Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
{"ct":"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","iv":"c4a93bab1841b30e703e88510b3f0c82","s":"936dfad3f2987241"}
Share your thoughts. Click here