Apparel and accessories
August 18, 2016
DKNY Instagram account
By Sarah Jones
As fashion houses make the transition from one creative director to another, the opportunity at a fresh start presents itself in both design and social media presence.
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I agree with “Freedom of Revising.” If luxury companies view their social media content as a billboard, then it only makes sense to allow the re invention of their message or brand! Just like users can change and take down personal content to revamp their own image. I recently had a friend loose a significant amount of weight and she has deleted all of her content from Instagram to start fresh! Fresh is the face of the future- I saw the luxury industry should focus on these re vamps for campaigning purposes.
I find it interesting that Ms. Andjelic says that Snapchat, Facebook, and Instagram are all momentary and that nobody cares about a tweet from a month ago yet at the same time finds that deleting older posts from previous creative directors is a negative and disrespectful thing to do. This implies that people actually do care about content being deleted even if it was posted months or years ago.