Retail
February 4, 2021
Product authentication becomes more important as ecommerce grows. Image credit: Avery Dennison
By Katie Tamola
As COVID-19 continues to accelerate the growth of ecommerce, it is becoming even more beneficial for brands to ensure product authenticity.
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","iv":"3e26c83ff152144596f0bf3cb4a840e7","s":"3ee297c97bbf29b2"}
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