Luxury Daily
World’s leading luxury business publication
Aug. 8, 2020
  1. Registration open: Future of Luxury eConference Sept. 23-24
  2. Phillips partners with art intelligence platform for market trend insights
  3. Day’s wrap: BMW, Phillips, premium spirits, mobile payments and Future of Luxury eConference
  4. Inviting opinion pieces on luxury issues, marketing, retail and media
  5. Chanel pushes historical connection to dance in Inside Chanel episode
  6. A reckoning is coming for retail: Get ready
  7. The new rules of driving aspiration for luxury brands
  8. Is ecommerce really the answer for luxury watches in China?
  9. Affluents expect to purchase new homes, with new motivations after COVID
  10. Capri Holdings revenues tumble more than 65pc as uncertainty continues
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Marketing

How marketing will have to change in a homebody, digital economy

July 21, 2020

Marketing is key to reviving the fortunes of brands and retailers as they struggle with evolving consumer behavior shaped by the COVID-19 coronavirus pandemic. Image credit: McKinsey & Co. Marketing is key to reviving the fortunes of brands and retailers as they struggle with evolving consumer behavior shaped by the COVID-19 coronavirus pandemic. Image credit: McKinsey & Co.

 

By Mickey Alam Khan

With government-induced pandemic lockdowns being lifted and businesses reopening, the expectation is that a return to normalcy is next.

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  1. Registration open: Future of Luxury eConference Sept. 23-24
  2. Phillips partners with art intelligence platform for market trend insights
  3. Day’s wrap: BMW, Phillips, premium spirits, mobile payments and Future of Luxury eConference
  4. Inviting opinion pieces on luxury issues, marketing, retail and media
  5. Chanel pushes historical connection to dance in Inside Chanel episode
  6. A reckoning is coming for retail: Get ready
  7. The new rules of driving aspiration for luxury brands
  8. Is ecommerce really the answer for luxury watches in China?
  9. Affluents expect to purchase new homes, with new motivations after COVID
  10. Capri Holdings revenues tumble more than 65pc as uncertainty continues
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