Luxury Daily
World’s leading luxury business publication
May 27, 2019
  1. Ralph Lauren goes back to basics with new Denim & Supply brand
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. Luxury Women to Watch 2016
  4. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  5. Four Seasons: Engagement carries more value than number of social followers
  6. Beacons will conquer travel marketing in 2015 despite privacy concerns
  7. Galeries Lafayette creates in-store trip planner to ease shopping
  8. Crystal Cruises entices bookings through brand-exclusive experiences
  9. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  10. Luxury travel industry to reach $1.2B by 2020: report
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Home furnishings

How Matouk used data to drive major ROI increase

May 8, 2018

Matouk's focus on data allowed it to respond to changing consumer trends. Image credit: Matouk

 

By Danny Parisi

Luxury linen maker Matouk experienced more than 200 percent increase in ROI over six months after increasing its use of data analytics.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren goes back to basics with new Denim & Supply brand
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. Luxury Women to Watch 2016
  4. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  5. Four Seasons: Engagement carries more value than number of social followers
  6. Beacons will conquer travel marketing in 2015 despite privacy concerns
  7. Galeries Lafayette creates in-store trip planner to ease shopping
  8. Crystal Cruises entices bookings through brand-exclusive experiences
  9. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  10. Luxury travel industry to reach $1.2B by 2020: report
VIDEOS
More Videos

MORE IN Home furnishings
Guerlain to Bernardaud: Rare orchid-based cream in porcelain jar?
Richard Ginori CEO leaves brand for family
Lalique makes edible art with Mandarin Oriental
Christie’s links with 1stdibs for buy-it-now offering
Luxury labels look to stand out at Milan Design Week
Dacor leans on retail theater for Chicago showroom



RECENT ARTICLES
Day’s wrap: Theresa May, Giambattista Valli, Burberry, Safilo, Audi and Estée Lauder
Audi aims to lead sustainable premium mobility through transformation
Safilo focuses on wholesale business with Solstice sale

Giambattista Valli brings couture perspective to more consumers with H&M
Theresa May resigns as prime minister amid Brexit struggles
Estée Lauder hopes to combat deforestation in Indonesia