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Nov. 25, 2020
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Fragrance and personal care

How home fragrances became a post-COVID-19 craze in China

October 29, 2020

The COVID-19 crisis, a greater awareness of perfume culture, and growing patriotism have all played a critical role in China’s hot home fragrance market. Image credit: Le Labo The COVID-19 crisis, a greater awareness of perfume culture, and growing patriotism have all played a critical role in China’s hot home fragrance market. Image credit: Le Labo

 

By Jiaqi Luo

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  1. Brands must embrace transparency to add credibility to sustainability efforts
  2. Luxury fashion has entered a new era of digitalization, values: Deloitte
  3. Audi adds thrill to wish list in new humorous holiday campaign
  4. Day's wrap: Saks Fifth Avenue, Vacheron Constantin, Rolls-Royce and Net-A-Porter
  5. Estée Lauder leans on ecommerce, Chinese market presence to navigate crisis
  6. How luxury travel brands are pivoting during the pandemic
  7. As luxury spending shifts to China, brands must adapt to reach shoppers
  8. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  9. Vacheron Constantin launches phone sales, financing options in the US
  10. Connections redefined: What authenticity really means
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