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July 11, 2025
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How China’s new lifestyle trends will affect luxury in 2022

January 28, 2022

What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Image credit: Prada What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Image credit: Prada

 

By Ashley Galina Dudarenok

Young fashionable lifestyles are a good reference for luxury brands, as they reflect younger generations’ shopping attitudes and consumption interests.

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  1. Immersive technologies reshaping how heritage labels design, sell: The Future Laboratory, Together Group
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  5. Virtus bag takes focus in fall/winter 2025 ads from Versace
  6. Equinox Hotels opens Sleep Lab bookings
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