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Oct. 22, 2019
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Home furnishings

How Matouk used data to drive major ROI increase

May 8, 2018

Matouk's focus on data allowed it to respond to changing consumer trends. Image credit: Matouk

 

By Danny Parisi

Luxury linen maker Matouk experienced more than 200 percent increase in ROI over six months after increasing its use of data analytics.

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  1. Estée Lauder shares global glimpses of love for fragrance launch
  2. Day’s wrap: Bentley, WeChat, Surface Media, Selfridges and Estée Lauder
  3. Coty considers selling professional division to focus on luxury, cosmetics
  4. Day's wrap: HBC, Tiffany, Coty, Tmall, British Fashion Council and GOAT
  5. Day's wrap: HBC, Tiffany, Coty, Tmall, British Fashion Council and GOAT
  6. Day's wrap: HBC, Tiffany, Coty, Tmall, British Fashion Council and GOAT
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  10. Day's wrap: HBC, Tiffany, Coty, Tmall, British Fashion Council and GOAT
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