Retail
February 4, 2021
Product authentication becomes more important as ecommerce grows. Image credit: Avery Dennison
By Katie Tamola
As COVID-19 continues to accelerate the growth of ecommerce, it is becoming even more beneficial for brands to ensure product authenticity.
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