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Financial services

How Klarna is helping the aspirational consumer buy into luxury

February 3, 2020

Klarna specializes in buy now, pay later transactions. Image credit: Klarna

 

By Sarah Jones

NEW YORK – Installment payment provider Klarna is helping to convince younger shoppers to buy into luxury by splitting up entry-level purchases into smaller, more attractive amounts.

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  1. David Yurman selects finalists for inaugural $50K design grant
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  3. Ralph Lauren turns to TV to spotlight Olympic fashion
  4. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  5. Armani faces $4M fine from Italian Competition Authority
  6. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  7. Perigold, Olivia Palermo announce design partnership
  8. Cartier expands Clash collection
  9. Qatar Airways, Art Basel kick off partnership in Doha
  10. Lamborghini deploys brand showroom in Egypt
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