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Retail

How China’s new lifestyle trends will affect luxury in 2022

January 28, 2022

What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Image credit: Prada What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Image credit: Prada

 

By Ashley Galina Dudarenok

Young fashionable lifestyles are a good reference for luxury brands, as they reflect younger generations’ shopping attitudes and consumption interests.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  4. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  5. France welcomes first Case Loewe location
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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