Home furnishings
May 8, 2018
Matouk's focus on data allowed it to respond to changing consumer trends. Image credit: Matouk
By Danny Parisi
Luxury linen maker Matouk experienced more than 200 percent increase in ROI over six months after increasing its use of data analytics.
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","iv":"036e1ad297357a77b6d964577bf2232c","s":"ba7668458b6db7b0"}
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