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Dec. 19, 2025
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How much of a boost do celebrities give fashion campaigns?

May 29, 2015

Dior Secret Garden campaign image featuring Rihanna Dior Secret Garden campaign image featuring Rihanna

 

By Sarah Jones

Fashion brands have increasingly been picking famous faces over professional models for their advertising campaigns, favoring the well known over the generally unfamiliar.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  3. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  4. US luxury car market expected to double in next decade: BCG
  5. Matches plots second act under new ownership
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Coty earns ‘A’ score from CDP
  9. Burberry, EssilorLuxottica renew licensing deal
  10. Raffles, Christofle premiere exclusive dining experience
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