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July 10, 2020
  1. Day's wrap: Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  2. Luxury travel will return later this year: study
  3. Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy
  4. Fendi expands digital boundary with debut of first TikTok official channel
  5. Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions
  6. Tiffany commits extra $2M to COVID-19 recovery with Tiffany Infinite Strength campaign
  7. The art of reopening: How hotels should get it right
  8. Gucci debuts new playful take on idea of imitation with Accidental Influencer project
  9. Moët & Chandon highlights sustainable ingredients in new social video push
  10. France’s Hermès, with "The Girl with the Black Bag," debuts third in film noir series
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Fragrance and personal care

House of Creed sets out to conquer new audiences with Viking launch

October 9, 2017

House of Creed's marketing for Creed Viking included an influencer trip to Iceland. Image credit: House of Creed

 

By Sarah Jones

Fragrance maker House of Creed is exploring the fiery spirit of its latest perfume through an influencer campaign set in a Nordic locale.

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  1. Day's wrap: Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  2. Luxury travel will return later this year: study
  3. Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy
  4. Fendi expands digital boundary with debut of first TikTok official channel
  5. Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions
  6. Tiffany commits extra $2M to COVID-19 recovery with Tiffany Infinite Strength campaign
  7. The art of reopening: How hotels should get it right
  8. Gucci debuts new playful take on idea of imitation with Accidental Influencer project
  9. Moët & Chandon highlights sustainable ingredients in new social video push
  10. France’s Hermès, with "The Girl with the Black Bag," debuts third in film noir series
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