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Columns

How mobile is transforming the retail industry in stores and online

May 20, 2014

Ed Brill is Chicago-based director of mobile enterprise marketing at IBM Ed Brill is Chicago-based director of mobile enterprise marketing at IBM

 

By a Luxury Daily columnist

By Ed Brill

The retail customer experience is a shifting collection of moments that occur while shopping online, in-person at a store or while resolving an issue via a contact center.

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