Retail
February 4, 2021
Product authentication becomes more important as ecommerce grows. Image credit: Avery Dennison
By Katie Tamola
As COVID-19 continues to accelerate the growth of ecommerce, it is becoming even more beneficial for brands to ensure product authenticity.
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","iv":"a6bb29217ea11af7395314505bcf9331","s":"73be3dac9d485410"}
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