Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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","iv":"e6120494580b7af63c5472bdd8c17ef8","s":"a77a7880607b5f07"}
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