World’s leading luxury business publication
July 27, 2017
  1. State of in-store retail - Luxury Memo special report
  2. Affluent consumers want less branding, more personalization: Sabre
  3. Luxury brands are increasing visibility on Japanese app Line: L2
  4. Top 10 luxury social efforts of Q2 2017
  5. Michael Kors' Jimmy Choo acquisition could signal first US luxury conglomerate
  6. Mercedes contrasts its trustworthy service to unreliable boyfriends
  7. Digitally contactable consumers spend 20pc more than others: report
  8. ThredUP enters luxury resale world with dedicated platform
  9. BMW, Kering, Moda Operandi, Aston Martin, LVMH, Tiffany and La Rinascente - Live news
  10. Alexander Wang’s latest collection is only available through texting
The News and Intelligence You Need on Luxury

Subscribe today to access all of our content

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

How luxury brands can tailor Facebook to their own needs

May 24, 2011

Miss Dior Cherie

 

By Rachel Lamb

Depending on the type of luxury brand, Facebook can be used to tailor a company’s marketing strategy to better engage with consumers, sell products, drive online and in-store traffic or educate them about the brand.

To read the entire article, please subscribe or sign in
 
LATEST HEADLINES
MOST POPULAR
  1. State of in-store retail - Luxury Memo special report
  2. Affluent consumers want less branding, more personalization: Sabre
  3. Luxury brands are increasing visibility on Japanese app Line: L2
  4. Top 10 luxury social efforts of Q2 2017
  5. Michael Kors' Jimmy Choo acquisition could signal first US luxury conglomerate
  6. Mercedes contrasts its trustworthy service to unreliable boyfriends
  7. Digitally contactable consumers spend 20pc more than others: report
  8. ThredUP enters luxury resale world with dedicated platform
  9. BMW, Kering, Moda Operandi, Aston Martin, LVMH, Tiffany and La Rinascente - Live news
  10. Alexander Wang’s latest collection is only available through texting
VIDEOS
More Videos

MORE IN Internet
La Mer appeals to sophisticated men for its skincare line
Jaguar highlights speedy sedan with 186mph film
The Internet – Luxury Memo special report
Audi brings new meaning to “sideline access”
Furla looks to community to design its next bag
Berluti eases into ecommerce with select approach



RECENT ARTICLES
Bally fall/winter 2017 hits “reset” following design team shift
Puiforcat re-envisions store concept to capture brand lifestyle
State of in-store retail – Luxury Memo special report

Luxury brands are increasing visibility on Japanese app Line: L2
Subscribe now: $12 for 12 weeks
Digitally contactable consumers spend 20pc more than others: report