Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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","iv":"77690634dc7a1839054b4063b762b6f9","s":"e5082c361a7dff9e"}
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