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Retail

How China’s new lifestyle trends will affect luxury in 2022

January 28, 2022

What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Image credit: Prada What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Image credit: Prada

 

By Ashley Galina Dudarenok

Young fashionable lifestyles are a good reference for luxury brands, as they reflect younger generations’ shopping attitudes and consumption interests.

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  1. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  2. Sephora introduces new concept for SEPHORiA 2026
  3. Chase opens new Sapphire Lounge in Las Vegas
  4. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  5. Hilton launches loyalty program at sea with Explora Journeys
  6. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  7. Mercedes-Benz signs Coco Gauff as global ambassador
  8. Mandarin Oriental kicks off annual Silent Night activation
  9. Bugatti opens first showroom in China
  10. Iris van Herpen wins Perrier-Jouët’s first Design for Nature Award
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