Luxury Daily
The authority in luxury news.
Aug. 8, 2025
  1. Ferragamo transforms Italian beach club in branded takeover
  2. Luxury exhibitors to unveil new concepts at Monterey Car Week
  3. With help from Ovolo Group, Wyndham to test luxury waters in APAC
  4. Off the Cuff: A Q&A with Vispring's Clare Schifano
  5. ‘Redefine Your Beauty’ campaign launches at Heathrow Airport
  6. Celebrities flock to East Hampton for exclusive ‘Saks on Amazon’ dinner
  7. Qatar Airways creates sonic symphony with composer Hans Zimmer
  8. Rolls-Royce wraps client experience in St. Tropez
  9. Trust and transparency: The new sustainability currency for luxury
  10. Luxury Unfiltered: Why some brands will soar while others sink in luxury’s make or break moment
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

How should luxury brands navigate creative shift on social media?

August 18, 2016

DKNY Instagram account DKNY Instagram account

 

By Sarah Jones

As fashion houses make the transition from one creative director to another, the opportunity at a fresh start presents itself in both design and social media presence.

To read the entire article, please subscribe or

2 thoughts on “How should luxury brands navigate creative shift on social media?”

  1. Rachel says:
    August 24, 2016 at 8:39 pm

    Thank you for sharing.

    I agree with “Freedom of Revising.” If luxury companies view their social media content as a billboard, then it only makes sense to allow the re invention of their message or brand! Just like users can change and take down personal content to revamp their own image. I recently had a friend loose a significant amount of weight and she has deleted all of her content from Instagram to start fresh! Fresh is the face of the future- I saw the luxury industry should focus on these re vamps for campaigning purposes.

  2. Carmen B says:
    August 25, 2016 at 10:35 am

    I find it interesting that Ms. Andjelic says that Snapchat, Facebook, and Instagram are all momentary and that nobody cares about a tweet from a month ago yet at the same time finds that deleting older posts from previous creative directors is a negative and disrespectful thing to do. This implies that people actually do care about content being deleted even if it was posted months or years ago.

 
LATEST HEADLINES
MOST POPULAR
  1. Ferragamo transforms Italian beach club in branded takeover
  2. Luxury exhibitors to unveil new concepts at Monterey Car Week
  3. With help from Ovolo Group, Wyndham to test luxury waters in APAC
  4. Off the Cuff: A Q&A with Vispring's Clare Schifano
  5. ‘Redefine Your Beauty’ campaign launches at Heathrow Airport
  6. Celebrities flock to East Hampton for exclusive ‘Saks on Amazon’ dinner
  7. Qatar Airways creates sonic symphony with composer Hans Zimmer
  8. Rolls-Royce wraps client experience in St. Tropez
  9. Trust and transparency: The new sustainability currency for luxury
  10. Luxury Unfiltered: Why some brands will soar while others sink in luxury’s make or break moment
VIDEOS
More Videos

MORE IN Apparel and accessories
Ralph Lauren lifts outlook as Asia leads quarterly gains
Ferragamo transforms Italian beach club in branded takeover
Dior opens mega flagship on Madison Avenue
Zegna unveils expanded global sustainability initiative
Trust and transparency: The new sustainability currency for luxury
Caleres closes Stuart Weitzman deal, promotes SVP to brand president



RECENT ARTICLES
Ralph Lauren lifts outlook as Asia leads quarterly gains
Diamond prices decline amid US tariff uncertainty
Celebrities flock to East Hampton for exclusive ‘Saks on Amazon’ dinner

Luxury exhibitors to unveil new concepts at Monterey Car Week
Follow @LuxuryDaily for the latest in luxury news
Off the Cuff: A Q&A with Vispring’s Clare Schifano