Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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","iv":"e18e766a12ecde23922b76e9c4839a2f","s":"eddfd326c62ab79c"}
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