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Oct. 18, 2017
  1. In a people-first world, retailers must adapt or fall behind
  2. Older consumers just as likely to shop luxury online as millennials
  3. Day's wrap: Richemont, Céline, Neiman Marcus, Marc Jacobs, NY Times and Rent the Runway
  4. Omnichannel "Holy Grail": Measuring in-store purchases at same level of ecommerce
  5. Estée Lauder looks for "fast fail time" within 30 days
  6. Brands should build digital platforms for growth, adaptation: Ritz-Carlton
  7. Richemont’s H1 sales up 10pc
  8. Marc Jacobs expands ecommerce in China via VIPLUX
  9. Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
  10. Jewelry-sharing startup Flont inspires confidence from both consumers and investors
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Internet

How luxury brands can tailor Facebook to their own needs

May 24, 2011

Miss Dior Cherie

 

By Rachel Lamb

Depending on the type of luxury brand, Facebook can be used to tailor a company’s marketing strategy to better engage with consumers, sell products, drive online and in-store traffic or educate them about the brand.

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  1. In a people-first world, retailers must adapt or fall behind
  2. Older consumers just as likely to shop luxury online as millennials
  3. Day's wrap: Richemont, Céline, Neiman Marcus, Marc Jacobs, NY Times and Rent the Runway
  4. Omnichannel "Holy Grail": Measuring in-store purchases at same level of ecommerce
  5. Estée Lauder looks for "fast fail time" within 30 days
  6. Brands should build digital platforms for growth, adaptation: Ritz-Carlton
  7. Richemont’s H1 sales up 10pc
  8. Marc Jacobs expands ecommerce in China via VIPLUX
  9. Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
  10. Jewelry-sharing startup Flont inspires confidence from both consumers and investors
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Omnichannel “Holy Grail”: Measuring in-store purchases at same level of ecommerce
Brands should build digital platforms for growth, adaptation: Ritz-Carlton
Estée Lauder looks for “fast fail time” within 30 days