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Retail

How China’s new lifestyle trends will affect luxury in 2022

January 28, 2022

What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Image credit: Prada What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Image credit: Prada

 

By Ashley Galina Dudarenok

Young fashionable lifestyles are a good reference for luxury brands, as they reflect younger generations’ shopping attitudes and consumption interests.

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  1. Columbia MBA LEF class to Cartier: Welcoming experience, storytelling and communication are key
  2. Moncler transforms timeless Tod’s for new capsule release, classic face fronts campaign
  3. Consumers put new spin on old fashion trends for 2023: report
  4. Balenciaga pulls controversial ad campaign featuring kids amidst uproar
  5. Hennessy marks World Soil Day via agroforestry viticulture program
  6. LVMH buys key Italian jewelry manufacturing partner Pedemonte Group
  7. Halston enters sleepwear segment with Australian brand Homebodii
  8. Lanvin Group absorbs South Korean seller as potential of domestic market grows
  9. Estée Lauder Cos., in major beauty market consolidation, to buy Tom Ford for $2.8B
  10. Lancôme donates 100pc of online profits earned GivingTuesday to equitable education effort
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