Marketing
April 27, 2017
Image courtesy of Lancome
By Danny Parisi
NEW YORK – Harvesting location data for marketing purposes can put some individuals on edge, but doing so responsibly and transparently can be a win-win for brands and consumers.
{"ct":"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","iv":"12df1fc104af46d042bb92ac68db3b9a","s":"9d9590edbbf07231"}
Share your thoughts. Click here