World’s leading luxury business publication
Sep. 20, 2017
  1. Day's wrap: Tag Heuer, Hinckley yachts, Tom Ford, Glenmorangie, Four Seasons, Loewe and Bentley
  2. Luxury Women to Watch 2018
  3. Tag Heuer reminisces on 150-year history in global exhibition
  4. Tom Ford names lipsticks after inspirational women in designer’s life
  5. Bulgari leverages Bella Hadid’s Gen Z pull in interactive fragrance effort
  6. Hinckley takes EV trend to the sea in first electric yacht
  7. AR tools glean self-reliant beauty, skincare consultations
  8. Join our 2nd annual State of Luxury survey, receive exec summary
  9. China set to become latest market to ban fossil fuel-powered vehicles
  10. Four Seasons to enter London’s private residence arena
The News and Intelligence You Need on Luxury

Subscribe today to access all of our content

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

How luxury brands can tailor Facebook to their own needs

May 24, 2011

Miss Dior Cherie

 

By Rachel Lamb

Depending on the type of luxury brand, Facebook can be used to tailor a company’s marketing strategy to better engage with consumers, sell products, drive online and in-store traffic or educate them about the brand.

To read the entire article, please subscribe or sign in
 
LATEST HEADLINES
MOST POPULAR
  1. Day's wrap: Tag Heuer, Hinckley yachts, Tom Ford, Glenmorangie, Four Seasons, Loewe and Bentley
  2. Luxury Women to Watch 2018
  3. Tag Heuer reminisces on 150-year history in global exhibition
  4. Tom Ford names lipsticks after inspirational women in designer’s life
  5. Bulgari leverages Bella Hadid’s Gen Z pull in interactive fragrance effort
  6. Hinckley takes EV trend to the sea in first electric yacht
  7. AR tools glean self-reliant beauty, skincare consultations
  8. Join our 2nd annual State of Luxury survey, receive exec summary
  9. China set to become latest market to ban fossil fuel-powered vehicles
  10. Four Seasons to enter London’s private residence arena
VIDEOS
More Videos

MORE IN Internet
Thomas Pink answers most-popular query on Google
Luxury Interactive sees connected experiences as binding theme for Oct. 16-18 show
Rosewood taps Zac Posen as Dallas curator
Canali recruits customers for special mission
Perigold brings design showroom online as luxury ecommerce expands
Hermès automates the store associate



RECENT ARTICLES
Day’s wrap: Dacor, Kering Group, Christian Louboutin, Dom Pérignon and Gucci
One-off Gucci dress centerpiece of Björk’s The Gate
Dom Pérignon uses prisms, light to drink the stars

Kering Group sets business standard for CSR, says Dow Jones
Subscribe now: $12 for 12 weeks
Dacor brings high-fashion aesthetic to home appliance marketing