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How should Balmain, H&M market their collaboration post-leak?

October 12, 2015

Balmain creative director Olivier Rousteing posing with Kendall Jenner and Jourdan Dunn in #HMBalmaination Balmain creative director Olivier Rousteing posing with Kendall Jenner and Jourdan Dunn in #HMBalmaination

 

By Sarah Jones

French fashion label Balmain’s collection for H&M is less of a carefully kept secret following the release of dozens of product images on a consumer’s Instagram account.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Estée Lauder Cos., Jo Malone launch AI scent advisor
  5. Burberry bans exotic skins
  6. Luxury Women to Watch 2017
  7. WatchBox looks for growth in editorial integration
  8. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  9. Gucci studies connection in spring/summer 2025 campaign
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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