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How luxury brands can tailor Facebook to their own needs

May 24, 2011

Miss Dior Cherie


Depending on the type of luxury brand, Facebook can be used to tailor a company’s marketing strategy to better engage with consumers, sell products, drive online and in-store traffic or educate them about the brand.

Luxury retailers, automakers and hotels can all benefit in different ways from the social network. Some brands are reluctant to get on Facebook because they believe that its mainstream availability will tarnish a luxury brand’s reputation, but that is not the case.

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