Columns
April 21, 2016
Jon Lowen is executive vice president for operations and product development at SITO Mobile
{"ct":"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","iv":"d6bb20b99c1fff94cd3fe6cfa7fb24ab","s":"a836648b2c083fc1"}
Share your thoughts. Click here