Luxury Daily
World’s leading luxury business publication
Jan. 23, 2021
  1. Burberry shares cinematic campaign for Chinese New Year
  2. Rimowa debuts ‘Never Still’ unisex collection
  3. Re/Max empowers luxury agents with new marketing platform
  4. Fendi honors resilience, creativity in jazz collaboration
  5. Net-A-Porter hosts fashion comeback
  6. Valentino introduces branded version of card game
  7. Saks Fifth Avenue is 2020 Luxury Retailer of the Year
  8. Will a reboot in China-US relations help luxury?
  9. Mytheresa debuts on NYSE
  10. Building trust, leveraging tech key in luxury real estate marketing
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Marketing

How marketing will have to change in a homebody, digital economy

July 21, 2020

Marketing is key to reviving the fortunes of brands and retailers as they struggle with evolving consumer behavior shaped by the COVID-19 coronavirus pandemic. Image credit: McKinsey & Co. Marketing is key to reviving the fortunes of brands and retailers as they struggle with evolving consumer behavior shaped by the COVID-19 coronavirus pandemic. Image credit: McKinsey & Co.

 

By Mickey Alam Khan

With government-induced pandemic lockdowns being lifted and businesses reopening, the expectation is that a return to normalcy is next.

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  1. Burberry shares cinematic campaign for Chinese New Year
  2. Rimowa debuts ‘Never Still’ unisex collection
  3. Re/Max empowers luxury agents with new marketing platform
  4. Fendi honors resilience, creativity in jazz collaboration
  5. Net-A-Porter hosts fashion comeback
  6. Valentino introduces branded version of card game
  7. Saks Fifth Avenue is 2020 Luxury Retailer of the Year
  8. Will a reboot in China-US relations help luxury?
  9. Mytheresa debuts on NYSE
  10. Building trust, leveraging tech key in luxury real estate marketing
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