Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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","iv":"c31ddd06eea770bdaa3342a58d7eb49e","s":"36141acb784f537b"}
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