Retail
April 21, 2022
The Shinola flagship store in Detroit. Image credit: Shinola
By Sarah Ramirez
Storytelling cannot be overlooked as a crucial element of seamless omnichannel experiences.
{"ct":"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","iv":"6e8af0c7f4f2ada24442d409c2093d44","s":"332c00ecd9482992"}
Share your thoughts. Click here