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Retail

How luxury brands can take advantage of Chinese millennials’ love for mobile payments

March 21, 2017

Image courtesy of Swarovski Image courtesy of Swarovski

 

By Danny Parisi

Young Chinese consumers are adopting mobile payments at a high rate, possibly signaling the need for luxury brands to strengthen their mobile payment platforms if they want to take advantage of this valuable demographic.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Presentation decks and agenda for Luxury FirstLook Jan. 15
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  5. Unifying influencer marketing strategy can unlock growth potential: Inpulsus CEO
  6. Dior dives into French Riviera with escapist fragrance
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Bloomingdale’s, a US retail survivor, to release 150th anniversary coffee table book
  10. Invitation to participate: State of the Luxury Market 2023 Survey
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