Retail
February 4, 2021
Product authentication becomes more important as ecommerce grows. Image credit: Avery Dennison
By Katie Tamola
As COVID-19 continues to accelerate the growth of ecommerce, it is becoming even more beneficial for brands to ensure product authenticity.
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