Retail
February 4, 2021
Product authentication becomes more important as ecommerce grows. Image credit: Avery Dennison
By Katie Tamola
As COVID-19 continues to accelerate the growth of ecommerce, it is becoming even more beneficial for brands to ensure product authenticity.
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","iv":"5e6d45f9edae10d1b1fa52001b2ac68c","s":"68b5cc51c0fb43ac"}
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