Home furnishings
May 8, 2018
Matouk's focus on data allowed it to respond to changing consumer trends. Image credit: Matouk
By Danny Parisi
Luxury linen maker Matouk experienced more than 200 percent increase in ROI over six months after increasing its use of data analytics.
{"ct":"MANuFJtAS2wI8kDm7xF2t2CdLoPOuSZBcs1LCmrpj0QjZ0+ztaw9KY3TtkH\/ddfnQfVjDjh5c6LfkYjv9wlE\/g+35G\/6ImK\/s9BTlqRAP21Fpw7+DkCKLQuntvZFU\/qblAg1kEh2+ulOuvJDpIccB89biiF10pDYaUK2HipzjdVt+KVMuyGys+QgDPG+b\/wxnnI6TSz4YZ3qU2IxBbjfBEVpsfe9cFARcTFOBKhAkrzn+TtcJ1JgaqiC8OYUs1eONPdMJRNk3sbYM9xULZB8NrzP5RkDF5tzL+Nx\/o8w033bjvuMwvKX60\/8\/13R7dozcOPeJyOINhK9\/G1FjMB5eq8kbqq1\/JpUeQQfij8zmkHQ8u5zqrukrS5o+wn0lNjaX\/BVU28zd06bMbmu\/kzyG8aC\/uo9C7uJPoQqZqXoE3S3vOYv4sBUvcSI81G+S24NB8FpCrF3vvqyihSsPiBnZ\/m\/PvZjZBVkJjZ5pAP5JMFzd2Cp5r3OdOHsfMgN4gGsMyv3kM\/2Go8bdlgApQ6haJj5OzYuSAnqjVFg4XrHlZE8SQ11qTGa9wU1vOMm6fmNNzUGeZnsSESU4QPrkeUdcZYNYkcenH\/nzLv+InptotjFPNb\/0sfyMLrQQ4ibMPixc9A2uur+YvNopPHiRSgHhRckwaImNX0jWNv3qBt7v9XMiGYGFcIRzpZuupQ\/u03Jjp2Rml5ersNRKkYkbzhxyYM5b0ICxAL7tyAaMG1D6HXD6Qt91RNg9kXjLDdzMj6u+H7gInploE3uMKA4TDxRntJsHZuycfY0uoPi895pqF+GwdfqgWBk4w3\/YWppGLIxzboDntXsXZF54y\/jLMfM3gP\/nS\/CoS8NhUGA0rbe0f\/Q88\/MWTJn8QGhUjMvHe71kN4hkic8NXHPZlbZ5HFdwo9wRvQpTJvHOpJJTDSJhwkUYLfHHqczpz2zgX2xFysYMNis3Zo9M270BkVWbve0PLnbDA\/DiRDM2EhQ3DqsicTNDjqJGIZ7zeDLEwAGwjZ8K1oqi9QQhZFQGJMgr2XfFZLCD\/GWHcyiawSQwZWqf+WDxjdyoIbBihIqHMtV6v+S5eqSsvhvpAxtcl70uhVJiqHuXgSeCE75h1sO\/SPslDWYBv0J9dKE\/80qjjZoUp9C+EnUyfJthRwnqLJDkpUdZriF\/gSTugrBQa5MGM\/XLnquvv7YNfKLsq0Lj9AnBRJ20CZJnJDyUZYNPxtRyiWRCFtdPAQ2Sw81Aoevflo3kGMmIsVqpAmPPVeK5p3EitBjDYsQ\/eOg\/\/cJ7MwJiQAknlSJPvYJL9ZKVLZlfL5t7nZRaKonYHPGmECfjOUFEXaHOGHNZhiQYGusOHdCPX3JpLuNl0CP+q74BTDGgR+OYkVGzmOCkQZaQ0qaxXtvuU\/ZPBHYse7AHPGb2UYN5dgQblDTIjABG+78sxZCr4XbISIodNBiCuTHIowcju7WLh4wv2dYFJvT8v\/m90GY2GgZHBuQF6cbziQRN\/UIl8U5MorG6THSygQwyiIkix+kiVoG5RwHyiuvHAr2m15t1k3sdJjrCySo5OA\/wIGD\/AWNz4