Columns
May 22, 2014
Jason Squardo is cofounder and executive vice president of optimization at ZOG Digital
{"ct":"0xGlvkflppW2798vwOVaAI6dEdLFoUrYb2n7lMf961yrWVadOXxhf\/A4fHN64eTuttMMA41DbVIXbL7hyCgrhcDf+rV4X+smyUITQwE1MJuqso0XgfcQnf4SxQECAjYhtMi9KjC3MDHejUEUB4JhLg6CNvHHzoa\/BcfjPcFtmezPvwd\/pyCcQQQgCAUnS6APWcKfuriZb\/Yhe9M6vp9PlyIgcqikDXKF32zf5Z4WGysLMhqQSkjwWUhuxydMeW7MLn9BM8zNEBRAvBrsPJQL7CEtHmtJ7zo9OYLdPLEYkQ8CDEq6ZKnkbOZDAfRKTOeoa+iIgXDH\/8r7EcwfS2X5Dh\/lrWIxy+tkokXfsUZvWFLx+aRQzWI5uC52fF8qSPdB3RCWRTjEGvfVBpTSK9mbWoQsHeCNpxCSUaoTc8u3syFVYPZfTvDFcV2CDQO\/H21akCE04a\/aZgcTwSuvxXunkzd\/3eamtBE9FLdcEVEgg8jCEQ2itw78XY0tGGg+QL7tZfyzBqsum7MnN3k5w0ci3NKJkKBLPX\/I1bQv3fHkn1VK3lU7U73kERJU6wh0xocuqZpAPTqOElf2pNUWISEq2+NZlN\/wLC8HBYpUGxnxpwBLnII6inoNS9OddD5pSXo0aOga4B1lkqqtvBfNisnjzm\/bqxwXt8dXd7vdnjLTrPB9ZwrZaF4Fx33mkmciZdmM0BulRfBvtT7Ua2J3hAoCdG3fMswf4QZOMMY\/\/KFVkvnwadctZnzkzo2h5n\/XjYVxoiWkt1plECg0p2QrumriKDbMd1p9KkT\/a8UeGxR5Ds7BmmYCMppjNcKWErjkmWxNp44yG+tTqzmBtQQVoLxk6BFFDPeERdup0nw0Y0Qw40QiI7dWy4DpdTx42ooH0pZj1PkbnZrjm4ZD4So+il3\/qFMvcvbx63RwSAolvfHezShZJVdAndFJzkW9zD8K4Z8vAvbQfOKXaPtmaJjRiMyPsxDOnXk1qPJ6vTfOhqV5d0YTdqC+TaqvO3\/iPQ3NZoNIgNhQrUm7WgsR4aciERgKy7zQg8K7vdOYTJTpnmHYBXKoB02cT2KqYGqiHwrRXgbv+CFgWgxnS6WUjQDhvAqDBr8b7QUs\/UubaO6hMWs3Cae8LCz9RegQ2DL3zNW4iZK3qLe09YT14mTaywzAkoDs07SpZBUWs3OcqvslpzuCulUif8AfqT+hUBgb54qNmulgAEh6HzKLwZDa8gP0mNYYlx+8f9MfhVs0wMIlJaxvSbA32VHZSQ9j0gPUqxDt1nIoDSkLl1Occ5FhAXtTu2u3T05pqlOLpPCEE70Nh6eUwDFLqwmsF\/9KlJWeVbDNq0qUUwTaVUTy6Q7QQ7cZ+o2NGhQqZ0TJC6itx+O6YnTbLTWJbWEc8zPNJHCZsffPwDQQiTC1IIKwAT4P1208oMLdhfKZQ8dHjsPwG+aU2jxtI3FwH0SSg9ENgtsSQcGxLfVTkFyiZ1fyMJTQzc11RBvnGR\/bpHy7OhqzrkI4cPuXnu56WD4LophFloldLAEvF3gfJlbYajVU0ccViRE30lDSvxfihhI5rISfSOujnmbWyduBRKBlGbQvhFy85OjFkPowKbvQPc3ecqFh547rcm55vuXQ1D5KrvKHjLHgl52bG4FqVFHOxeyN+A3dHzp9FLmbcZ\/lvryVy9FzNjVvxkRBvnC\/V7v9CsMAFlXNramfVRx\/1PaZFram+laliH+tSmF90FVoriszWDrMpLGqKNRnxKpb8cp0vp73WrMjXqkNgG5CC9URS5yuJoXtILwgfp8I40aBr6JYZsnvzv7Wu8V5JjUs\/r24bMWP25tyKi12QiRlC1FVL11F\/OVCZuou0dDduAp\/gAjwTE1Nb3U7cURRkkRgMXqfGXDPTfkyvtEvcuui0UiSQXiDBA6IYwHaR3lBf86byCu7GiFIFblk7Agekd\/zZxtJ+d\/RgEeMWqDVFtTTVlyETKS6f0BVESFIODmjla8yK9Yt0GT\/3r1A4PcH3JWCi8+SHqCLNp993I4CB\/2GPoye7BY+xtB7lddYyrmO+qTT04+elXFjmBKZhHK734dVxprvfcb5UqUhroqVBNONmrt8hpCghlOuWjEOTjnR\/9d2DAKt2aBPQFrrcSkRjFCpY0TLHVxJ6NrUAU\/YFvUIOISK40XubXdJcUFCVcFGQ1Ig7uzV0rMTJMp2Ax9ZiyrcNf7A5UiHqPjir879zrWIMDgonqkv\/okliwewy5pwCBzKaFieT54iAXTDVicxOYbkTBz7O7RINFSirUW0MFOmcgaaexivuzIsyH09NXXH9SdeHvnZtHsy\/NYBb3m9oYTigg8kBaADbXloVm26qjMIxMQDmEXMMyR7YSLHbM65VnxhYv3PDbF9w2FEi\/Jd14WAbYD5uRMfoNNgk268e1\/o+yoUxRkQhPHcR7sceJ14tlB+1N3zBrx8ratRu7SaHGJtkizLmQ3vjdsibovrK4i45I1G7qW1z1l7o3HlVrFj\/cjrEI7frmzgjy\/+Ki2LWZZLC2DvcalXmBQhMGTkMffTRyxySSyYBRB6M1sky\/jAQvw7VosV23xNI4skeV5ounFoTe8\/TG6FjBSOQe7mxgLQNSlwGmXBYGtIEFZk\/hM5t1Iec2JQFQk8ILpvQVvGgQLv+wwtWyacX2+0WHs9zy+pOhN\/1jWy4\/JZSmhER0pm4HZEFCB046EfBj0Jo+FjOamxO9SRpbOwoISiIF+oEU9fWXLRqR0itb6i2R8ZanKyKY0uwoM6gRZPYpfILUHGLhuU5GfZlDxo9GNOd4hmlihJLkzyt5ELYb0Vnh1LdwrGJ87X\/eO+3tPQ3dWRpCIKOJsP5HVfub38euPU\/Z6RX+8dmdxc9ErCq2BPIcBK1UzpidJQKjJQ7cLpWzajwrOYpMDHH22ZgkpIPJn6GDUtX2wBfsLbBLNKz1O\/Rkyd3lDgI1BOsO0dtS8+kfpE\/\/F2l1\/4RJfV07A3tn3jFHPjlfNgz7nom6NWGw4Gtdr3ezR\/HqfPvJK+d6Cyk1jGElFyvCGZFmW+Z3YAoin5JRpn8NR4v9EYUeKx85c3vk2C2psshGm\/rvrA\/nxU0ZhwhvajlZjHZxoxPyu6iay1YlCUNaYwradLUca8fza7L7JrYvkWrjxtVs4HS9uqbUXrddSv8pu\/\/EpYrx3RjsKoNgY6hpfeC1gjYWjWmI2trYnzt0WOxL6RGIFh5VmIi63n6zf3YOEnNEtDAvTNMuywahH10\/2SBId0VIqd3u3QjmWOcsA9M7sFCYWcseBMcduwi3oG4+nqUsSalOvJtFXpJotOe3SSNFUu5LQGH6gKBhFtLAi3hPq53NUzzffF1gTInmYw2bFpQciPbwVa8KRr8e23HYSplNjssofchz4UIKZDzGQqxP+42H35ivm2aE5hpqpwkaXOywjJPl0Gf\/Qp6qYPfrqqXos\/mVM1OSCeu628fHT0vqJey2cwSMn77CPvxfJtyLM+TAWH8gtOz+BMJ4ZiunDC+STM5hVKdAcJUDM0UJqz0k2A7Qp+STaCdTV1UZkSm58w\/dszLsZjewDOnc3unGKHv6MfmQrYCJA7NVG1+\/vcWyvLWbboKiYro8QWjLSH0SuGo5\/OIFolHNHuA5yMYlf9aowMdQ8i85BdQUfmVWtez6x90aBpcAsr1pgKR+\/0ezBLLZqcjqnzvVLzVKefZ0GhZj+V2MAD+KjeefO3MgUnn0JT364F71XbfvpNWr7Vm0E0CljDR3kBDijkG1AZNe9ldvQlRdexe4AOa5SD8SHorvT9En\/2m3BeRnblx1O5s01q\/WimOc4i1k7wUZOKqR9FQrL8eJHOlRzwAviA5AfuCAsbL+KUXSf4Ex0W0wrfEgxi6ZRZacNAaW3\/m6ucpeI30x+lc+qhamR9yjQcBP9tykEJnVhwrLCH76MAoQxAS+KqZZHLNudSK8xHT9y7VI67CerwvdW07bQGwR3ecDHwtdCqw+c5B1UNth9qEZgNbRPVYkqxdSTC9kkQK3xiqcqFB3qnCYfOQc1cLb3JxA\/iTESFI+MrxoCeJzy81GPBoP2fLzeTK5lcZObIWddb6u9x1GZP56ME0izLZC8AJ96HpNjrDaYT7cgvOtDKdrwpUjJnbS4VzRo8XQ34t4rsnGO7XFDSZykDHHcQw1xgtL3zyNqpnj8IVJA9VVB\/qXNp6AIsLvA+gu+NBgXyRzcVIKpz+LjgQWvvMCURQQuqKbKh7U3Uyz17lNcHFQYID9JfJbb8GmKXMSDKUY5kSMBRx4Zo+wmeHjZn4dTi5fdQdNcrZ5RB7Bsp5jo0r4qaoJ\/oFegMn9jtNItHVNcs2R7dQvE\/4JCzCfG\/20TLdaNBB7PjRbmmtTXyPoh1bzS3Qzs9i1rvqI1LzcRs69l+AzGI2BbKdRdrh+ejZfof3crmJmGWxVADYvqy9mBcImzd0G5kjkbpPnQqAc8V3nclt\/9tSQOdmQDsoxo8jtB2i2\/9CqQDtMxNSeZxibm6YC8v5ZhCLxXWvg8hO7rnD\/Q2Ytz4OFjuu\/wMj2aYR9HFx+DuQvzQvibG4pxkyrt6dvGQsxn71tjgicjfj857pjF69Yka61QM9zdiylgNIZZj9QJOgWpGqlpT+Ww87cxFJCbK3l4mKVo1D0yZyotssTJsgwNm8GW1t7yJjWLG6eU4Ea3\/z8H8jLVLkMRdXNe4oUIyDhauCwrj\/reMFjOiXyx1b3VQboLlHUKjLyByyIP\/CsWfvZhS+HhS4KYL6qlLwuBdcBrp6edks9e1oKPRCxt5DLwaLJs9hUgGx5Okz\/H7ODf3t1MAIEZFLU00cv9RMj\/9NfHl+HIW3FZw5ARnTNO+OnCOXEI\/Q88BSxzN3x\/izCayGvR\/bV\/M7bC6HWv6hl+3ASto\/65+pihVuCAq4my55rqUyuZGnRBPRJCzlty5Jjev7YXzB2eBEuUodWHb8GDM3OqYPkSMBNIr+F\/NbzUMJrAaOXSksHC+Cop3g6Pq61HQKxeM07IZtKpfsbBYnp9QWFlQdlGQ+60Y84C31aIpoh69h9cVjsIMW3MJyUzwyVOIE14d0iebUfwp8FwrdyFAz+qiTb+D\/T8RFzGcRI2NNqX3Uy4GEHyQpEr8DNOoBltQHrxFuceSIGit6tIMbAgJCtHaA\/BXs3Eb6Hn7V6RWm+vxDSJPqPRnHmoKpk1BGlzkv8NC4TnVnNCXFfmkIPO9uaNpuO6wKhNJXBzkXvs8q5vV86oazVTRyrNa1xZ3pc9rFU29fhweLu5J+LpYmTmbV99Q0i+UPIUZ12txKi5bNjJ+EwoAeyTyulLc9\/KjZNSOpkX\/gNcaP\/VaWjsIqcdEpeZ3fCwpgb9khQjwA0M\/zueDSbt3ZzVQb7y\/t4Dx7J1yCBxViYkP2HssjHAeyKgJL5JhyAYRyCeafQe67upzQbOITWCQM4BQiswC\/rIrV+0o1BMQiD1zC1GA5WvUM65nuWdv0T0lu\/4Z818v0hkp4i8si7hhg1mRz6zvOnwfmYrw1CKNQbDH1tcq4dSFDcrpmDVQIAoVwEvTLBTLuY+RYS1+gsqovSNLdxi5qC+n436leIinomGk1HvVwGhL8Mx4Rx\/43kLWNoi3gFpB\/wGqEvAn7l6kIX5F70k2N8CYRm1v6en8ihaJxA3+8lZ18TnUeADdNou\/6nuQCINbOuK+UXHN0GjgiepG5rGpByvXsTMx8Pdb9PktFAPwmFnCoxzmt9FPMm45TA7zYAliB3gRez3CuBsAoadfVFkQhrmp4W88vvQCTbHwpYYtMhDpFNqg848Zm1YYT2L2hDFxI6t2WY7q7lEEeVkpuw+avvIuINpGGCM5Ew3LguRYmd7ox+KHu0fQtjlsrmjIxoIDt4H8Esn47dVQZjpV65myO6gBU7Xdojoo9Y0zdwFwTwp+spHHt+sfR0imrLZpZGF6oQuzuEw6ZhKLNawTq+FExd31V4FJxfB68X3+V08jApVfu\/nNpitnd4Yyf4Bcn8V3QHqnNm8AlcK26Y\/JWvTtdkBR1l7BA7DsdkCb5bmuXGgpyyEOBcCNm1fWVwnHBuUZ2ldGE8B7kq\/JsT3LJxIIbrgDpu6j+\/pZUdqY\/SuyjkMkFQQ7dsMueYLHjsQGVOfhhM6m4UPEgypS2TVCmXeM8em10DAmkZ90tPGDICwoPCZC4zHc\/NsnaREfBuQjk8x94NCcqTCwsIecRP7QB6BvdmFlx\/0\/XZCLJwogtDo4aF9JyyKd88jRnkTmKATARRUN7K+wY9cyRrjeVlXJb9xJrxKTyE9mkeYkjDO60mtZ6QKSo51ZhV1do0MRydTftmhyXqksVaG\/Dkai5zKD\/Kl5xjYRX7XYi59sq2me6JwuXH9prxFAu50Sp3nYzHiAvPp9TQn+RoU4uf+U5JkvCkNw+q7FWuTVDZwmMhyDtYCsvpWL81VC\/OCnE5prdyaYjfXcHCB44+56hXbc3uia+EW1o8B3CGbfPWGlJ4ZC2WA0jx7s4TmhaaD1m3Zql94ckiyZG+LDWCHHy2mi\/sXC6HtXjowBK+vwe3KjRX6tkxRzcqFUXlIzY8sypUUXq9+aaA63EyU37KH7y5VNH6aBD7u+u5V5DoXT7l58805SNkcnRCBPp9eFETEM2siPejZNLjcRoLAAvi7yhV6Z\/KO1s3h9pOOelDBcvnssNcaxBXz5CYCpo2kh0KWPe5ylIapGvzrZ1cp+AWKKFqWTHVJ9f3FNp2t9qYpdG3n\/0P4CikXSz2L4VjIUpxCNFIyWmZu6h65xRkCMQJpwtyD3PizrsERJe\/035QRJjSyVjyjvoUsiRvSPmxnPJJ\/iUOuuRvcuv69sWBaLVX\/XRyZ2g09bpRFNSCOGFKIVemQt","iv":"eb622c52fa7561d40899c92dba4b0854","s":"f5260c0dd57635ea"}
Share your thoughts. Click here