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Mobile

How luxury brands can trigger mcommerce during summer sales

June 22, 2012

 

By Tricia Carr

To push merchandise during summer sales to the savvy affluent consumer, luxury brands and retailers should milk their mobile presence by optimizing all sites for commerce and reeling in consumers when they are most willing to spend.

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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
  3. Free webinar Oct. 27: Finances of the luxury home buyer
  4. Introducing Luxury Women to Watch 2022
  5. How luxury brands can win Gen Z and millennial shoppers
  6. Gucci offers consumers stylish avatars in gaming collaboration
  7. IWC celebrates ambition with Lewis Hamilton
  8. Four Seasons Maui unveils lifestyle brand campaign
  9. Day’s wrap: Burberry, Paypal, Pinterest, LVMH, Saks and Baccarat
  10. Day’s wrap: Dior, Zegna, Condé Nast and Maserati
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