Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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","iv":"619d7a576a26f2d31c36dfdf0e262a9c","s":"3e1becb6bbf029c7"}
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