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How should Balmain, H&M market their collaboration post-leak?

October 12, 2015

Balmain creative director Olivier Rousteing posing with Kendall Jenner and Jourdan Dunn in #HMBalmaination Balmain creative director Olivier Rousteing posing with Kendall Jenner and Jourdan Dunn in #HMBalmaination

 

By Sarah Jones

French fashion label Balmain’s collection for H&M is less of a carefully kept secret following the release of dozens of product images on a consumer’s Instagram account.

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  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  2. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  3. Loewe names 2026 Craft Prize finalists
  4. Global demand for luxury hotels outpacing supply: JLL
  5. Rolex Awards welcomes 50th laureate class
  6. SCAD lands $10M jewelry program endowment
  7. Rolls-Royce drops in at Oberoi Concours d’Elegance
  8. Belmond partners with fashion designer Thebe Magugu
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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