Luxury Daily
World’s leading luxury business publication
Oct. 21, 2020
  1. Millionaires are fueling the luxury property market in new ways: Coldwell Banker
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. Secondhand shopping grows rapidly as sustainability becomes an integral element of fashion
  4. Steinway goes beyond its classical roots with limited-edition Lenny Kravitz grand piano
  5. Shauna Brook Marketing & Communications' Shauna Brook: Luxury Woman to Watch 2021
  6. Tiffany shares its diamonds’ journeys in short film
  7. Day’s wrap: Tiffany & Co., Gucci, Rolls-Royce and Coty
  8. Day’s wrap: Bentley, Hublot, Ovolo Hotels and Klarna
  9. Harry Kotlar's Czarah Cabrera: Luxury Woman to Watch 2021
  10. How a brand can build a cliché-proof Chinese style
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Marketing

How marketing will have to change in a homebody, digital economy

July 21, 2020

Marketing is key to reviving the fortunes of brands and retailers as they struggle with evolving consumer behavior shaped by the COVID-19 coronavirus pandemic. Image credit: McKinsey & Co. Marketing is key to reviving the fortunes of brands and retailers as they struggle with evolving consumer behavior shaped by the COVID-19 coronavirus pandemic. Image credit: McKinsey & Co.

 

By Mickey Alam Khan

With government-induced pandemic lockdowns being lifted and businesses reopening, the expectation is that a return to normalcy is next.

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  1. Millionaires are fueling the luxury property market in new ways: Coldwell Banker
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. Secondhand shopping grows rapidly as sustainability becomes an integral element of fashion
  4. Steinway goes beyond its classical roots with limited-edition Lenny Kravitz grand piano
  5. Shauna Brook Marketing & Communications' Shauna Brook: Luxury Woman to Watch 2021
  6. Tiffany shares its diamonds’ journeys in short film
  7. Day’s wrap: Tiffany & Co., Gucci, Rolls-Royce and Coty
  8. Day’s wrap: Bentley, Hublot, Ovolo Hotels and Klarna
  9. Harry Kotlar's Czarah Cabrera: Luxury Woman to Watch 2021
  10. How a brand can build a cliché-proof Chinese style
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