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How China’s new lifestyle trends will affect luxury in 2022

January 28, 2022

What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Image credit: Prada What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Image credit: Prada

 

By Ashley Galina Dudarenok

Young fashionable lifestyles are a good reference for luxury brands, as they reflect younger generations’ shopping attitudes and consumption interests.

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  1. Coty partners with OpenAI
  2. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  3. Saint Laurent pulls fine art into Parisian flagship
  4. Watches of Switzerland Group acquires Deutsch & Deutsch
  5. Zegna Group sales shrink 1.5pc in 2025
  6. Top luxury campaigns of 2025: Luxury Daily
  7. Mercedes-Benz highlights 140 years of automotive progress
  8. Rule-free personal style philosophy anchors fall campaign from Chloé
  9. Perigold, Olivia Palermo announce design partnership
  10. Western Europe accounts for 75pc of global Champagne sales
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