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Internet

How luxury brands can tap the blogosphere’s growing influence

November 8, 2010

 

By Peter Finocchiaro

Blogs are increasingly important voices for luxury brands to tapLuxury brands need to be more proactive in cultivating a presence in blogs that have assumed a more central role in the cultural discourse, according to several media experts.

Consumers trust blogs more compared to traditional media than they did five years ago. Brands should actively look for ways to generate positive press by developing relationships with prominent industry bloggers.

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  1. Fashionphile debuts new authentication center, showroom in New York
  2. Audi offers vision of progress in Janelle Monáe campaign
  3. Gucci issues love letter to New York with ‘Blondie’
  4. Day’s wrap: Farfetch, Fashionphile, Bentley and 1stDibs
  5. W magazine enhances print’s fixed plane via September issue AR activation
  6. Bentley commemorates 7 decades of R-Type Continental
  7. NFTs must be thoughtful, multifaceted: Balmain CMO
  8. Register now for free event: Women in Luxury 2022 eConference
  9. Gucci partners with health platform on tech-enabled ring
  10. Gucci is 2020 Luxury Marketer of the Year
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