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Jan. 20, 2020
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Fragrance and personal care

House of Creed sets out to conquer new audiences with Viking launch

October 9, 2017

House of Creed's marketing for Creed Viking included an influencer trip to Iceland. Image credit: House of Creed

 

By Sarah Jones

Fragrance maker House of Creed is exploring the fiery spirit of its latest perfume through an influencer campaign set in a Nordic locale.

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  1. Presentation decks and agenda for Luxury FirstLook Jan. 15
  2. La Perla nabs Oscar de la Renta exec Morgan Richardson to grow lingerie business
  3. Day's wrap: Wealthy worth $110tn, Jean Paul Gaultier, Burberry, La Perla, Town & Country and Saks
  4. Travel advisors are hottest new thing that never went away
  5. Estée Lauder’s fourth generation follows in family’s beauty footsteps
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Johnnie Walker Blue Label embraces mobile integration with smart bottle concept
  8. Past year in luxury was more evolution than revolution: BCG exec
  9. Urban air mobility is simultaneously time saver, status symbol: Blade exec
  10. Wealthy to grow 5.7pc this year to 26.6M with combined worth of $110 trillion
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