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Home furnishings

How Matouk used data to drive major ROI increase

May 8, 2018

Matouk's focus on data allowed it to respond to changing consumer trends. Image credit: Matouk

 

By Danny Parisi

Luxury linen maker Matouk experienced more than 200 percent increase in ROI over six months after increasing its use of data analytics.

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  1. Day's wrap: The Breakers, Hermès, Burberry, 4 luxury trends and noms for Luxury Women to Watch 2021
  2. Call for nominations: Luxury Women to Watch 2021
  3. Brands should incentivize consumers to go green
  4. Hermès film on missing Mosaïque au 24 bag ignites spark of new romance
  5. How The Breakers, Florida’s grande dame of resorts, is installing safety measures as it reopens
  6. Will luxury brands still sponsor sports events this year after the coronavirus pandemic?
  7. Four Seasons Collaborations video series shows off special features of properties
  8. Hermès: What happens when Kelly came to town?
  9. Gucci is 2019 Luxury Marketer of the Year
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