Retail
February 4, 2021
Product authentication becomes more important as ecommerce grows. Image credit: Avery Dennison
By Katie Tamola
As COVID-19 continues to accelerate the growth of ecommerce, it is becoming even more beneficial for brands to ensure product authenticity.
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cha4CLpSgZ8j\/bUb2jpOvI+TRCW1na1ytR4RWspw4IR13MLUraBVWpFm5O93g0R\/O9cOdOq+F8IFqy36lIdG1WNfsWCWwu0w5YZFjTTiW8GPMXTFynSQHa\/8SJWfude\/WICVWaA2zBiZH9fLIjRwNh+Oo2k98G2xZCAhSXtBLNtWex50BSzHYg4t4tHs4XZhB4XCE6hYLoKz4eClJXFes\/o2s1SeX96T1HtndXsUnmeqBKgOKaCW0xulVwl+aW77JuupL+rJPlKuGMwjX5zw\/eNaxOHiXp5QqLVzwtl6FTDIJ1JsyAY2OOruveJEURQQjTl5oq5MoXoeKu\/C2uthwK8muOkG9EqB10VnXP2\/AYpADTe3Pmag3ELEhflAxcqK9l6RLP1CuZ8fcpp1racRNrGftIDIRwtwYQxbQutqciG+7\/xVT1Io616JgL3YNL7S1OgEKjoMbfwgxxMBWUXYW\/v+Nlm4DDNgBKfAmK9pmBAqb0zvpOYTxUo+gkRou6Ts6iVzT+HhG1GjzlvDScOv1Ybz6Pnyf8eM2Ev8sPabRL0oZXEbTR6k2GlTyCz5rj3PSy\/mYtyfPhdJn3yuCfTEzfkmlb0UhxUTMOxXVFyn3HLbO+wOgi+XJrfThgazFjVy9Ma2T\/x7cjQpOHnd9A36K6jIN0rTRqpSWuozi4l89O6ktjxceOGJlJsLFRtvIXYL1WHD+QdjUrREGUc\/u89ulk+89Zj41cCJv\/+2o1NosEtcMXnhUIOFzkLXHEZXmGZmNd2IjGYbXq99Lum2spPCjxTIpHY5eKHFivN6L5z9pn9QWKjO+vxXv3x2uMnFAjCIF0pcZimYNSyZiJezGqu1xlqKC\/1N9+xjU34LkEUpS7HOJBaWcbrrgqOsMUDUHXg6Lqb4smwxJ\/8x+17TG322p4A18787ZIxA0y668SdS\/RAwZEKSUndkk+zufjKzFnpgL9T5NS\/kYUdDIcXP6Qm80xCthzGPKPXGApTAz20Ut81S6Xhf8ITCJfMslD9uQH3dFoakdnRsLq8w3r3RIIkrxkAEOm8Tq14zCsSQ+TlYbTsnkBjInJ95qwSzYw\/eBEbvl6zaXqrt552c29JSwJ\/6Z7EIqZZEfZxdtOYI6kSJYPcJXI1CAbbY43XKe7kLHUPxzxfhmXlhgEdcBodC\/2kH42DL2A3gOvlAuLty4gbxJNQwoSVV+iZK32HmeLSqJI2sWjXtAwnGg8Si4N0SvWPTi1+yae5UCsBIHlu0XGZAXWUo44zZcZCblcmMD71zUOJpDA+IUfO\/a+Ssv5v7MvXm\/7sbrYLK8X+pjbfWbpvJNXwBUfY6poF\/QVrHE3uBi4+a9OJph3OeKHix7DuxctouuR0BXouOkEai92tjC+IaPjXIkydIVajS2SirMjEK9s9WIgOSDdZ4\/UHO+5zx8yIjqcPi3zaMthBlYk4+og8j43QaVYaHeNFskXSrLksoCLKZhxAw56ST2gouCR8YafQaE0f+xtXOYxjrOrrt2J3dqSUNZF8mwCe\/kpI7Jq2XPBB9fGp8uTmYX+7eG88vmmq02A2WiMs9m\/kyikfRJPK93A33LFopGwXg7cqh6e1p7CyEps3R6Frg1gj+wk7Ahv28CtyShr0iCX8I9Ff7VTw\/kCu5J\/Tcd3uAc36K6yMokDTwE5HHwzCVmI0+X2kn\/6HfPGq2ups3BlviarCRd3+SyZ+9R2scVSw0v1HW2Tm\/F0GfsXE37xEG4\/gzPfIYaIeCleZLWQ8h96D4CNKMd2ms47w52elL+\/19N6s0IGjpU8HklKQqqmY8WN4zWA\/u9riOB6X14pEpJBw1\/3lG\/mlhTWX4XfrgZPUthcLxOSDqjzMIoz8DE3tPZPoa\/E\/dD6ZaeMmqH7wt5EO\/sUsODQTyuqE57Iypk5zOpmZboZNrPzbV4n0Ru\/6uyFvA28HnNImIPoIfMXVaVWFNnNzal9HPz\/FcaaRSd1kdbt44uUolAJpYeUopy53qFMtKnQHur\/5LWdpDb2kw41ne3+Zs2Gmp3W8g7IkK5qq9BPokoWtlKdddvhQLJCw2roHLhWE3qwL8z1n7XsVssP2LlBYNP4H8WqV4ZDtUcF5CAsaWEzveydvuz6807E+2TO90z4iT5eNggPGjcNcQviAp3zUserKch\/UFb5JqI7x\/QY4ZGpp9mOfjUkoLR80AEMG7WbMn3t1+j5Yay7DIjm340DJEynbJF1luo62UXhDoW1gkJOFnfZHiHkE3JcS5YDfsXRbuYtGGk7W+62iqdHapNQ2Rq\/OiOeE1Qmjb+hZEfKYlYL3koQzCCoTHooAjg+NYeYAwa2AcDQHzb+jgjmwIDicuRpoSWTB3hVPVfdidbm84jsMgB7EUFhFveEcvxfqzyinaLABHXKkg\/vxvxxY7eA5QDSssNljunfknGIUIjUb1nhuiw\/tOD+s9r2JeuAyvtnwt9jKQ3r44m3U8MJkN7Adjaf+42hW3BTXyOFYUw+s0qcGGr\/JyBapW9nwArXLGWqwL4k+eQdbHcBor23filcdyRNHKg1Yk6JTNDTk\/hSYqsAmQAk7SR2XBv0dmFByACN3quIrBqOYpC1OPNVcFaDv4IGEyyXUnIgRH2685PEQTvoRE5IY6pjpfvudHwFuGXiJj+rSUQvHzuE+gLUhszVp+smRKlstYdMOYW6qS0BFZlIZOmG5uG1a\/OE8Zw2ZzSePWt7ErM4uAO50KYv+lSZ9XcAo1Gfp+m59LjW0doKPTlWq2yz56jqZlUK\/pssRGcWeq2t88\/2Ks6EacnqPlUj5hUQbzfyNgWDLT5AgYS5ZTaLCpdy1uCr+EDlLDhxtCIkjCq8lHs3Vits7OwryYaWky3aX\/IxPyfYdmyfMwQeQwoWVryOIBQ+sRk1iBk+ivpdk+hfITIVqPInnZu\/rQjShJ6EZZOqXa5tnI7RzKUoYxIfjlW\/nbu3662+OYOA3YfXi\/2GWJaxBSYQPiCOBa7QP2TI3GX0aSOosvE0ouBtaxPyc9U4v+IyG0Ybke0YleBmrJygCah+pfguPfRFq0hr1xCca5DYcnLQjP0Ec\/Bb2oLZfv3VkqKAD8fBp7O5LaTBJOk0C2vCqFSsu4Uj6F6OJ0KVSbLiJUu2HaO10\/u77nU70EPAiBeiGWvDVqxlAc\/hNMjg4Bx9thD2Xhse\/us1MlTpSEnVY1z3DNWCY4PUxuCXrea8YUj7Z7Yslavtg+WpsKl+kNzjdqiue+YXRCamPiLSfI4WmbOLMNfxP\/5vCVb7Eijzk+E+3ZwpRLfzq5OAbW0QJn3ebvBvhhtH3TsjCoRlu5+UDBr+BkUNcorm6rEDmT6rhBkNimcaiXRQ0oyhyG9dqCMXiyC9Mvjlnz7Rlc7RoW0nQMKfLGdw9bHy8ZbqcrOb1LwA4RQ8EZwN8zSh5HFmJTqGH54H3UPXXgzSBpSSWamMaYiWFjkC1QOS0SmL7t+DBnQpJC9jjs2nCEuu0wKjohLYXjAY3kOnspN1pUu4+aerGuKAC+VfvrQOoXmk1IH8FQLxNtZYi+jz9rzQXOTV2Upc+oyPlipqT1Rykbbe0L2MU6LxHjgb6sE1t89yIoCXhKAb4q1lNFYp6ZZwol8Ud6OODyJN5AbC1V3vCGDilaYZ345PySbPqjarXw5dxZF7TxTRsIvssF5PAa2RJRssMHdNfrJJtZ6SACvPzTEnDZ4lfnS3kdJWX1mMkuK1jkRxS7AVgES+SpuzaeKMDHMORCFUuGC2V+ZHpo2SMdy6YUuM7CFFfLUPlyFzHcXbz7bZDwWEQimVwtw4gFxPFpn\/gdS4IwkuJqsEMAbG5RL20+E\/0TYCPJCdlg1ydrB1AVr09ztlYtVjZVl9pARkvAVDcHrPVr1mi+8diOuZJtUinfrlr1KLbjffsGOP4a+pwWEk3rg\/UOdBEbhoRbKMtrUx78Q\/r9GPYoCUMOuJV32JPqjLG6Ro\/yiWvvPrbbTFd7u+xKhtDm3EVg68n0qG9UFt\/NTxe+8h\/QUtaxxtEObBp26gYGl1hLSCXnMZYo4jIzD5zI0EviEs6Ul2xjUtrFX1dN4kpNwSfsMZCa4pSMPYqLOf23FE4sVzxp7XHeQeSaY04WRwHrI49qYEyJjY8fH9jB7V+BHylm6fQQLjHGETu7CAMXPb+fexdk5uUtu62DfmJMOzxtR8VzgDA5iNFOBDCto7ia2mWtB54wbv2myxxeaZxWCnLLoswDP2BQs9uSVUKOiJ3lfdUc1lg7LAgt5RMdNkvJoDixZHhrK2FsSasLY0AdvL3RrghuL8\/MrUtu9ekE+YzZ4G66+lZaZ1JqmVZ1cajCTccF+CcEeLXI55Jp58L+a8YkcMBtOOi1U576iogoWHnGqZu1mqF2tDcMMIygvRMZW00N2gmu1NpINgABCjlND9fcUfoOUuwHl1PH6km5QFeTVDGMsntqEd00TGN9JmAWFeEBQYEBKKU\/NyI3tc5sr+utOVh6tkR7lQtxNIlSh1HSYE0gDaZMiHpY5oUIMMAieVO6\/\/ywYIFfaTGbVnGhsi0dwnb7tGVXoENCcfyPD60qJtK3wqPUEulBGYuvfP4dIWaXBgZ+2WT8xLavntbKlUJ2826RgDsa701FH6EA5PWYb0e97PiOhiyExdOcjlH1e5m5CNi6SDS5FYfGQrY8exn\/uxYrW0BCZodYfcFz36ZHtO6X6cmBa+79q5gZdKIYFAu\/qiACGb0y\/+dFR7O8cV5xr2+tgs94MiVxOfmJIzpCYkTr4xitpKdp8lGjH2+PXrq4Jb3rFjRTSPWrmkRzKrq1iAc+jkk7Z24RS4kjF2YrjttPApuD0cHxh0AsiMHyHVWFDd++597ER6D2u0ZAg1XqU03V+xDA5N\/rH5JPcAVRBoQVqnClLlUe2F52UV0RFxTKqXgRLw8x38GyfOh8q1Q0WWt\/lHfYTNjsh9VjIY8aSDs0zkvjlvzkgZPlcbaSf7\/WY6M8drdaxEvlXLRC3JR7P0qQrb8LprV1hoYm0u3fPB\/GDBq9RceFflGmUhgax9tc4ysnEpUrH4bf3Gqb8Z1GSutqXX048KcR4WBCifj6\/IQ0XfE2oHyRjgWjUmR27VBzAX8o9E9umktl2Bla10+K7r1hSQXKCZqtH2jirqO0Q3YietLyGd21aLOxi6LuSFZ2tHdEqLhNYJkikSnaGKMFxkXsPAHRzWdec2tWv1CLWcz78C69nSrIAQXIJFag+D1gWAf","iv":"e0144e5d41cfedc4367104206100ef61","s":"91d68d90d0171ffd"}
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