Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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","iv":"4b72674a8a73b3cf494b39dfea0fe1ce","s":"f6dd2171d1e6a345"}
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