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Fragrance and personal care

Chanel plays coy on Instagram with interactive photo reveal

March 21, 2017

Coco Mademoiselle Instagram campaign Coco Mademoiselle Instagram campaign

 

By Brielle Jaekel

French house Chanel is painting its Coco Mademoiselle fragrance in a mysterious light through an interactive Instagram campaign that resembles a scavenger hunt.

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  1. Sponsored influencer posts see greater engagement than organic content
  2. Inspirato simplifies vacation booking with travel subscription
  3. Customer experience will define your brand's future
  4. Gucci draws inspiration from fashion craftsmanship for fall campaign
  5. Shiseido gets into beauty subscription game with IoT skincare
  6. Day's wrap: Harrods, Burberry, Chanel, LVMH, Kering, Roberto Cavalli and De Beers
  7. What impact will a Trump presidency have on the luxury market?
  8. Top 10 home furnishings headlines of H1
  9. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  10. Day’s wrap: Bloomingdale’s, Barneys, Jimmy Choo, LMVH, Stella McCartney, FT and Ponant
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