Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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","iv":"a98b7cb1c8526d8578f567dc71e365b7","s":"0e7ad00109aa42d0"}
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