ox0E8orn1Ab9zNbSWQmOU3ZzcTtAirSBPUR5Yi8obeSHGTrZzMx\/KBhFHt4PBU5gt9SswGCPITvQtH+WCK6mezF+OJ8XyIbD3VL7BLeXQ9wmTRdPEfoj6gxp1DIvfj+Nmy1KDkokGF0+15k9a1gAhQO7LeoHDKnhA55g\/\/3EeaZ1EbmHvH6AE4SUEaNUVe5yZjrGQlGSOU3XQx0r25wM16k+hwa\/DWMiA2WIZs2Gt1CDH7jzeH8wsSNmWsdYSph5zD1TJlzGPCTHMpYY8K5nl7suo+X1Bp2cJ9DAN69i\/1uNWlN0a1MxldhV24RVlnqfnIiMqkriWVxbaHgW0Ts7ukoDGr2j0wBXmx6g72XLdLiktqJblFepbtk+Ixsh0koRmIlv+YEOJPYIRNuDfYWkfyQ0q5LIZU0zHuC+Mr7g7RyoeL7UrLVk9qgkYxMsIQKOCV5+Ao1raZP1FXnYBBira2GVhZDqOrbVsdTYQLheWVMHUdcQgJM\/sFPjQnTI283h9ZixSYcRrq16JXS5z5gjjgQultJo\/gEcSFhzkcVkX230v6gO2eKxiMBI7Qh9\/pyUsteH3bAhFvQMaa0Wc8f7Y1FS+OpV0kPrw4031iTtVwY2CNVcLsGriupWjrZ4cj3XahCOQXPH1fFH4JMEjQJ7oqQqowdknBAMbSCUx4Prax\/U3A0jHScDJ7YlKeI5XI2HCDhhDYPktp+BoLWmltIjwsgYn\/jfvJP4wW2p4JRnIZY1h\/LaifidNT6yhqYC0HoTH4DqBSAnK8C\/8BD9biODrwKKPJbcrvk6dKg3B0LokafhbeXyxn0AWDh\/0LSHP23bGBwH8eWSZGaNcmsOvqnyGK4pU33gGu36wncxnaREw5FJZfF9jsA+NQ7Us86+Bz8ukyGLe0dcttCcmOssgdZlFcRVvY496whrr\/31SITolDgpjvr3\/8f5OW9pkHPa1G4uai8UJkoNLUn+vrfKeU4CWdRu5ahBtNBO3Iq561SMcCBv\/ffbuxFjW06jx5Kxvq0sPahLFrCKggj2XT6Hm5et1qJPD+SaN9peMRJjjekCqhKFPrHjdmXFJh3wRIOko9kUOYI04x9fZlfp6jww4E6T05ZThPjcWRKmg1H6L1IJ1BBzYMvhMTXS0BJBIXLI\/Sy87KzFAdbY1nNDKY4QnFgbrsYDIZMhl1hLM+U5SKNwKNGBqna\/B5iTdlf\/jyR0eoU31kBvG7X6+MQQxkMxbsnUxzBHZA5QvbwjDqF7jVKFJeHzuCtlppl3UVH2VRZBNus2tVZPyawRX3gAffMJM+mf\/0QiSWI9Mz+hOXOid7vf8+7c2I8gSDzmsqfhjMdByJlWOaT+bIVIrG0FQZ1PJj7BMSK9+vmp+UxjBCgf0vl\/9TBrK7yY8ZtqgaROLnaeom0Cl8eM4WsiWVycmYk3Je0BgFeXuHxDZYZ6oY2bGzIPiLCmeF+5jxkxOyxxclt0tXd5PbMCl1vPN+0VlK7HfkfO4\/bIO\/4Oju56oW8FaG1psYJCUMNPnv7N\/R65CIt8gFVh52CXCrcdNjUalRV4Oyilckg9DndJ94AWeQCJCF9Vi9KY2WwqhYV6y\/6iJ2b2r7PYtR0P+nASj3sYweNJCkZpoij2U+InROA1LMgl+IZFH9f0v5xL90deNns0n+kYRI3+ZnFtkijOeaFJ7pQlKX50uC0m+w1nkp1lRE6WBHz5l+THeq8GSqBmqT6u6kC+E3oCAc1ijm9dw1NIN9T8NKRDoaeSDGjv17qh4mADoP5pwHa3YvZctbgHVHDhiOG7bxjJB\/TM0gKCyzyCb0ToSWTgYAK3MIB5A3h0Hczj5nyXMDY2\/8JLYI9ZiXX8KiScerYDaxvKLNxaaU+ARYmO1KJ6q\/N4XTzXUrek3Vc6fpaan31sBx3lSlE8v3VMwRz0zJzJbU9o\/L6dBt7VTBMaA44xvIRXt0drk4JveTzZ3cq0RfnWdqDtG8fr71572U+PBVLUN+11NTpBCcZASj\/iluQF6DeUmytFYhtrV0gnSJtwENjo7y4x\/y6hRR\/V5BgcaBnEO5cW3s7YkbMKN6CS8i+fdoiZ2rUxpbke7ddyUmetP4oCpKM3KMe3aWxTBzJos2Asq0gsFFJVhLhgSMYjYY11LuWsF9ax7QLRnFDuCVkgX0+8lIpVH04TY1xRAfVzYLVzDAFlLRvsPkwEPqgxtBxS1bvwWLMkAIG84Ca9H1bommuU4usfoZE8WtAIJXQPln\/Ba8xM0XjMYYmanYe9GvCAs8wSBRnK\/YlSlkkyrGeAHjGoYAfuH09xkSgfVTwxPLvILyp74f5pEy0y\/bmWZ4FY4HFj1eckLSVZ0t2BOeTpeuptsOo90x1oTtTJEoLZyXN4x10w0lAZvYQBaYNM\/pGEsqp628PQSkosmK+eROnKCWJx+T2lBx0SRVtPuvjJgBXTNoMslXokhCyDNmBu6aLzEcJUtapUl6Akwy1Wa1h0uhZuqyb1KjuZYCcZnDNbksUYTcCB4RfPLw7tC6m40oYHtS\/udyB7Mpus1rDWvTARKfMwNZPtgYTgNlGr9N919yXiI\/MmgpoZTuiiQ5GzJ5y7P+jnmeJWETHttLeMgW\/lVlan\/QeC49af37CFAF2iCk8PQHtMxsH5twYczbG5mFsLyu7MzbgOeVSl9DO2sgByyR5OVh4KxtlK\/L3kvWLiOHDB9WvyuF\/7b2SPByWB7y6Y3UAHXRFsuyeQmSP0M9+xWD7Y5u8JqDQFc\/E0eWB2NIwZdNU5SxoiEq8oouTu4CTeQ+7zvGtblZ57Q0sxTS+EEvVtCbmirXY1KHM6AXoM0WKtOf25rPcOP5VT56bGNp7mb50bAbj1t3CE8GXwqxEOhc5Lmr2u4qyMWWlX\/GZ7b9oXp4VwFklG0Z5b91LaJ4JOlMBEq6TNmy4tsjk6faA4AZEqfNg9XRJb0GWDSshPhIM1ypp\/VpBE9ieMUOVA7vtvAKA8bAjHCrD\/wYkAGv4f3xL06uHj9hYKOB7UpJczyF+wuqcPLbGnS594g1q0P+9gDpwJGDwudiUbB0ZDLKAPFS7PJRuVgRpFGe4TFJ26qwsLn8btAB1bcOR0csPBxHYh\/5hZ3kT0s71Oz5xcIHGC5gsFdDeY36SEtCoIYN6aV0L3uHQojaK3Swqcouq8mtmymswbb7aogjxnYglGBcw1h3iD31dEB2tWTM31kmIGnI7kaN8SkHO3gwiE0MQvuys42XgbSqiPWdwidPrprjgntnipYtvTzoLAoRK5hZhWRsFt1y6lOHLQ3wRIjE0f95j5QRMoZsTyQN4MfTBkvA1WWZjFLD71MZkF9A2wNHU78Jb+gAvmFvfzOzfYNhOOLV2HiPupnQITmqpFyqlnwOUrUF1wb3y\/UNvhN0KKxvi6DX9cuAgfmEz8QurZRgIJ8WZQx1JdgSLLRnU9dJ7QTGV2huD99ECvQVbcyIzZAwAVuigWqW\/s8N6F4xX0pER5vm8VitTEQJdQ4bQHAImNAcflqngdzIN3w9i7buAlQVD3xc480yuH85IS48BV5v5d3jjABoYJCkqFPc\/ILIfGxWbt30rROhOvJHH0JweeXdKX5pODsnQ8C1D64hVTUBFTZhn\/\/39QXoLbutvaMadhOnjmntQabepmx4yC8whUp0MXpxmRfQnITf7\/bdXmYAg\/\/+iiwsKTXjepo9niJ+QqJwAOr5cpOYz5kZ8qRTD8rukGPT\/rGynT66wIgmyk0qVOvFIjoiuN2teGt9N5fARNTrPRXgAx5p8tuB+t3bIvHll8qLG1Ho49njhqQFrStfdVo8VZpFKfSOTMDpRk+xXPIWZX4f2fm5GdxT9hFvvsbvN6klQzxBMNyjkgg6oJ+pKnd6oP6JWemI3GECAyBump+QohKOTIXBzPTyFFD0jBH+0vluBwdC\/lv7pk1ZOYTfMc+3ueEliYkh7tMk9HfCi7AqcxT6GA0xpdlciQPYKDZy8bFGv+BKEcB1h3jNUwkgOpiLQOJsg7k\/44HxRs0ZPeBOjNSnXhd3WZNmfGyBvuI0m3O8K5hR45skDFtXCA7Y\/BK1tm4vWkcX\/RCNpM5YINioaCVZmbNNMly0QUQNBHeot75a7m4KWMPzG71W4ETUBhXz9nTUrGYRUPlInzT691oKpf0Cwtj\/0qBOIJVGrem4\/VQTAWjP9EFB8VwmA2+N\/nVwvm8Fg0lpKf4og9WrtSqi5LiRvVTjojT3kdzFTLSIA1czR13XGMmeC2R3y2qg\/DWFa9Bi7s8vjvVlcRCD0zesDLeQJqZZ1Gzk+Y5wbzpS9C0hGZ60Mu9DpOySYSOCZmTtriLkeaKeJg7sE5pF5khEdf6q4sXysvqx6bURL5rXJVKz2nMnUbm18oyQDYMdp6u4Dn5qvBfzoxS9vbTJU8kZxJ8tQy7Q2lT9wSECDt9vTjNodwOJz+Rg4MGEKWvTZOSvoj3fTKzSiQqho4TaUF4aj\/ghS7\/oUqMDIAb5zkLPJ6VLrs\/XB07KNxnZK7BN+k7BU1FJjP72I1YFapehKRx1LW5bD3TKNA9DJv9fg6xqu4s2KfHlIJJwY86uMUTPxZu1IxLXXNHrEEFEs7\/sM8Q7qVV\/sMrMmIn2\/O6M6Xp7KRkmUWEHbL\/\/dby6o1s7Ml2i1Cglv+NNgFesKgsKOu3r+NhcK4pIy+Cxjsxq1VBmE+9cKfaGEuX911dfLVrcYANv0s2T18xRtxN2CP0WZ9xEGUtJZw\/UpC985y5+022LsbsEZqkrZmexoKBEJvC89HRTU+NgcOL7TdzXWX5QpCg1GehihlVrrh8on9i+9Bpac92nciaERXvgmpD6w00FVubbSnwvs6C5QpGfueP7GhkGcfpH6tyGfdRROQvwO23HkSyhezixLuqzsPno78iULfjdJvr1EOBBtDdf2CNQgeXv9cCJwPY6bA7pmdWSJd2n0nSQyUSbd7PX0I+tWj\/eILwpGsU\/KarvqCQaVj3CIw9WrkhhwrMZQBtUZCL9d61HrJh\/0MYzUFnQivVAH5FEcFzyLuW48AvihkwAP9HGPi\/fcSTyNGbHPs9s7K9eV3KGPGv5mRDrMJRNGqrS30wFIT26TjExk7mcxyVccEukxbOidcB4GqRtuYktCvAH9SaYzEwArbuWPLANDg7oPfcxckO6o9LxZOSfEW+IgL5ri\/PgAR0eRGreuHdEuPoX+sMcIfZ17CPCgak2HrXgeDLs8seCZtl2IwxzoIii3VByNVoLfddz3lENsgs7gmLThgaMPpjeNqVjY8wW56yBFAfFJR0cW4eP8NG0vZCOPZB7ZccZfdZh040Ek7JbE3UTD6kP0\/1pYCoKlivQYsJO1dQ01+bWk5C1mMWcBGGQCBDWplqUkpv43rjlz59Ha8was2zpxFTYzQx+nFmm5kjnqLkSO8U405KioH8YscUkbfu5aDCx2rJJ7TkUE5FV2iRRPzvE\/cLWHeH83YKkbzZJCLJ+dQmjjIUKyAQgZ2+yWf4uPJs5inJR9uAof4QyNIF2KqmSADoEI8QGDGwbIB1lVDz3eTOSzerN","iv":"a19d117433de99bf68c6e7612925a076","s":"7048e4cc751e221e"}
Share your thoughts. Click here