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July 27, 2025
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Retail

How China’s new lifestyle trends will affect luxury in 2022

January 28, 2022

What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Image credit: Prada What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Image credit: Prada

 

By Ashley Galina Dudarenok

Young fashionable lifestyles are a good reference for luxury brands, as they reflect younger generations’ shopping attitudes and consumption interests.

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  1. LVMH revenues dip 2pc in Q1
  2. Gucci leans on portraiture for fall/winter 2025
  3. Femininity centers Miu Miu’s fall/winter 2025 campaign
  4. Moët delivers the gift of bubbles in new holiday campaign
  5. Dior selects new global ambassador
  6. Guerlain exudes timeless femininity in reimagined fragrance campaign
  7. K-pop star Karina becomes Prada brand ambassador
  8. Condé Nast rebrands Style.com as ecommerce venture
  9. Givenchy debuts Matthew Williams-approved ambassador
  10. Chanel reports 4pc revenue drop in 2024
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