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Internet

How luxury brands can tap the blogosphere’s growing influence

November 8, 2010

 

By Peter Finocchiaro

Blogs are increasingly important voices for luxury brands to tapLuxury brands need to be more proactive in cultivating a presence in blogs that have assumed a more central role in the cultural discourse, according to several media experts.

Consumers trust blogs more compared to traditional media than they did five years ago. Brands should actively look for ways to generate positive press by developing relationships with prominent industry bloggers.

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  1. Mr Porter to launch menswear brand Mr P
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