Home furnishings
May 8, 2018
Matouk's focus on data allowed it to respond to changing consumer trends. Image credit: Matouk
By Danny Parisi
Luxury linen maker Matouk experienced more than 200 percent increase in ROI over six months after increasing its use of data analytics.
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","iv":"fe7082bcde073e4d62eff7487f8983e8","s":"2ac0d6d3c3dd134c"}
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