 

By Sarah Jones

Fragrance maker House of Creed is exploring the fiery spirit of its latest perfume through an influencer campaign set in a Nordic locale.

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  1. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  2. Luxury branded jewelry has sparkling outlook amid diamond recession
  3. Half of consumers consider buying secondhand trendier than buying new
  4. Burberry’s “What is Love” campaign extends to Google Lens pop-up experience in London
  5. Dior goes for gold with flashy J'adore campaign
  6. Day's wrap: Secoo, Wealth-X, Tiffany, Burberry and Christie's
  7. Bleu de Chanel dives deep with new campaign
  8. Ecommerce versus bricks-and-mortar: Which wins the holiday season?
  9. How to keep cash flow stable when customer orders are few and far between
  10. 5 key takeaways on successful ecommerce strategies in China
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