Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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sDi6\/61UQgj\/zaqZd54RbaQGb\/yNLuJnukfpEe+KCDsx9Uvsic2GJsSlsEo8\/GIfll1NZjVbePmmyUgfQqW4ZmuPR4DBwsnV+57lzAJ1ithG\/7NVgqtyx9lP121gFQzi2zHkbSOBogvlTn+osBpjcwR+cCnwnfunGGQOOMtfvpOi0\/gAByWgD8ING+gBl3EfHAkJmOXoVlFXHOUyW9HjI5j\/7dM\/skcYbjY6doYXCB0sYqoUy0kNm6jzX5I28iOMD3GNY5uenZf6E00jONocuFMLfYvIAkZXJy35qqHPfm0wKG2ThKrGMdHsSKCGkFmRUY6JvUD1K7AWL+W5pPUkAzHjXtax0zoZWQ+2NDOXtG7OJJ\/P1PE7qB8G3MrIPjpB4xNDygFiWDwPFnQPQbgXnkDcyiC1ozZhulJYavhA1S0yUenc4Th2p6nNVrkXCYsZ6LL8pVLtnZA6NIAMtRLKFY7482HcbMKLpKJw85XuY4l5W6CXtQcShCanbPNveXD9DM\/nS2pM717kHVTxTV69\/FwyZnKD45BIRfg\/LTUNCYXDYL4feCMJPIjYsP11swxPWm0ciwO8+kFPhEyl9X+XAKKCXM+MEOJv0dlwDolahEg2NaEVsxk5jBoWbaprPSNU4UB4+79W0bnAMZ4N2ntyfo9IopThTmzILqc3Hdx2Zus1Ktpu+FrxBg\/TZyGNpGjlw4vG0mKCp6qcorJBwk\/9YlCzBPMkkrUFFQ9qSV5AkXvI6+qRu64GbFAZ5vkyAJfjrxPuBUDSehQ9l3RbxBUwYUPSqaMll+2jxopRkpV1brocFJA6ilwK6ASaGbAbirPtIA2X4ufDe8OAscv0njzgUYK7YQjftUYJkW4co1OZTuyT\/u9jZNdzkjuzCeDQNSbnK\/1R4rMhQ8AYBkTPIsIONk1MLZh0+KYyxJFqqJUr0KKZ\/PTCavWd0zVmYZXmQD02XHkNtWZq3H5jvcjhTIhAKehcDQrH6jPzeHIo7F0fk9vlxhInarqGRVFkebv4TSq+SsUd4D3hvUhzibZ+0uTJrAixRcs9Bc0wyBGBbeocSEPbmhqkJKv1mmtIAu3f6eMVBJc2ZdrU1b3uIW82L8pZm4nzVNB29ThwLXdcLNPEJ6opC7f8upACAT44jSt4EOlaPbEfZlBwgrAwDY2Igx09HmGq0tXUjF\/DoJVTCq+4BcGE7NTAsI5t7yaZOnNFPPBHeNTYRmCJgGdrxH5OhYRETMNFZKtlolZQozDuiWa7zNmq4IM7pa\/XwzKQh3pgacssRFVR85iBKauOFfsGr5XrPgiQ3ngerzAWoQ3VtDH41xHN7gETOp99vH81I+\/WhXUUCDDPwzyc61J\/ms\/TfbjyepPL20Zoo5FznQfuinq\/bCB9Vmd5iuNXDO4lStVqg1wg9OC9HTBwUdN2pZCD0YHSUqFFdoPuLvG5vEHDqvAQkVMfsYsdjgoi9w5Lz2BejF9N467OsUVFKduidPJyjXwrLSXKd+yw4LjU+CPGX9ifiHqzf1jciUBk46zplRukKbcGOMgiFASmmKaITPxQ\/jTiLcTDCv99swvjEifZ+omg6ujhlFPd8I0CUuuo9T2sb3ePGcNN4iKOAAdK1Iop2jfqAJIORIIFJchHBQMKrXW9XCpfqDU+M3sUhylv64HS0Nl9w3g4380qlwFpKEUlAsdKebdiOUXqoQuAN7sgzovOA7ZT87zI+q6A9CIjnjkQeG5tE5aqc\/muso59CMMZEtzzU9XUXKpmJPwsSyFHloayhMO\/k27fkU9KSSBaZVEPXjIuj01WJBsmMVe1HEoUEGm\/4N3mpblTjJsQgdSVkxKvxXvs+LohRib2bdZcyUShftXejj\/3Sm1tRy4JP93sTuLxALROx2QHcI4XWePl2QljC6TS0dSWL5UIXFqmNw5qaM8BbpZCv7+Q+GRmeEgql4B1oQ9D6fFsBgIYquYPBS1TgfsVWxk3N4KO7wNHAhJoKgVO\/BbGK5U71kxCa2kYl3zEfDsYirNCbdSgfLZVLEZMsZMDvVNSIhgHa\/CNkFpZxJpdOrmLQyKpgKPYuxdT7dLujqlVq9rEQVXNudXgacJU7AxuTvL0Pdwm+h+3NutkRqmApTsA3LOOpwmp2IG5vzos1Z8FubyXWNr+L4sbrfpNVbGALHihj8qIv9b8+X7M3S7qp\/RRsbalwc9f+t5CkpXcuxPw+w+IphTPiN\/Afg\/uI6BmQHfPIrWqWa4p9vu4we2S09CSHkmxYeBye6rUqddFeemtKLk4ude6zpk3eHjyQXMCnacFmVYSt3VRHhyiv2oznA646kh2HEDmC4KYHXXf3lSdojTWlgSPeqAwtJl\/0tgeZrrsErEZUWElaOjRJC+Wknhn3dL0D13Hjf3m+V9a\/hCz1PESMcG7JweaDuZc9OUDIuSr3421nlnRaIc5\/4JGRjDuW5FTljxCQsq00+mW0RZzoVk1fzPQLYe7qw0zyrwnHpEqwfv7hnMkzPdKjG8zFWI8KhojDxpWSFKOo\/n6+nxoZbQ745tmLAEvFN0Vb2RCqhF2rT4u\/wllh5eVGmEC5YzPxmawu4PIaTvGbUh7b44Vx\/Z1nZxUosRcuv4LbbKxo42v4GnOG2Yhm484oC7fQ4iZLTZ8vqQVzzGFWic5+L855Lo6Tn9tG+8KYeyn3vgIrJZZ3\/mtN1nFgQC76saqiTepLhIqC74WfgdjjYp1R+HnK96rdcgItVC8KQei\/6\/wVW5cGXNXQdKAfQQqmHSuUxbtxazx7HHFTw2D8ikqjXi9LyRbzwyEH0sl0ZkfKkJgvK9d5WDK5JCIqkv8uyoAFe+FuBUXjINbcuDAAJTYy9WR6ElU30RSfRS3cSpTZ1DLlJNA2Z2Cc4vZkMF3eC+Dv716MrTMQMCxVD1TbjqhqA9BLJdSp8A45Ea0aem0x7oSDnJR5BrJJZxtvM\/D9FJg7QrgaDrvnsulnU6qcXm9Hppf\/RrpOXkjTfevyRhcPP+i\/z+KvKeHBehCfrFoINL2ULmMRdOpDmwl6EkZdxcP3lVE+wnoMacIvjpvkA+ioLCXt\/rIVTbWYUaPAMcwoQKPg+H8jmCaSm9hUROsdQVwHJOf+XO71bymD3gEJJKauUGGGp8nQ+KlL8XzjY4C\/dVuVKmbsqqAq2Y3ynEIAKsiOyBwTTNYssCX8D5t7TR6GRD\/kov1oLD4rjXLzBif2ORimCMJ57T6c3VfAoDbLuHZ\/BYJH86z9tGQbQfSYV\/gQR+IDYnszxOegS9iHVHoDluQwuY7FZdw+hL1juz8LBgO55sDbwYESZmIFU5cSd9PIb3xqb+YZBWmUWT7vL+ma4pX6ezWCra4Axyyxz3iV6Ij7UqJnVX\/by1HlwdjIXNiiBm9MQLaoQiyxR8MoTbIkfJmlWFWcYrVFW6bdPP4Wh+VmZxuE7w8QUx17d4kNFQtnaVEBEb7mfKwYZaOCagpBT3d7isMH6JhzHLvTGnE8ahDbAA0SsrJeA0OsleI7B5GkV3EcsqKLebVW9y7mjqUZJ4YUVC4lfOvLfvwVBk0iO5TxNNUxKEsDeSKzYbFb1GUpfjjm5gkUOSdpWKJbfR1WzxXSL\/8PHXoNPfrNQhIxLZGwU+qxwmtK4f44uj1Tv60FXTMLE6JbTAWAukktQqI6S57VE8Kg3l9cI\/5\/EGdBWUVmMkOU0hb+Ju2mw0saULush79jzZ4e\/FKHEAlq9lDpTxeVlzVw4vi1\/H+MwljB76CcW8mjkzd8YD9bBEsW3IHJlpDXWnH7rFtXkMnLMFcfFkcvxVPO1uFFcGNatdJBnZWwe3+GX7UWar6MP17wA4hmbt7W0mp2E3VMc9+rSnmLlsdDMBU6FvN0FklSB9rUkzohjoFmB9l0H0y8Qe58y3RZxYa0wJoZB+8mVZwMkDEbV1ralHVvP5iPBEDYBd\/Q5rgzusY+YrAajAadH60UmPXKexxsbiIXkFG5g\/FdyVYSDPxLNQz0I29I9aWjzJA9mwm\/ErsSmRU3S8mLsztypHWB5QBSwBS21TgokcvFgzN9b6lXvvIooDJ5lmkIFCMocLGMipVr2pj61R1FJESXmf0DxOaTb+i1iXWvETtU5keBovJH9gK5aGx7X0rf2h0uITYoM9dqo+x+VsRwSKFKy\/rXWvneydUmqsDJTf4B0Z+BxN22nUYcoz+2k2nVH+mz3pJWt8sNzOgEnOofMce+DTdhfkFKRRzKlePu8HH8\/7T3D0EYKiexRjskPcu19GjNz7bDLoeTfHQz5w==","iv":"12c0d41825f74f3bf630d19ccdee7fb2","s":"63fd1bada802108e"}
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