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April 20, 2024
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Retail

How China’s new lifestyle trends will affect luxury in 2022

January 28, 2022

What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Image credit: Prada What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Image credit: Prada

 

By Ashley Galina Dudarenok

Young fashionable lifestyles are a good reference for luxury brands, as they reflect younger generations’ shopping attitudes and consumption interests.

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  1. Mandarin Oriental hosts charity gala in London
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  3. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  4. Burberry transforms customer experiences through digital innovation
  5. Dior explores the craft of Sauvage in new campaign
  6. Dior takes a step towards film with latest perfume ad
  7. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  8. Luxury Unfiltered: The mistake the luxury industry is making with AI
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  10. Luxury powerhouses are not just betting on Chinese shoppers, they are investing in Chinese talent
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