Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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","iv":"3185cdd5bf437e1fa9ef2fadc2f2d734","s":"a7e03daa01818c3b"}
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